India’s first smell mark: Sumitomo rose-scented tires
Rose-scented tires made trademark history in India as the country's first olfactory mark. It is a vehicle for innovators to use smell as an IP asset and a roadmap for other global economies.
IP Inspires
Podcasts
WIPOD – Page Points
We bring the WIPO Knowledge Center’s collection on intellectual property and the World Intellectual Property Organization (WIPO) to life – in conversations with authors, editors, publishers and others.
Case Studies
IP Advantage
Case studies and stories on how intellectual property (IP) works in the real world, and how its successful exploitation can contribute to development.
Events at WIPO
Explore WIPO events
Learn about upcoming conferences, meetings and seminars organized and co-organized by WIPO. These include virtual and hybrid sessions.