Once you decide on your CDP, the work isn’t done — it’s just beginning. You now have to set up your customer data platform, and do it correctly, so you can start importing and collecting valuable business data from your different channels.

If you don’t have experience with your CDP, it will cost you time (and subsequently money) to get it set up. You’ll also lose out on the value of your platform because you’ll have to spend more time getting it set up, which delays you from being able to leverage the platform sooner.

Instead of wasting time and money trying to get your CDP set up right, hire WebFX as your CDP consultant. We’ll get your platform set up and optimized so you can start collecting data and using it to power your campaigns.

One of the biggest challenges companies face is unifying the data they import. It’s not enough to add the data to your CDP and call it a day — you need to actively organize, classify, and unify your data to get a clear picture of what it means.

With WebFX as your CDP integrator, you’ll get a team of experts that can help you organize your data efficiently and effectively. We can help you import data from numerous sources to create a holistic view of your audience and their interactions with your business.

Understanding your customer data platform can be complicated. From figuring out how to import data to understanding data scrubbing, there’s a lot to learn. Knowing how to do all these tasks, though, is crucial for getting the most from your CDP.

With WebFX as your CDP integrator, we’ll help you leverage all the features your CDP offers. We can help you streamline your data uploading and processing to make it easy to uncover insights and leverage your data to power your marketing campaigns.

The data you collect in your CDP will fuel your marketing campaigns and provide crucial intel to your sales team. But how do you evaluate the return on investment (ROI) of these data-fueled campaigns?

With our CDP solutions, you’ll gain access to RevenueCloudFX, our client-exclusive software that helps you track your campaign ROI. You can directly see how your data-backed campaigns impact your company’s bottom line growth.

Whether you’re looking to store 500 marketing contact records, or over 10,000, our team can discuss how our CDP can support your business needs.

Our CDP is equipped with advanced marketing features to help you understand your website visitors. Your monthly traffic may be a factor for your custom CDP quote.

Dedicated call tracking numbers allow you to track customer interactions and marketing performance across different channels. Call tracking needs will be discussed and accounted for with your custom quote.

You can think of a customer data platform’s architecture as a puzzle. The data platform is the bigger piece of a thousand-piece puzzle — it’s a storage area for data that comes from tons of different channels.

When you combine this data using customer data platform software, you’ll see trends and potential outcomes clearly, which allows you to make the best possible choices for your business.

In layman’s terms, you can picture a customer data platform like a puzzle.

It takes audience demographic data from a specific channel, like paid advertising (one piece of the puzzle), email information from an email client (another piece of the puzzle), and so on to create a complete puzzle.

A CDP takes data from all areas, compiles it into one system, and helps you make decisions based on how that data works together. When explained in this way, it’s easy to see how a customer data platform is especially beneficial in the marketing industry.

A CDP consultant is your guide when navigating through your CDP platform. They can help you get your CDP set up, organize your data, and ensure you’re maximizing all the features your CDP offers.

Unsure if investing in CDP solutions is the right move for you?

Consider this — if your platform isn’t set up correctly and optimized properly, you’re wasting money.

Many businesses will invest in a CDP but don’t have experience with setting it up. Then, after a few months, they don’t feel like it’s working and think it’s a failed investment. The reality is that it likely wasn’t set up properly, creating holes in the process and making the CDP inefficient.

When you’re investing your budget in a CDP, you want to ensure you’re doing it right and maximizing your investment. A CDP consultant will know how to optimize your platform to ensure you’re getting your money’s worth from it.