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Cookies Policy

How We Use Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

We use the following type of cookies: 

Strictly necessary cookies:

These are cookies that are required for the operation of our website. These essential cookies are always enabled because our website won’t work properly without them. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services. You can switch off these cookies in your browser settings but you may then not be able to access all or parts of our website.   More information about the individual cookies we use and the purposes for which we use them can be found below.

DomainCookie Purpose of CookieMax Age/Expiry
TopUniversitySTYXKEY-loggedoutTopUniversity uses this cookie to log out the user24 hours
STYXKEY_first_visitTopUniversity uses this cookie to see if it is the first visit from the user on the site. If the User appears to originate from China then Topuniversity redirects them to it’s website hosted in China: qschina.cn.1 Year
STYXKEY-social_login_goTopuniversity uses this cookie to identify the user logged in via Google1 Year
STYXKEY-slogin_go_updatedTopuniversity uses this cookie to update the email ID for users logged in via Google1 Year
STYXKEY-user_survey_submittedTopUniversity uses this cookie to understand if the user has completed our 'Help us to know you better' survey prompted when they visit the site.24 hours
STYXKEY-user_surveyTopUniversity uses this cookie to retain the user's choice in the 'Help us to know you better' survey, once they have submitted it.6 Months
STYXKEY-user_survey_otherTopUniversity uses this cookie to further understand the user's choice in the 'Help us to know you better' survey,if their role selection is 'Other'6 Months
STYXKEY-flexregStep2ContentTopUniversity uses this cookie to prompt the user towards the post-signup content, if they've successfully registered on our site.Session
STYXKEY-flexregStep2TopUniversity uses this cookie to redirect the user to the step2 of our Signup process.N/A
STYXKEY-qs_new_userTopUniversity uses this cookie to understand if the user has newly registered, inorder to track usage analytics via datalayers.1 Hour
STYXKEY-formtriggerTopUniversity uses this cookie to direct the user towards the login/signup popup forms, as per the appropriate call-to-action.N/A
STYXKEY-user-global-reg TopUniversity uses this cookie to direct the user towards the login/signup popup forms, as per the appropriate call-to-action.N/A
STYXKEY-step2universityorprogram TopUniversity uses this cookie to direct the user towards the Step-2 popup of our registration process, as per the appropriate call-to-action on University Profiles/Program pages.N/A
STYXKEY-step2nidTopUniversity uses this cookie to retain the University content (NodeID) as per the appropriate call-to-action which prompts the user to the Step-2 popup of our registration process.N/A
STYXKEY-show-guides-popTopUniversity uses this cookie to decide whether or not to display the study guide popup page. If the user has successfully registered, the popup page is displayed as per the appropriate call-to-action1 Hour
STYXKEY_comparidsProgramsTopUniversity uses this cookie to retain the University program IDs selected by a user for comparison.Session
STYXKEY_comparidsUniversityTopUniversity uses this cookie to retain the University Profile IDs selected by a user for comparison.30 days
STYXKEY-valuenidTopUniversity uses this cookie to retain the University content (NodeID) which prompts the user to the Step 2 of our registration process.Session
STYXKEY-valuekeyTopUniversity uses this cookie to retain the University content (NodeID) which prompts the user to the Step 2 of our registration process. Session
STYXKEY-valuestudyTopuniversity uses this cookie to retain the study destinations selected by the user. The same is pre-selected on our step-2 signup forms.Session
STYXKEY-download_idTopuniversity uses this cookie to retain the study guide ID downloaded by the user.24 hours
STYXKEY-can_download_fileTopUniveristy uses this cookie to retain the nodeid of the downloaded study guide24 hours
STYXKEY-save_article_nidTopuniversity uses this cookie to retain the article node ID, when an unauthenticated, or anonymous user saves an article on the site- to continue showing their own saved content.24 hours
STYXKEY_shortlistedschoolsTopUniversity uses this cookie to retain the University Profiles shortlisted by the user, inorder to display a shortlist summary on the Matching tool.Session
