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Wallace and Gromit's second npower ad set to air

Here is a look at the new npower advert featuring Wallace and Gromit, which has been created by Beattie McGuiness Bungay alongside animation house Aardman.

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By The Drum Team, Editorial

The Drum

July 20, 2009| 1 min read

This is the second in the series of npower campaigns to feature the pair as the company looks to promote energy efficiency.

The 30-second TV ad wk during the Home Show on Channel 4 on Thursday and sees the duo attempt to insulate their loft using sheep.

McCann Erickson is handling the PR for npower on the campaign.

Kevin Peake, marketing director for npower, said: "We're hoping their [Wallace & Gromit's] positive appraoch to energy efficiency will help people see how simple it is to make small changes and a big difference to their energy bills."

Below is a special video showing some of the behind the scenes production on the new ad.

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