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Zebra Technologies
Industry
Retail
Healthcare
Manufacturing
Transportation and Logistics
Hospitality
Field Operations
Mobile Technology for Energy and Utilities

Transform retail operations with Zebra’s retail technology solutions, featuring hardware and software for improving inventory management and empowering teams.

Streamline operations with Zebra’s healthcare technology solutions, featuring hardware and software to improve staff collaboration and optimise workflows.

Zebra's hospitality technology solutions equip your hotel and restaurant staff to deliver superior customer and guest service through inventory tracking and more.

Zebra's market-leading solutions and products improve customer satisfaction with a lower cost per interaction by keeping service representatives connected with colleagues, customers, management and the tools they use to satisfy customers across the supply chain.

Hardware
Mobile Computers
Printers
Barcode Scanners
RFID
Printing Supplies
Tablets
Machine Vision and Industrial Fixed Scanners
Interactive Kiosks
Accessories
Environmental Sensors
Location Technologies

Zebra's range of mobile computers equip your workforce with the devices they need from handhelds and tablets to wearables and vehicle-mounted computers.

Zebra's desktop, mobile, industrial, and portable printers for barcode labels, receipts, RFID tags and cards give you smarter ways to track and manage assets.

Zebra's 1D and 2D corded and cordless barcode scanners anticipate any scanning challenge in a variety of environments, whether retail, healthcare, T&L or manufacturing.

Zebra's extensive range of RAIN RFID readers, antennas, and printers give you consistent and accurate tracking.

Zebra's rugged tablets and 2-in-1 laptops are thin and lightweight, yet rugged to work wherever you do on familiar and easy-to-use Windows or Android OS.

With Zebra's family of fixed industrial scanners and machine vision technologies, you can tailor your solutions to your environment and applications.

Zebra’s line of kiosks can meet any self-service or digital signage need, from checking prices and stock on an in-aisle store kiosk to fully-featured kiosks that can be deployed on the wall, counter, desktop or floor in a retail store, hotel, airport check-in gate, physician’s office, local government office and more.

Zebra's environmental sensors monitor temperature-sensitive products, offering data insights on environmental conditions across industry applications.

Zebra's location technologies provide real-time tracking for your organisation to better manage and optimise your critical assets and create more efficient workflows.

Software
AI Software
Zebra Workcloud Solutions
Device Software
Machine Vision Software

Zebra Workcloud, enterprise software solutions boost efficiency, cut costs, improve inventory management, simplify communication and optimize resources.

Mobile Computer Software

Drive down costs while driving up employee, security, and network performance with software designed to enhance Zebra's wireless infrastructure and mobile solutions.

Printer Software

Explore Zebra’s printer software to integrate, manage and monitor printers easily, maximising IT resources and minimising down time.

Scanner Software

Make the most of every stage of your scanning journey from deployment to optimisation. Zebra's barcode scanner software lets you keep devices current and adapt them to your business needs for a stronger ROI across the full lifecycle.

RFID Software

RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.

Developer Software

RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.

Zebra DNA

Zebra DNA is the industry’s broadest suite of enterprise software that delivers an ideal experience for all during the entire lifetime of every Zebra device.

Location and Tracking

Advance your digital transformation and execute your strategic plans with the help of the right location and tracking technology.

The Zebra Aurora suite of machine vision software enables users to solve their track-and-trace, vision inspection and industrial automation needs.

Aurora Focus

Zebra Aurora Focus brings a new level of simplicity to controlling enterprise-wide manufacturing and logistics automation solutions. With this powerful interface, it’s easy to set up, deploy and run Zebra’s Fixed Industrial Scanners and Machine Vision Smart Cameras, eliminating the need for different tools and reducing training and deployment time.

Aurora Imaging Library

Aurora Imaging Library™, formerly Matrox Imaging Library, machine-vision software development kit (SDK) has a deep collection of tools for image capture, processing, analysis, annotation, display, and archiving. Code-level customisation starts here.

Aurora Design Assistant

Aurora Design Assistant™, formerly Matrox Design Assistant, integrated development environment (IDE) is a flowchart-based platform for building machine vision applications, with templates to speed up development and bring solutions online quicker.

Aurora Vision Library

Designed for experienced programmers proficient in vision applications, Aurora Vision Library provides the same sophisticated functionality as our Aurora Vision Studio software but presented in programming language.

Aurora Vision Studio

Aurora Vision Studio, an image processing software for machine & computer vision engineers, allows quick creation, integration & monitoring of powerful OEM vision applications.

Services
Maintenance Plans
Visibility Services
Professional Services
Zebra Managed Services
Technical Support
Circular Economy

Adding innovative tech is critical to your success, but it can be complex and disruptive. Professional Services help you accelerate adoption, and maximise productivity without affecting your workflows, business processes and finances.