STYXKEY_shortlisteprogramsTopUniversity uses this cookie to retain the University Programs shortlisted by the user, inorder to display a shortlist summary on the Matching tool.Session
STYXKEY-short_univTopUniversity uses this cookie to retain the University Profile ID shortlisted by a user in the database.24 hours
STYXKEY-short_progTopUniversity uses this cookie to retain the University Program ID shortlisted by a user in the database.24 hours
STYXKEY-openContentModalsTopUniversity uses this cookie to decide whether or not to display the Shortlist/Compare Summary in the bottom tray (GSACK tray) of the Matching tool24 hours
STYXKEY-openContentModals-windowTopUniversity uses this cookie to retain the Shortlist/Compare page URL on the Matching tool. The users selection or deselection of Profiles/Programs24 hours
STYXKEY_universitynameinTopUniversity uses this cookie to retain the University name which is searched by the user on our Global search, or Directory pages.24 hours
STYXKEY-prog_urlTopUniversity uses this cookie to retain the University program URL based on the 'Apply' Call to Action.24 hours
STYXKEY-gotourlTopUniversity uses this cookie to store the user's opt-ins or password settings. The option to change password or their existing opt-in, is recommended based on this cookie. We save no personal information as part of this.Session
STYXKEY-fragment_hashTopUniversity uses this cookie to retain the category names which a user edits on their site dashboard (MyAccount page).Session
STYXKEY_pmtv2_data_TopUniversity uses this cookie to retain the academic and study preferences set by the user on the Matching Tool.Session
STYXKEY__last_search_data_TopUniversity uses this cookie to retain the most recent study and academic preferences set by the user on the Matching Tool.Session
STYXKEY_edit_cmt_resultTopUniversity uses this cookie to retain the changes made by the user to the study and academic preferences in the Matching tool.Session
STYXKEY-atsPopF1TopUniversity uses this cookie to retain the University Profile/Programs shortlisted by the user24 hours
STYXKEY-CMTFBSign_InAttemptTagTopUniversity uses this cookie to tag the sign-in attempt on the Matching tool page via Facebook socials.N/A
STYXKEY-MainFBSign_InAttemptTagTopUniversity uses this cookie to tag the general sign-in attempt via Facebook socials.N/A
STYXKEY-CMTGoogleSign_InAttemptTagTopUniversity uses this cookie to tag the sign-in attempt on the Matching tool page via Google socials.N/A
STYXKEY-MainGoogleSign_InAttemptTagTopUniversity uses this cookie to tag the general sign-in attempt via Google socials.N/A
STYXKEY-v2drupalsigninTopUniversity uses this cookie to confirm the completion of authentication before the same is included in the datalayers employed in analytics.24 hours
STYXKEY-v2googlesignTopUniversity uses this cookie to confirm the completion of authentication before the same is included in the datalayers employed in analytics.24 hours
STYXKEY-v2facebooksignTopUniversity uses this cookie to confirm the completion of authentication before the same is included in the datalayers employed in analytics.24 hours
STYXKEY-lgdata_matchTopUniversity uses this cookie to retain the study level set by the user on the Matching Tool.Session
STYXKEY-step-two-submittedTopUniversity uses this cookie to indicate a fully registered user, who has also completed Step 2 of the registration process24 hours
STYXKEY_comparedschoolsTopUniversity uses this cookie to remember the Universities currently being compared by the active visitor.Session
STYXKEY-KnowmoreDirectLoggedinTopUniversity uses this cookie to understand if the user is an existing user or a new registration, after appropriate call-to-action 'Know More' on University Profile/Programs24 hours
STYXKEY-v2facebooksignupTopuniversity uses this cookie to recognize if a user attempts to signup via Facebook socials24 hours
STYXKEY-v2googlesignupTopuniversity uses this cookie to recognize if a user attempts to signup via Google socials24 hours
QS_REACT_FILTER_SAVETopuniversity uses this cookie to capture the academic and study preferences set by a visitor on the Matching tool.Session
STYXKEY-getInTouchDirectLoggedinTopuniversity uses this cookie to understand if a user signs-in directly after encountering the Get In Touch Call to action on a University Profile.24 hours
STYXKEY-show-step2TopUniversity uses this cookie to direct the user onto the Step2 of our registration process, via the appropriate Call-to-Actions in the Matching Tool.24 hours
Cloudflare
Cloudflare uses various cookies to maximize network resources, manage traffic, and protect our customers’ sites from malicious traffic.

