Every business has a unique website and UX analysis needs. That’s why we use a custom approach for your website’s UX analysis.

Your custom UX analysis starts with your website’s initial conversion audit. At this stage, we identify your site elements with the highest potential for optimization.

These parts will get tested further and optimized for conversions. Our team will then provide recommendations to optimize these elements to drive conversions for your business.

To find out how your target audience navigates your site, you’ll also get 15-minute videos of initial website user testing. You’ll get a summary of findings, including key areas of improvement, in the report.

The goal of your website’s UX analysis is to improve its conversions and grow your revenue.

When you team up with us, we provide you with conversion rate optimization (CRO) testing and a conversion strategy. It involves multiple tests to find ways to streamline your customers’ journey on your website and improve conversion rates:

• Creative design A/B testing
• Multivariate conversion testing
• Shopping cart abandonment testing (if your website has ecommerce features)

Keeping track of what works for your website is easy, because you also get a conversion best practices documentation.

When you work with WebFX, you’ll have a dedicated project manager who will be on top of deadlines and action items related to your UX analysis strategy. They’ll liaise with our other team members who are experienced in analyzing and improving a website’s UX, ensuring the results you’re expecting are delivered.

As a result, all processes are streamlined. You have a single point of contact for all your needs.

UX analysis isn’t a one-and-done activity. Continuously monitoring your site’s UX ensures you’re engaging your customers even as their needs or behaviors evolve.

Our monthly performance and conversion reports can help you keep track of the changes on your website. In addition, you’ll see how your UX has improved and its impact on your conversions!

When you partner with WebFX, you get access to our proprietary growth platform,RevenueCloudFX.

Powered by IBM Watson artificial intelligence (AI), RevenueCloudFX can measure the impact of your campaigns on your bottom line. It provides you with valuable insights and data to inform your CRO strategies and improve your website’s UX.

It features VisitorRecorderFX, which records your users’ interactions with your website in web video format. You’ll discover:

• The pages your users visit
• The links they click
• How they scroll your pages

This tool lets you analyze their behavior on your site and informs you how you can make your pages more engaging for them. As a result, you make data-backed decisions on how to increase your conversion rates and revenue.

UX analysis is the process of collecting and analyzing data about your audience’s experience with your business website.

By evaluating how your audience interacts with your site, you can improve it to make it easier to use and more engaging. The result? A website with increased conversion rates driving revenue growth.

By implementing a website analysis, you are:

• Listening to the voice of your customers and improving their experience accordingly
• Building brand loyalty and trust by cutting back on confusing navigation, long checkout processes, and vague directions
• Working with a skilled team of web designers and website conversion experts who can provide the tools you need for your website to succeed

Nearly every aspect of UX contributes to your website’s conversion rate. If your site is hard to navigate, slow to load, or causes other issues for your visitors, you’ll lose customers.

Think of your website as a customer service representative from your business. Would you prefer a service rep who’s polite, clear, and helpful? Or one who can’t give you a straight answer and doesn’t understand your issue?

Curbing customer frustration through improved usability is one of the simplest and most effective methods of strengthening your sales process and improving your bottom line.

For easy reference, some common issues include:

• Confusing navigation
• Slow download times
• Asking users to do too much
• Vague calls-to-action (CTAs)
• Non-responsive interfaces
• Unintuitive interfaces
• Poor design
• Frequent technical errors

Auser experience (UX) report determines what your website does well and what it could do better, all from a visitor’s perspective. It shows you everything you need to do to streamline your website.

The report itself can be anything from a questionnaire to anaudit of your current site, though the results always help deliver a better experience for your website visitors.

UX reports uncover usability issues and help you address them. As a result, you can make changes to your site navigation, checkout process, and other site elements that will engage your audience with your business.

Our UX optimization is a two-step process: analysis and implementation. We use this process to go through the design elements of your site, detecting every possible barrier your customers may face while browsing.

While design issues can sometimes be patched up from the top down, we’re committed to getting to the root of an issue and correcting it on a fundamental level. We do this in part by asking questions:

• What browsers are visitors using?
• Can they easily find the information they want?
• Are they constantly using your site’s search bar because they can’t figure out how your site is structured?

This is just a fraction of what we address. We focus on improving your audience’s journey on your website.

Our goal is to ensure their journey is as smooth as possible so they can get from point A to point B on your website with ease. As a result, they can easily find information and convert on your site, which gives you more leads and potentially increase your sales, too!

When you work with WebFX, expect a thorough UX analysis of your website — and more. Aside from identifying your site’s usability issues, we also examine the overall site experience.

That way, we can help you improve your website’s usability so your visitors can navigate your site with ease and progress through your sales funnel quickly. As a result, your website can drive more qualified leads and sales for your business.

When you choose WebFX to analyze your site, you can:

• Improve the flow of your navigation
• Minimize loading times
• Reduce the time it takes to accomplish specific tasks
• Maintain an easy-to-use interface
• Generate repeat visits
• Eliminate technical errors
• Decrease the cost of customer support
• Reduce maintenance costs
• Improve conversion rates
• Increase revenue

When you partner with us for UX analysis, you get a team of UX and CRO experts to evaluate and optimize your website. You’ll work with an experienced team ensuring that your conversion funnel is obstacle-free and driving revenue.

You also get access to our growth platform RevenueCloudFX, so gain access to insights and data that can inform your UX strategies. As a result, you can measure your optimization efforts’ success.

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