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Amazon's 2025 Black Friday deals surprised me: Shop my favorite deals on Apple, Oura, and Bose
Black Friday is here, and you can find hundreds of discounts on popular tech items such as laptops, TVs, gaming consoles, tablets, and more. Amazon's officialBlack Friday sale kicked off last week, marking the start of a week-long seasonal savings event, and some of the retailer's best offers are already available.
Also:Our favorite Black Friday deals live now
As ZDNET's deals and shopping editor, I have a trained eye for the best offers on top tech, and our team of expert reviewers will continue to track the best offers that arise throughout Cyber Week 2025. In the meantime, here are the best deals I've found at Amazon during the brand's Black Friday sale event.
Best Black Friday Amazon deals
- Current price: Starting at $249 (up to 29% off)
- Original price: Starting at $349
The popular Oura Ring 4 is seeing discounts of up to 29% off, depending on the finish you're looking for, and smart ring reviewer Nina Raemont's only regret isnot purchasing one at this price.
- Current price: $24 (52% off)
- Original price: $50
Smart plugs are perfect for auto-controlling holiday decor like Christmas trees and indoor lights, and right now, two Amazon smart plugs are on sale for under $25.
- Current price: $199 (20% off)
- Original price: $249
The new Watch SE 3 was released in September, and it's seeing its first major discount since. Grabbing it at this price makes it one of the best smartwatch buys on the market.
Also: I compared every Apple Watch in 2025 - here's why I recommend this model the most
- Current price: $24 (31% off)
- Original price: $35
Expert Adrian Kingsley-Hughes prefers this cardover an AirTag -- especially while it's on sale.
- Current price: $39 (30% off)
- Original price: $55
One of my favoriteMagSafe battery packs is on sale for 30% off, and it's a great phone essential.
- Current price: $18 (38% off)
- Original price: $29
The single AirTag is on sale for only $18, a solid 38% off.
- Current price: $22 (45% off)
- Original price: $40
This isn't the best price we've seen the Echo Pop sell for, but it's close. Plus, you can't beat the Echo Pop's compact yet powerful sound for bedrooms, offices, and more.
- Current price: $599 (22% off)
- Original price: $769
Expert Matt Miller says theXreal One Pro AR glasses deliver a high-end viewing experience that fluidly combines productivity and entertainment.
- Current price: $500 (38% off)
- Original price: $800
Not to be dramatic, but the Roborock F25 Ultra wet and dry vacuum mop changed my life. Not only does it have a steam feature, but it's 22,000Pa suction picks up even the trickiest dirt and grim -- like cat litter.
Also: This Dyson rival delivers more and better ways to clean than I expected
- Current price: $11 (41% off)
- Original price: $19
Two USB-C charging cables and wall adapters for under $15. Enough said.
- Current price: $449 (18% off)
- Original price: $550
The PS5 system is on sale again. Get the digital edition slim console with a wireless controller for under $500.
- Current price: $15 (50% off)
- Original price: $30
Our expert saysAnker's Qi2 wireless charging pad is fast, powerful, and affordable. Plus, who doesn't like MagSafe?
- Current price: $180 (22% off)
- Original price: $230
Nina Raemont tested these sleepbuds in busy NYC and was impressed withtheir capabilities.
- Current price: $20 (32% off)
- Original price: $30
Expert Adrian Kingsley-Hughes made the switch to rechargeable batteries this year, and for $20, you should, too.
Also: Should you buy rechargeable batteries in 2025? These USB-C ones say yes
- Current price: $119 (20% off)
- Original price: $149
This is one of the top 4 speakers reviewer Prakhar Khannabrought with him all summer long, and it's on sale again.
- Current price: $320 (40% off)
- Original price: $530
This projector is about the same size as a soda can, and it's perfect for a movie theater experience at home.
Review:Nebula Capsule 3 Projector
- Current price: $134 (21% off)
- Original price: $170
Editor Allison Murray says this alarm clock upgraded her sleep experience, and it's on a rare sale ahead of Black Friday.
- Current price: $95 (23% off)
- Original price: $129
The Apple Pencil Pro is under $100 again, and it's thebest stylus option for the latest iPads.
- Shark HD FlexStyle: $199 (save $151): This alternative air styling and drying multi-tool is 43% off.
- Moft Tripod MagSafe: $32 (save $8): Moft's MagSafe tripod is back on sale again for the first time since October Prime Day, and it's one of my favorite MagSafe accessories.