To know more, visit: https://developers.cloudflare.com/fundamentals/reference/policies-compliances/cloudflare-cookies/		cf_clearanceCloudflare uses this Clearance Cookie to store the proof of challenge passed. It is used to no longer issue a challenge if present. It is required to reach an origin server30 Minutes
EU Cookie Compliancecookie-agreed-versionDrupal uses this cookie to maintain the current version of the EU GDPR cookie compliance module active on it's configuration.6 months
cookie-agreedDrupal uses this cookie to capture the cookie consent agreed, or disagreed by the user in the EU GDPR cookie compliance module.6 months
cookie-agreed-categoriesDrupal uses this cookie to manage the category of cookies that the user has consented to. The categories and additional details regarding the same can be seen on the cookie settings.6 months

Functionality cookies:

These allow us to recognise and count the number of visitors, see how you move around the site and when you return to our website. This enables us improve the way our website works and to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). More information about the individual cookies we use and the purposes for which we use them can be found below.

DomainCookie Purpose of CookieMax Age/Expiry
Google:
When users visits Topuniversity using any of the Google products including AdSense, Google Ads, Google Analytics, and a range of products within the Google Marketing Platform, cookies may be sent to their browser.

To know more, visit:
https://business.safety.google/adscookies/
https://policies.google.com/technologies/ads?hl=en-US		_ga OR _ga_{client_id}Google Analytics uses this cookie to distinguish unique visitors on the site2 Years
__Secure-1PSIDGoogle uses this cookie for targeting purposes to build a profile of the website visitor's interests in order to show relevant and personalised Google advertising.2 Years
SIDGoogle uses this cookie to store digitally signed and encrypted the records of a user’s Google Account ID and most recent sign-in time.1 Year
__Secure-3PAPISIDGoogle uses this cookie for targeting purposes to build a profile of the website visitor's interests in order to show relevant and personalised Google advertising.2 Years
SSIDGoogle uses this cookie to store digitally signed and encrypted the records of a user’s Google Account ID and most recent sign-in time.1 Year
__Secure-3PSIDCCGoogle uses this cookie for targeting purposes to build a profile of the website visitor's interests in order to show relevant and personalised Google advertising.2 Years
APISIDGoogle uses this cookie to display personalised advertisements on Google sites, based on recent searches and previous interactions.1 Year
__Secure-1PSIDCCGoogle uses this cookie for argeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising.2 Years
SIDCCGoogle uses this cookie to provide the identification of trusted web traffic.1 Year
__Secure-1PAPISIDGoogle uses this cookie for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising.2 Years
SAPISIDGoogle uses this cookie to display personalised advertisements on Google sites, based on recent searches and previous interactions.1 Year
APISIDGoogle uses this cookie to display personalised advertisements on Google sites, based on recent searches and previous interactions.1 Year
HSIDGoogle uses this cookie to store digitally signed and encrypted the records of a user’s Google Account ID and most recent sign-in time.1 Year
__Secure-3PSIDGoogle uses this cookie for targeting purposes to build a profile of the website visitor's interests in order to show relevant & personalised Google advertising.2 Years
ar_debugGoogle uses this cookie to store and track conversions. It is used for both source and trigger registrations to receive verbose debug reports on trigger registrations.2 minutes, extended every 30 seconds.
AECGoogle uses this cookie to ensure that the requests within a browsing session are made by the user, and not by other sites.6 Months
AB TastyABTasty Stores a unique visitor ID and details about tests and variations, enabling A/B testing, personalisation, and analytics.Up to 13 months
_BEAMER_DATE Records the date and time of a user’s visits, helping AB Tasty measure site usage patterns.12 months
_BEAMER_FIRST_VISIT Identifies the first time a user visits the site for analytics and personalisation purposes.12 months
_BEAMER_LAST_UPDATE Logs the last time data was updated for a visitor, used by AB Tasty to tailor content and measure engagement.12 months
_BEAMER_USER_ID Stores a unique user ID to recognise returning visitors, allowing AB Tasty to track user behaviour and personalise the experience.12 months
HotJar:
HotJar sets cookies to track usage analytics.

To know more, visit: https://help.hotjar.com/hc/en-us/articles/6952777582999-Cookies-Set-by-the-Hotjar-Tracking-Code		_hjAbsoluteSessionInProgressHotjar uses this cookie to detect the first pageview session of a user30 Minutes
_hjFirstSeenHotjar uses this cookie to Identify a new user’s first session30 Minutes
_hjIncludedInSessionSample_{site_id}Hotjar uses this cookie to determine if a user is included in the data sampling defined by the site's daily session limit.2 minutes, extended every 30 seconds.
_hjSession_{site_id}Hotjar uses this cookie to hold the visitor's session data.30 Minutes
_hjSessionUser_{site_id}Hotjar uses this cookie to ensure that the userID is persisted to the unique site ID. Data from subsequent visits to the same site are attributed to the same (unique) user ID1 Year
Omniconvert
Omniconvert enables cookies on a user's browser to track usage analysis, or to run custom experiments which enhances the user's experience

To know more, visit: https://www.omniconvert.com/help/kba/omniconvert-cookies/		mktz_abOmniconvert uses this cookie to bucket the visitor who fits our predefined conditions into an A/B Experiment, to enhance the user experience.1 Year
mktz_sessOmniconvert uses this cookie to tag the visitor who goes to a page on TopUniversity with the Omniconvert tracking code1 Year
_mktz_enabledOmniconvert uses this cookie to indicate the site pages that a visitor frequents on TopUniversity, carrying the Omniconvert tracking code1 Year
mktz_interactionOmniconvert uses this cookie to indicate the completion of a visitor's interaction with a lead overlay on Topuniversity, created to enhance user experience.1 Year
Parse.ly
Websites that have parse.ly plugins allow first party cookies to enable tracking sessions, and unique visitors.

