Many businesses come to WebFX with the challenge where their website is driving traffic, but is not driving leads. Learn more about how we address this challenge with insights straight from ourSEO subject-matter experts!
Based on 29 years and
If you’ve lately found yourself asking, “Why isn’t my website driving leads?” you’re not alone. There are a variety of reasons your website isn’t driving leads, and many of them are pretty common site issues, like lack ofsearch engine optimization (SEO), slow page speeds, lack of conversion-optimized content, and more.
Check out some reasons your site may be having a hard time generating leads, and how you can fix it:
SEO isone of the highest-ROI producing digital marketing channels for lead generation businesses. But if your SEO strategy is only focused on driving more traffic, you’ll find yourself in this scenario where your website is driving traffic but not leads.
Solution: Your measure of SEO success should be centered on revenue, not just traffic or even lead forms. Developing a strategic SEO strategy requires skill, as well as an understanding of thetechnical aspects and varioustypes of SEO. That’s why many businesses choose to invest inSEO services from aprofessional SEO agency.
When you work with an SEO agency, you’re not just getting professional SEO services — you’re tapping into their years of experience and expertise to help you develop an SEO strategy that works for your business and drives results that matter.
WebFX Approach:
- SEO Audit: We start by conducting a thorough analysis of your current SEO strategy, identifying gaps, technical issues, and missed opportunities.
- Custom Strategy: Every business is unique, and so are our solutions. We craft a tailored SEO strategy that aligns with your industry, audience, and goals.
- Ongoing Optimization: SEO isn’t a one-time fix. We continuously monitor performance, refine strategies, and adapt to search engine algorithm updates to ensure your site is consistently driving revenue.
Problem:A website with slow loading times (over three seconds) can drive users away. Impatient visitors are likely to leave and seek alternatives, reducing your chances of generating leads. Additionally, slow page speeds negatively impact SEO. Search engines, like Google, considerhigh bounce rates — the percentage of users who leave without interacting — as a ranking factor, leading to lower visibility and fewer leads.
Solution:
Improving page speed can enhance user experience, reduce bounce rates, and boost search engine rankings, ultimately driving more leads. Key optimization strategies include:
These changes ensure your site loads quickly, keeps users engaged, and improves your chances of conversion.
WebFX Approach
- Website page speed performance audit
- Optimization of site theme, CSS, plugins, and more
- Quarterly page speed reports including core web vitals
- Dedicated project manager to keep the project running seamlessly
Keep Reading: Why Page Speed Matters (And How to Make Your Site Faster)
Problem:Web forms, such as contact forms and email sign-ups, are critical tools for generating leads online. However, they can hinder your lead generation efforts if they are poorly designed, ask for too much information, or are broken.
Potential leads may visit your site, show interest in your offerings, but leave without converting due to ineffective forms, ultimately impacting your ability to drive leads.
Solution:
To improve your web forms’ performance, focus on analyzing and optimizing their design and functionality. Data-driven insights can help identify issues and highlight opportunities to make your forms more user-friendly and conversion-focused.
Key improvements include:
These changes can significantly increase form submissions, helping you capture more leads and maximize your website’s potential.
WebFX Approach
- Custom website design including upgraded form design
- Form design which follows UX best practices including mobile responsiveness
- Comprehensive form tracking including CMS integration
Problem:Calls-to-action (CTAs) are a crucial yet often overlooked element of a website’s ability to drive leads.
Without clear and compelling CTAs, users are left unsure of their next steps, which can result in them leaving your site without converting. CTAs guide your visitors, encouraging actions like contacting your team or signing up for a service. Ineffective or missing CTAs can significantly hinder your lead generation efforts.
Solution:
To improve lead generation, focus on creating conversion-optimized CTAs that clearly guide users toward taking action. Effective CTAs:
By crafting well-designed CTAs, you can reduce user hesitation, improve engagement, and generate more leads.
WebFX Approach
- Audience research to align CTAs with user needs and pain points
- Competitor evaluations to identify opportunities for differentiation
- Unique selling point (USP) identification to create compelling messaging
- A/B testing to determine the most effective CTA designs and placements
- Page design updates to ensure CTAs are visually prominent and engaging
Problem: Many businesses focus their marketing efforts primarily on bottom-of-the-funnel (BOFU) users who are ready to make a purchase.
While this approach may generate some leads, it overlooks the potential of top-of-the-funnel (TOFU) and middle-of-the-funnel (MOFU) users who are still in the research or consideration phases. By failing to address these audiences, you limit your website’s ability to nurture leads and grow your customer base.
Solution: Create Content for Every Stage of the Funnel
To maximize lead generation, your content strategy should address users at all stages of the sales funnel:
By developing a comprehensive content strategy, you can attract a broader audience, build trust, and guide more users toward conversion.
WebFX Approach
- A fully customized content strategy tailored to your audience and goals
- Content creation and optimization for all funnel stages
- Content promotion to expand reach and engagement
- Reporting and analytics powered by RevenueCloudFX for measurable results
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In today’s digital age, you need a site that can perform in search results and provide the best user experience possible. If not, you’ll be saying “My website doesn’t drive leads!” for the foreseeable future.
Get started on improving your website’s lead generation capabilities today by partnering with WebFX, an award-winning digital marketing agency that’s been helping clients generate over 24 million qualified leads for 25+ years.
