Rexona
It won’t let you down
Rexona is also known as:
Sure
United Kingdom
Shield
South Africa
Degree
United States
Rexena
Japan, Korea
Rexona deodorants and antiperspirants are intelligently designed to work as hard as you do.
The Rexona team makes it their business to know more about sweat, and what they learn informs every product innovation, driving unmissable brand superiority.
Whether you’re looking for Body Heat Activated™ technology inspired by your movements, Clinical Protection that’s scientifically proven to help with excessive sweating when you need it most, or our UltraClear range that protects your clothes from white marks – Rexona’s got you covered.
Even if you’re scaling a mountain, running for the bus, presenting to your boss, or going on a first date, you can be confident with the best sweat protection from Rexona.
Rexona's global reach
As one of the world’s leading deodorant brands, we recognise the responsibility this brings.
Rexona is the world's #1 antiperspirant[a]
Cutting-edge science and a purpose built on the benefits of moving more are keeping Rexona unmissably superior.
Find out more about Rexona’s 72-hour protection technologyMovement leaves marks; your antiperspirant shouldn’t
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The marks that movement leave behind are signs of pushing your limits further than ever before. That’s why Degree teamed up with NBA superstar Giannis Antetokounmpo to celebrate the unyielding spirit of movement.
Degree’s UltraClear Antiperspirant protects against more than sweat and odour with non-stop white mark and yellow stain protection.
With more than 70% of US consumers[b] feeling the need to compromise between sweat protection and having stains on their clothing, Degree is redefining movement marks and boosting people’s confidence to move freely in a way that suits them.
2 billioneuro brand – making it one of the biggest Power Brands in Unilever
Unilever calculation based on information reported by NielsenIQ through its RMS for the Deodorant Category (markets defined by Nielsen or Unilever) for the 52-week period ending: P9 2024: Egypt, Kuwait, Puerto Rico; P10 2024: Brazil, Bulgaria, Canada, Colombia, Indonesia, Malaysia, Philippines, Romania, Saudi Arabia, South Africa, Turkey, United Arab Emirates, Uruguay; P11 2024: Argentina, Austria, Chile, Czech Republic, Denmark, Germany, Greece, Hungary, Mexico, Norway, Poland, Sweden, Switzerland, Thailand; P12 2024: Australia, Belgium, France, Great Britain, Ireland, Italy, Netherlands, New Zealand, Spain, United States of America (Copyright © 2025, The NielsenIQ Company.)
Source: Degree Data 2023. AMV BBDO Quantitative Study, September 2023.
Contact Unilever about Rexona
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News about Rexona
Sweating the science: how innovation is boosting Unilever’s deodorants business
From Rexona and Axe to Dove and Dove Men+Care, Unilever is the global leader in deodorants, and our brands are growing. Find out how scientists are shaping superior products with AI, insights and some sweaty sniff-tests.
How Rexona turned sports partnerships into marketing gold (and growth)
For Rexona, sports isn’t just a marketing play – it’s in the brand’s DNA. Here Rexona’s Global Engagement Director, Em Heath, shares how the brand has built one of the most authentic partnership programmes in the game.
Unilever’s Personal Care business: growth, desire and premium brand experiences
Nuria Hernández-Crespo, Chief Marketing & Customer Officer for Unilever Personal Care, shares how a growth strategy focused on creating desire, cultural relevance and social-first demand is connecting with consumers and boosting our biggest business.