To know more, visit: https://docs.parse.ly/cookies/		_parsely_session  
_parsely_visitorSites that bear the Parse.ly plugin uses this cookie to  uniquely identify a browser and count its sessions in JSON. Whenever a user visits another site that also uses Parse.ly, it is possible to recognize them and attribute their behavior as a single visitor.13 Months
Intercom

Intercom messenger allows first party cookies to track unique devices and browser sessions

To Know more, visit: https://www.intercom.com/help/en/articles/2361922-intercom-messenger-cookies		intercom-device-idIntercom sets this cookie as an identifier for each unique device that interacts with the Messenger9 Months
HubSpot:
HubSpot sets a number of tracking cookies when a visitor lands on your website to understand their behavior better. To know more, visit:
https://knowledge.hubspot.com/privacy-and-consent/what-cookies-does-hubspot-set-in-a-visitor-s-browser		__hs_initial_opt_inHubspot uses this cookie to store 'do not track' signals 
Cloudflare
Cloudflare uses various cookies to maximize network resources, manage traffic, and protect our customers’ sites from malicious traffic.

To know more, visit: https://developers.cloudflare.com/fundamentals/reference/policies-compliances/cloudflare-cookies/		__cf_bmCloudflare uses this cookie to read and filter requests from bots.30 Minutes
_cfuvidCloudflare uses this cookie to distinguish individual visitors who share the same IP address.session
TopUniversitySTYXKEY-globaluserUUIDTopUniversity uses this cookie to generate a globalUserID for our datalayers which are purposed in analytical tools. If the user is not logged-in, a random User ID is attributed to that user. Else, their actual user ID is attributed to them.24 hours
SSESS{id}Drupal places this cookie to provide a responsive website1 Month
AWSqssopermThis is a fixed supercookie, related to single-sign on. It provides an additional authentication method, and can remain impermanently on the user's browser. 1 Year
AWSALBCORSAmazon Web services uses this cookie to provide load balancing functionality.1 Week

 

Advertising cookies:

These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. More information about the individual cookies we use and the purposes for which we use them can be found below.

DomainCookie Purpose of CookieMax Age/Expiry
Meta

Meta uses cookies to track device and browser sessions of users who visit the site via Meta/Facebook socials

To Know More, visit:https://www.facebook.com/privacy/policies/cookies/?subpage=subpage-4.5		_fbpMeta uses this cookie on Topuniversity for visitors who have registered via Meta socials, to better target and optimise advertising3 Months
datrMeta uses this cookie on Topuniversity to provide fraud prevention2 Years
wdMeta uses this cookie on Topuniversity to read the dimensions of the visitor's screen resolution1 Week
frMeta uses this cookie on Topuniversity to deliver, measure and improve the relevancy of ads90 days
sbMeta uses this cookie to help identify a user's browser securely6 Months
lastExternalReferrerDetects how the user reached the website by registering their last URL-address.Persisent
lastExternalReferrerTimeDetects how the user reached the website by registering their last URL-address.Persisent
xMeta uses this cookie to record the device pixel ratio of a visitor's screen and whether or not the high-contrast mode is enabled.Session
Google
When users visits Topuniversity using any of the Google products including AdSense, Google Ads, Google Analytics, and a range of products within the Google Marketing Platform, cookies may be sent to their browser.

To know more, visit:
https://business.safety.google/adscookies/
https://policies.google.com/technologies/ads?hl=en-US		NIDGoogle Adsense uses this cookie to display Ads to signed-out users6 Months
Youtube

Youtube collects cookies when a user visits TopUniversity page with youtube plugins installed.

