Radio reaches 75% of consumers each day and 95% of all consumers each week.
Radio listening is consistent throughout the seasons, throughout the year. Month in and month out, your customers are listening to the radio.
Radio is the last medium to reach a person before they make a purchase. Most consumers have listened to the radio within an hour of making their largest purchase of the day.
Most people who are twelve years of age and older listen to the radio for 21-22 hours each week!
Radio is a personal companion. Your commercial message talks one-to-one with your prospective customers.
With radio, you can target your best prospects according to age, geography, and even area-of-interest consumer groups.
Contact General Sales Manager –Laurie Clark (608) 755-8342
Other information
Advertising rates vary according to the frequency and requested time slots.
Combo rate discounts are available when purchasing advertising on WCLO and sister station, 99.9 WJVL.
Sponsorship opportunities are available for news, weather, sports, and various programming features. Live remote broadcasts are also available on a first-come-first-serve basis.