BBC Creative Future: the key points
The BBC is to embark on a major shift in programme strategy after director generalMark Thompson delivered his vision of the creative future of the corporation today with an address to the corporation's staff.
Programming and content initiatives arising from the Creative Future review include:
·Drama:create fewer titles with longer runs, find outlets for outstanding writers and promote the programmes audience like best such as EastEnders, Casualty and Holby City.
·Comedy:improve the programme supply across all platforms, pilot more shows, find new talent and build the big hits for BBC1.
· Create newteen brand content delivered via existing broadband, TV and radio services, including a new long-running drama and comedy, factual and music content. Aims to fill a perceived gap in BBC output aimed at 12- to 16-year-olds - broadly between programming currently offered by digital TV channels BBC3 and CBBC.
· Sharper age focus for theCBeebies and CBBC brands and integrate all children's content - including online and radio - under these brands.
· Shift resources intocontinuous news on TV, radio, broadband and mobile, making News 24 the centre of the TV offering, moving talent to the service and breaking stories.
· Improvesports and entertainment journalism and appoint a specialist sports editor.
· Create one single, cross-platformBBC music strategy and develop big events like this autumn's first BBC Electric Proms. More personalisation of music output, enabling people to create the equivalent of their own radio station.
· Takeentertainment seriously, learn from the world of video games and experiment with commissioning for new platforms.
· Newbroadband portals based around key content areas including sport, music, knowledge building, health and science.
· Commission morecross-platform content.
· Relaunching theBBC's website to include more personalisation, richer audiovisual and user-generated content
· Pilot an online knowledge building project,Eyewitness: History, enabling people to record and share their memories and experiences of any day over the last 100 years.
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