To know more, visit: https://cookiedatabase.org/service/youtube/		VISITOR_INFO1_LIVEYoutube uses this cookie to set a unique identifier that tracks video viewing6 Months
LAST_RESULT_ENTRY_KEYUsed to track user’s interaction with embedded content.Session
LogsDatabaseV2:V#||LogsRequestsStore Persisent
YSCYoutube uses this cookie to store and track informationSession
Tiktok

Tiktok collects cookies when a user visits a Topuniversity page with TikTok installed
To know more, visit: https://ads.tiktok.com/help/article/using-cookies-with-tiktok-pixel?lang=en

https://cookiedatabase.org/service/tiktok/		_tt_enable_cookieTikTok uses this cookie to track cookie consent and website activity13 Months
_ttpTiktok uses this cookie to measure and improve the performance of the site's advertising campaigns and to personalize the user's experience13 Months
Intercom

To know more, visit:https://www.intercom.com/help/en/articles/2361922-intercom-messenger-cookies		intercom-session-idIntercom sets this cookie as an identifier for each unique browser session that interacts with the Messenger1 Week
DemandBase

To Know More, visit: https://www.demandbase.com/cookie-policy/		tuuidDemandbase products uses this cookie for analytics and advertising services.10 Months
tuuid_luThis tracks the date when the TUUID was last updated.10 Months
Snap

To Know more, visit: https://snap.com/en-US/privacy/cookie-information		_sctrSnap.inc uses this cookie to determine whether a third party tag will be called in Snap Ads Pixel1 Year
_scidSnap.inc uses this cookie to help identify a visitor.1 Year
Microsoft Clarity Analytics

To Know More, visit: https://learn.microsoft.com/en-us/clarity/setup-and-installation/cookie-list		_clckMicrosoft analytics service uses this cookie to synchronize the MUID across Microsoft domains1 Year
StackAdapt

To know more, visit: https://www.stackadapt.com/cookie-policy		sa-user-id or sa-user-id-{id}StackAdapt uses this cookie to identify users and display relevant advertisements. It tracks user interactions with embedded ocntent and optimizes advertisements1 Year
Beeswax (bidr.io)
To Know more, visit: https://www.beeswax.com/cookies/		bitoIsSecureThe bitoIsSecure cookie is a browser ID cookie set by Bidr, a provider of Linked share Buttons and ad tags. It is used for advertising purposes and to identify unique visitors13 Months
bitoSets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement.13 Months
capig.stape.orgceeRegisters a unique ID that identifies the user's device during return visits. Used for conversion tracking and to measure the efficacy of online ads.3 Months
GiphygiphyPingbackIdUsed to track the visitor's usage of GIFs - This serves for analytical and marketing purposes.Session
_gidGoogle uses this cookie to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.1 day
_gatGoogle uses this cookie to send data to Google Analytics about the visitor's device and behavior. Tracks the visitor across devices and marketing channels.1 day
Admedo.comadm.sesh Session
adm.usrmeta Persisent
Doubleclick.netAPCTracks the conversion rate between the user and the advertisement banners on the website - This serves to optimise the relevance of the advertisements on the website.6 Months
bannerflow.comccRegisters data on visitors from multiple visits and on multiple websites. This information is used to measure the efficiency of advertisement on websites.1 Month
goodreads.comccsidTracks the individual sessions on the website, allowing the website to compile statistical data from multiple visits. This data can also be used to create leads for marketing purposes. 

To enrich our website content, sometimes we may embed video content from other social media websites such as YouTube or Facebook.   As a result, when you visit a page with content embedded, you may be presented with cookies from these websites.  QWS has no control or liability over these cookies set, so you should check the relevant third party's cookie policy for more information.

We also offer a “share page” widget on some of our web pages, where content can be shared easily on the following sites Facebook, Twitter, LinkedIn and Google+.  These sites may set a cookie when you are logged into their service.  QS has no control or liability over these cookies set, so you should check the relevant third party's cookie policy for more information.

QS will not use cookies to collect personally identifiable information about you. However, should you choose to disable, reject or block our cookies, some parts of our websites will not function fully, or in some cases, our website will not be accessible at all.

For more information on how to control your cookie settings and browser settings, or how to delete cookies on your hard drive, please visit www.allaboutcookies.org.

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© QS Quacquarelli Symonds Limited 1994 -2026.All rights reserved.

We use Necessary cookies to make our website work. We’d also like to set optional Functional cookies to gather anonymous site visitation data and Advertising cookies to help us understand which content our visitors value the most. By enabling these cookies, you can help us provide a better website for you. These will be set only if you accept.More information about the cookies we use can be found hereCookies Policy

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.
We may use a set of cookies to collect information, report site usage statistics and understand how visitors engage with the website. In addition to reporting site usage statistics, data collected may also be used to personalize your experience and remember your chat history. We may also use these data, together with some of the advertising cookies described, to help show more relevant ads across the web and to measure interactions with the ads we show.
We use cookies to make our ads more engaging and valuable to site visitors. Some common applications of cookies are to select advertising based on what’s relevant to a user; to improve reporting on ad campaign performance; and to avoid showing ads the user has already seen.
 
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