- Garmin Forerunner 965: $450 (save $150): This flagship Garmin watch is perfect for tracking workouts, and it's 25% off in three colors.
- Govee Permanent Outdoor Lights Pro 200 ft: $460 (save $300): The upgraded version of Govee's permanent outdoor lights with new, anti-glare lens and improved colors is 39% off.
Headphone and earbud deals
- Current price: $130 (35% off)
- Original price: $200
Audio reviewer Jada Jones highly recommends these classic Beats headphones (and I do, too).
Review:Beats Solo 4
- Current price: $249 (17% off)
- Original price: $299
ZDNET contributor Prakhar Khanna recommends these recently released Bose earbuds for frequent flyers, thanks to their all-day comfort and excellent noise cancellation.
Also: I put my AirPods Pro away within minutes of listening to this Bose pair - and its priced well
- Bose Ultra Open Earbuds: $199 (save $100): Expert Nina Raemont says these earbuds have great sound quality and are perfect for exercise.
- Bose QuietComfort Headphones: $199 (save $150): The budget-friendly version of expert Prakhar Khanna'sfavorite travel headphones are 43% off right now.
- Beats Studio Buds: $80 (save $70): These earbuds are IPX4 rated, include noise-cancelling features, and are compatible with Android and Apple devices for 47% off.
- Sony WH-1000XM5 Headphones: $248 (save $152): Sony's XM5 headphones are not the newest, but still offer premium sound. Right now they're 38% off.
- Apple AirPods 4: $69 (save $60): The AirPods 4 with Apple's advanced H2 chip area top budget-friendly pick from expert Jada Jones.
TV deals
- Current price: $19 (52% off)
- Original price: $40
Smart home expert Maria Dias has used the Roku Streaming Stick Plus for months, and she says it's a downright steal with this $19 Black Friday deal.
Also:After testing streaming devices for over a decade, this $19 Roku is the best deal I've seen
- Current price: $20 (50% off)
- Original price: $40
Stream without the stress with the Fire TV Stick 4K for 50% off.
Also: Roku vs Fire Stick: Which one is best for your streaming needs?
- Current price: $400 (38% off)
- Original price: $650
The Insignia QF Series is a great entry-level smart TV that uses the Fire TV platform to give you access to thousands of movies, shows, and songs to turn your living room into the ultimate entertainment hub without breaking your budget. It supports both Dolby Vision HDR and Dolby Atmos virtual surround sound for enhanced picture and audio quality, as well as integrated Alexa features for hands-free voice controls.
- Current price: $150 (40% off)
- Regular price: $250
The Amazon Fire TV 2 Series is a solid entry-level smart TV with integrated Alexa voice controls, a preloaded suite of popular streaming apps, and Dolby Digital Plus audio processing. It also features Bluetooth connectivity for a wireless home theater setup and HDMI ARC for integrating soundbars and other audio equipment.
- Current price: $170 (43% off)
- Regular price: $300
The Insignia F50 is a great mid-range Fire TV with integrated Alexa voice controls, DTS Virtual: X audio, and standard HDR support. It also features integrated parental controls so little ones won't be able to access restricted content, apps, and channels.
- Current price: $230 (48% off)
- Regular price: $440
The Amazon Fire TV Omni QLED features an updated QLED panel as well as support for Dolby Vision IQ HDR for enhanced picture quality, even on its smaller 43-inch screen. It also uses integrated sensors to monitor ambient lighting and automatically adjust picture brightness for the best viewing experience in almost any room.
- Current price: $75 (42% off)
- Regular price: $130
A great entry-level smart TV that's small enough to fit in as a main screen in an apartment or dorm room or as a second screen in your bedroom or kids' playroom. You'll get 1080p resolution, DTS TruSurround audio support, and integrated Alexa voice controls.
- Amazon Fire TV Cube: $90 (save $50): Streamline your viewing with the Fire TV Cube for 36% off.
- Google TV Streamer 4K: $75 (save $25): Google's TV streamer is on sale for 25% off right now.
Computer, laptop, and tablet deals
- Current price: $342 (38% off)
- Original price: $550
Reviewer Kyle Kucharski says theKindle Scribe is a reader and note-taker's dream device.
- Current price: $749 (25% off)
- Original price: $999
In the market for a new MacBook? Now might be the best time to get one with this Black Friday deal that cuts the price of one of Apple's latest laptops.
