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Canadians prefer CFL over NFL

Canadians prefer CFL over NFL

DAN RALPH
Canadian Press

This article was published more than 19 years ago. Some information may no longer be current.

Hockey remains king in Canada, but a national survey shows professional football is the No. 2 sport among Canadians and the Canadian Football League is favoured by more people than the National Football League.

Reginald Bibby, a professor of sociology at the University of Lethbridge, conducted the survey, which was completed in November of 2005. It found that 30 per cent of Canadians follow the National Hockey League -- unchanged from 2000, but a drop from just less than 40 per cent in the 1990s. Interest in professional football was at 24 per cent, an increase of 4 per cent over the past five years.

Nineteen per cent of Canadians said they follow the CFL, compared with 13 per cent for the NFL. That's a surprising finding, considering the CFL has routinely found ways to shoot itself in the foot over the years while expanding television coverage has resulted in more NFL games being broadcast, thus making it easier for Canadian fans to tune in.

"I think we underestimate the extent which the CFL is imbedded in Canadian culture," Bibby said. "The thing that has really surprised me has been that one would simply expect the CFL to be overrun by the NFL.

"The fact that it has been able to hang in there I think goes back to having really underestimated the extent to which the CFL is much more than football. The interest was still there even when the league was floundering in the 1990s."

Increased interest in pro football has been due primarily to a significant jump in the number of CFL fans in Quebec -- from 4 per cent in 1990 when the city was minus a pro franchise -- to 17 per cent currently. While the relocation of the Baltimore Stallions to Montreal in 1996 has helped boost football interest in Quebec, the province has also experienced a real boon at the grassroots level, meaning more youngsters are playing the sport and developing a love for it.

Bibby doesn't expect football will ever overtake hockey as the sport of preference among Canadians. But he said another reason for its popularity nationwide is accessibility. Fans have a much easier time getting tickets to CFL games than they do for NHL contests.

"In cities like Calgary, the NHL games are sold out and it creates the sense that people are more interested than they ever were," Bibby said. "But the reality is unless you have a corporate ticket coming your way, you really can't afford to get to many games.

"The fact of the matter is hockey has become much more of an exclusive sport than we really thought, whereas the CFL is something people can readily access. Someone who has a couple of kids who wants to go to a Calgary or Edmonton [CFL]game out here has no problem doing that."

Bibby's survey also found interest in major-league baseball -- at just less than 30 per cent when the Toronto Blue Jays were winning World Series titles in the early 1990s -- has dropped to 13 per cent. Even figure skating, long a sport with a strong national following, has seen its fan base drop to 13 per cent from 20 per cent in 2000.

Canadian interest in the National Basketball Association is at 7 per cent nationally and 6 per cent in British Columbia., down from 12 per cent in 1995, when the Vancouver Grizzlies were in operation. In Ontario, where the Toronto Raptors are based, 10 per cent say they follow the NBA, unchanged from 2000.

The survey was conducted by mail, with 2,400 Canadians participating. The sample provided results that are accurate within about three percentage points of the population figures, 19 times in 20.

Bibby, an Edmonton native, has been monitoring Canadian social trends since the mid-1970s. He has written 10 books, with his most recent titledThe Boomer Factor: What Canada's Most Famous Generation is Leaving Behind, due to be released in the summer.

The decline in interest in the NHL has been most pronounced in Quebec and Western Canada, with Bibby suggesting that's a reflection of the departure of both the Quebec Nordiques and Winnipeg Jets. Interest remains very high in Calgary and Edmonton (about 40 per cent) as well as Vancouver, Toronto and Ottawa (more than 30 per cent each).

The survey provided a surprising revelation that the NHL's fan base in Montreal is the smallest, about 20 per cent, of the six Canadian-based NHL cities.

The decrease of interest in major-league baseball since 1990 has been pronounced in both Quebec (6 per cent, from 36 per cent) and Ontario (16 per cent, from 36 per cent). The loss of the Expos and relative mediocrity of the Blue Jays would seem to be obvious contributing factors, according to the survey.


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