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Advertising Solutions- About Advertising Solutions
- Weather Targeting
Drive action with scaled, universal, and privacy-forward weather data
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Leave a lasting impression with storytelling built for maximum impact
- Sponsorships
Own the moment with contextual experiences that drive relevancy
- Audience Targeting
Build relationships while creating value and driving performance
- Meet the Rainmakers
Learn how brands are transforming business with the power of weather
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- Maverick Dispatch
Enhance dispatch operations with an intelligent flight tracking experience
- Pilotbrief
Enable fast, collaborative decisions between the cockpit and the ground
- Weather Forecast Services
Engage our aviation weather experts to support safe, efficient operations
- Total Turbulence Alerting
Reduce impacts related to rough air with real-time forecasts and alerts
- Fusion
Manage by exception with flight tracking built on weather intelligence
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Media- About Media Solutions
- ReelSphere
Automate custom weather content production for 24/7 delivery
- Max Alert Live
Keep audiences informed and safe with automated weather alerts
- Max Cloud
Streamline collaboration and content sharing across your station group
- Max One Pro
Deliver accurate, broadcast-quality weather content inside a quick-start platform
- MAXimum Earth
Differentiate your map and weather visualizations with realistic 3D views
- Max Connect
Allow on-air talent to see what viewers see, in the palm of their hand
- Max Engage
Supercharge your digital content with hyperlocal weather and traffic videos
- Max Mobile
Deliver compelling local weather on a branded mobile app
- Max Reality
Build exciting weather presentations with augmented reality
- Max Sky
Treat viewers to a virtual weather journey with realistic sky graphics
- Max Social
Boost engagement by rapidly posting weather content across social channels
- Max Storm
Captivate viewers during severe weather coverage with stunning 3D graphics
- Max Studio
Empower talent to interact with weather graphics while staying on-air
- Max Traffic
Assist viewers during their commute with integrated live traffic and weather
- Max Web
Attract viewers and advertisers with interactive widgets for websites
- Max Velocity
Create and publish videos and live streams, anywhere and anytime
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Advertising solutions that harness the power of Mother Nature
Personalized, predictive, and privacy-forward marketing strategies that drive brand engagement and growth.
Enter Weather: The Original Influencer
Consciously or subconsciously, weather influences every aspect and decision of people’s lives–how we feel, what we try, and what we buy. As consumer sentiment shifts and brands are called to deliver tangible value rather than relying on loyalty to retain market share, those who tap into weather’s immense impact on consumer behavior, purchasing, and emotion will prevail with weather based marketing.
Weather’s impact on consumers
Nothing else impacts every person and business on the planet as consistently as weather. Over 330 million people a month1 across 178 countries2 rely on The Weather Channel app and weather.com to stay safe and informed.
of women change their personal care or beauty routines as the weather changes3
in estimated ecommerce sales in the US in 2023 were influenced by weather–more than Cyber Monday4
of people adjust their health and wellness routines with the weather5
Revolutionizing the advertising industry
Privacy-forward signal
Weather data is the privacy-forward, contextual, scaled signal. Proven to drive consumer behavior and engagement, weather advertising allows marketers to create and sustain personalized connections–all while prioritizing the consumer experience and protecting their privacy.
The Weather Channel and beyond
Whether you’re tapping into the rich environments or engaged audiences on The Weather Channel’s digital media properties or scaling your message across the advertising ecosystem, The Weather Company lets you be as impactful and pervasive as the weather itself. So go ahead…uncover new audience insights, tailor customer experiences, and exceed media objectives. We’ll be there to support every KPI.
Humans are Wired for Weather
By understanding how weather affects the brain, you can also predict the impact of weather on consumer behavior. We call this Mindset Marketing. And we’ve got it down to a science.
Weather powered advertising solutions
Weather Targeting
Weather Targeting enables marketers to build a weather strategy that personalizes messages without using traditional identifiers–telling their stories at the most relevant moment, in near-real time, across zip codes experiencing the optimal mix of conditions that influence consumer behaviors.
Audience Targeting
Adventure seekers. Pet lovers. World travelers. New parents. Weather plays a large part in every person’s life regardless of their interests. With a user base of 330M+1, we sit on a trove of first-party data that segments our audience so marketers can connect with the people that matter most. Our privacy-forward and performant targeting solutions combine weather, AI technology, and consumer insights to deeply understand consumers as we enter this next era of predictive marketing.
Premium Experiences
Bring a brand ethos to life and convert attention to action through powerful storytelling capabilities on The Weather Channel digital media properties and across the advertising ecosystem. By combining the influential power of weather with high-impact creative, our premium ad portfolio is proven to drive awareness and purchase consideration with hundreds of millions of people everywhere, and anywhere your audience is.
Sponsorships
Sponsorships across The Weather Channel app andweather.com boost full funnel brand metrics alongside personalized and action-oriented tools for all our users. We put weather into action to give your audience information and insights that help them ultimately live healthier, happier, safer, and smarter with the aid of our advertising accelerator.
Meet the Rainmakers
Savvy brands are already tapping into weather for a competitive edge.
Success stories
Chloraseptic drives appeal for family-friendly remedies
The sore throat spray brand reached parents within organic planning moments and seasonal wellness routines by leveraging the connection between weather and wellbeing.
lift in in brand recommendation among target audience
lift in purchase intent among target audience
EcoFlow powers proactive preparedness
The sustainable energy companion aligned messaging with forecasted severe weather to help consumers prepare for power outages, activating across The Weather Channel app and via The Trade Desk and Meta.
lift in brand awareness
ROI
McCormick builds brand excitement by spicing up its creative
The leading spice maker increased brand favorability and awareness by serving high-impact ads when weather inspired people to fire up the grill.
lift in unaided brand awareness
higher improvement in unaided brand awareness vs industry benchmark
e.l.f.’s glow storm campaign delivers thunderous results
The cosmetics brand drove viral buzz by using weather-driven creative to position its products as reliable in any condition.
Increase in brand awareness among women aged 25-43
lift in purchase intent through sunny day creative
Forecast revenue, not just rain
At CES, discover Wired for Weather – our groundbreaking research proving weather controls the subconscious mind where 90% of decisions are made. Learn howMindset Marketing can leverage these insights to boost your marketing ROI bynearly 20%.
Further reading
Check out our executive thought leadership in Adweek.
Humans are Wired For Weather: The Power of Mindset Marketing
New research from The Weather Company and Neuro-Insight reveals how deeply the forecast shapes us – emotionally and at a neurological level.
Read moreThe Art and Science of Weather-wise Marketing
Despite a forecast of continued marketing disruption, one thing remains constant: weather’s influence on consumers.
Read moreRelated resources
Let’s talk
What’s your weather strategy? To learn more about harnessing the power of weather to increase engagement and drive growth, contact our advertising experts today.
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View footnote details
1Based on the average of the total monthly (non-unique) users for Jan – Dec ’24 across The Weather Company digital properties and consumer products, according to internal, global data.
2According to Comscore, The Weather Channel was the largest provider of weather forecasts worldwide (web and app) in 2022 based on the average of the total monthly unique visitors. Comscore Media Metrix®, Worldwide Rollup Media Trend, News/Information – Weather category incl. The [M] Weather Channel, Jan-Dec. 2022 avg.
3The Weather Company Personal Care & Beauty Survey, Aug 2022
4Adobe Digital Economy Index 2023
5The Weather Company Aches and Pains Survey, 2023