- Current price: $949
- Original price: $1,199
Get a laptop from Apple with a wider display and a capable M4 chip.
- Current price: $80 (27% off)
- Original price: $110
The base model Kindle is perfect for readers of all ages, and it's on sale for under $100.
- Current price: $449 (25% off)
- Original price: $599
The iPad Air 11th Gen is back down to the price it sold for during October Prime Day.
- Current price: $105 (45% off)
- Original price: $190
Our expertrecommends the Fire Kids lineup over iPads, and they're seeing great discounts.
- Amazon Fire Tablet HD 10: $70 (save $70): Amazon's 32GB Fire tablet is on sale for 50% off.
- Samsung Galaxy Tab S10 FE: $338 (save $162): The S10 tablet lineup from Samsung can give iPads a run for their money, expert Maria Diaz says.
- Kindle Colorsoft: $170 (save $80): The Kindle Colorsoft is 32% off, and it's Amazon's only mid-tier e-reader model with color capabilities.
Home and outdoor deals
- Current price: $200 (39% off)
- Original price: $330
These Govee lights are perfect for the upcoming holidays, and they're under $300 right now.
- Current price: $255 (15%)
- Original price: $300
The Echo Show 15 is on sale for its best price yet again.
- Current price: $90 (40% off)
- Original price: $150
Smart home reviewer Maria Diaz says the Eufy SecurityE340 dual-camera video doorbell offers a practical way to monitor your doorstep and keep an eye on deliveries.
- Current price: $24 (40% off)
- Original price: $40
Smart bulbs instantly change the vibe of your space, and they're a lot cooler when they're under $25 for a set of four.
- Current price: $65 (28% off)
- Original price: $90
My cats love this cordless water fountain that offers 4-layer filtering.
Also:This smart pet fountain is like a Brita for cats - here's why
- Current price: $500 (58% off)
- Original price: $1,200
This robot vacuum was our expert's favorite last year. It's over 50% off, but it's still a great option for keeping your floors spotless.
Also:I test robot vacuums for a living and the best one of 2024 is on sale
- Google Nest Smart Thermostat: $85 (save $45): Upgrade your home's thermostat system to be smarter for 35% off.
- Blink Video Doorbell + Mini 2 Bundle: $48 (save $62): This is the perfect bundle for those just getting started with Blink cameras or needing an affordable setup for a second property, garage, shed, and more.
- Amazon Echo Glow: $20 (save $10): This smart lamp is perfect for kids' rooms or spaces you want to add some fun light, and it's only $20 right now.
- Level Smart Lock + WiFi Deadbolt: $249 (save $100): Level claims this is the smallest smart lock on the market, and it's currently nearly 30% off.
- Jackery Explorer 1000 V2 Portable Power Station: $419 (save $481): With winter on the way, it's always a good time to stay prepped for inclement weather and emergencies--especially for 53% off.
- Dyson V15 Detect Plus Cordless Vacuum: $550 (save $300): Dyson's popular V15 Detect model is on sale for 35% off.
- Google Next Doorbell: $139 (save $41): If you prefer Google's system, the Nest Video Doorbell is 23% off.
FAQs
When is Black Friday?
This year, Black Friday falls on Friday, Nov. 28. Cyber Monday follows shortly after on Monday, Dec. 1.
Are deals really cheaper during Black Friday?
The holiday season, including Black Friday, is generally a great time to scoop up deals on a multitude of products, including flagship tech. While it's true to shop smart, you need to be aware of sly tactics like markups and faux discounts. Price tracking tools like Keepa and CamelCamelCamel make it easier than ever to ensure you're getting the best deal possible. Black Friday is also an excellent time to save on last year's latest tech, as dozens of new releases in phones, TVs, laptops, tablets, and more have been introduced over the last six months.
Also: Worried about rising tech prices? Try these 5 easy ways to shop smarter right now
How did we choose these Black Friday deals?
ZDNET only writes about deals we want to buy -- devices and products we desire, need, or would recommend. Our experts searched for deals that were at least 20% off (or were hardly ever on sale), utilizing established price comparison tools and trackers to determine whether the deal was actually on sale and how frequently it was discounted.
We also looked over customer reviews to find out what matters to real people who already own and use the deals we're recommending. Our recommendations may also be based on our own testing -- in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter.