Explore 120+ Wineries & Vineyards

Sip a new side of wine country. Toast your way through micro-labels, organic farms, and estates where the pinot is just as smooth as the vibe.

Get the Insider’s Pour

Let someone else take the wheel (or the reins, or the bike). Our local guides go beyond the brochure—offering deep dives into wine, wildflowers, and backroads you’d never find on your own. It’s storytelling, scenery, and sommelier access rolled into one.

Soak Up the Sunshine

Hike ridgelines above stunning vineyards, ride horseback past weathered barns, or coast a country road on two wheels. With nearly year-round sunshine, it’s time to breathe deep and roam free.

After-Hours Vibes

Don’t let our small-town charm fool you—our nights don’t end when the sun goes down. Think cozy cocktail lounges, 24/7 gaming action, and tasting rooms that double as venues for the valley’s next big sound. It’s chill, charming, and often just a little unexpected.

Shopping in the Santa ynez valley

Shop and discover that treasure you never thought you’d find – or perhaps never even dreamed of – at more than 200 independent and family-owned boutiques (chain stores are virtually non-existent), in Solvang and the Santa Ynez Valley.

Culture Rooted in Art

Here, culture isn’t confined to museums—it’s alive in the architecture, the artists, and the hands that built this valley. Explore galleries in repurposed barns, museums that honor Chumash roots, and exhibitions that mix cowboy grit with California chill.

Add a Spot of Luxury

Give yourself the full SYV treatment with a stop by our famed spas.Restore with a eucalyptus wrap, deep tissue massage, or a hot stone session under the oaks. Your body (and soul!) will thank you for it.