Zebra's Managed Service delivers worry-free device management to ensure ultimate uptime for your Zebra Mobile Computers and Printers via dedicated experts.

Find ways you can contact Zebra Technologies’ Support, including Email and Chat, ask a technical question or initiate a Repair Request.

Zebra's Circular Economy Program helps you manage today’s challenges and plan for tomorrow with smart solutions that are good for your budget and the environment.

Partners
Connect with a Zebra Partner
Become a Zebra Partner
Partner Resources

Making Work Better Every Day

Zebra Logo Morphism

The World's Foundation for Intelligent Operations

Zebra designs hardware, software and automation solutions and services for the frontline, from retail to healthcare to manufacturing to logistics and beyond. We’re the market leader in rugged mobile computing, barcode scanning, RFID readers, thermal printing and retail task management software.

Our Vision

Frontline operations everywhere are digitised, automated and intelligent.

Innovating Together Globally

55

Years of innovation and counting

~9,900

Employees in 54 countries

10,000+

Channel Partners in 176 countries

~7,150

Patents and Patent Applications Worldwide

$4.98B

Revenue (FY2024)

~11%

Of sales spend on R&D ($563M in 2024)

Dedicated to Our People and Our Planet

We've made a commitment to operating responsibly, focusing on environmental, social and governance initiatives, and employee growth and development. 

Headshot of Bill Burns
Meet Our Team
Meet Our Team
Meet Our Team

Our leadership team is driven by innovation and a commitment to empowering businesses with cutting-edge technology solutions. 

A group of volunteers wearing green shirts and holding trash bags are cleaning up a forested area.
Corporate Social Responsibility
Corporate Social Responsibility
Corporate Social Responsibility

We focus on environmental, social, and governance issues facing our stakeholders and integrating them into our operations and customer offerings.

Office employees sitting together in a conference room.

Join Our Team and Make a Difference

People are our most valuable asset. We empower our employees to participate in powerful work for their teams and customers every day. 

Our History

Menu

  • Our Beginning
  • Becoming Zebra
  • Motorola Solutions Enterprise Acquisition
  • Expansion of NFL Partnership
  • Portfolio Expansion
  • Bill Burns Becomes CEO
Ed Kaplan and Gary Cless
1969: Our Beginning
1969: Our Beginning
1969: Our Beginning

Incorporated by Ed Kaplan and Gerhard (Gary) Cless as Data Specialities Inc., a manufacturer of high-speed electromechanical products.

Old Zebra Technologies Logo
1986: Becoming Zebra
1986: Becoming Zebra
1986: Becoming Zebra

Changed name to Zebra Technologies.

Motorola Solutions Logo
2013: Motorola Solutions Enterprise Acquisition
2013: Motorola Solutions Enterprise Acquisition
2013: Motorola Solutions Enterprise Acquisition

Acquisition enabled expansion of portfolio with data capture, mobile computing, speciality printing, and asset tracking solutions and services.

Image splice of a NFL football and the technology partnership Zebra provides
2014: Expansion of NFL Partnership
2014: Expansion of NFL Partnership
2014: Expansion of NFL Partnership

Became the Official On-Field Player Tracking Provider of the NFL.

Machine Vision Camera imaging product on a conveyor belt.
2021: Portfolio Expansion
2021: Portfolio Expansion
2021: Portfolio Expansion

Launched portfolio of Machine Vision and Fixed Industrial Scanners and Autonomous Mobile Robots.

Headshot of Bill Burns
2023: Bill Burns Becomes CEO
2023: Bill Burns Becomes CEO
2023: Bill Burns Becomes CEO

Bill Burns becomes CEO, succeeding Anders Gustafsson who transitioned to Executive Chairman.

Honouring Excellence in Innovation and Impact

  • Fast Company Best Workplaces for Innovators Logo
  • CRN Partner Program Guide Winner Logo
  • Newsweek Most Loved Workplaces Logo
  • Forbes America's Best Midsize Employers Logo

Additional Resources

Newsroom
Newsroom
Newsroom

Get the latest news from Zebra Technologies.

Investor Relations
Investor Relations
Investor Relations

Access financial reports, quarterly earnings releases, stock information, and other resources.

Zebra Blog
Zebra Blog
Zebra Blog

Find expert advice and stories from our employees, customers, and partners on a wide variety of business-related topics. 

World Events
World Events
World Events

Visit and consult with our experts at upcoming events worldwide.

Legal and Compliance Information

Zebra logo



Connect with Our Team

Legal Terms of Use Privacy Policy Supply Chain Transparency

ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide.  All other trademarks are the property of their respective owners. Note: Some content or images on zebra.com may have been generated in whole or in part by AI. ©2025 Zebra Technologies Corp. and/or its affiliates.


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