Digital productdiscovery services
Stop guessing. Thanks to our research methods, your app has a real chance to win the market and users’ hearts!
Stop guessing. Thanks to our research methods, your app has a real chance to win the market and users’ hearts!
Product Discovery is a crucial process in app development that helps you toverify your assumptions, minimize money-wasting risk, and speed up your product launch.
It involves researching, analyzing, and understanding your target audience. Instead of making a first version of your app and then seeing what users think, product discovery lets you find out what they want before you even start building the app. This way, you canmake choices based on data.
Can you read the minds of your users? If not, you need product discovery.
Product Discovery is highly useful in the development of any application. If you are a founder who cares about the success of your product, you should not skip this phase.
Product Discovery typically starts at the beginning of the app development process, before the design and development stages. But not only then! Research should also be conducted during or after app development.
We can check how users perceive the successive iterations of your product. With this knowledge, you can improve and grow your app in the best way.
With Product Discovery, you no longer have to guess. You’ll learn:
Tell us all about your assumptions regarding your app and its users. Our UX Researchers will ask you who your target audience is, what problem your product solves, and what needs it addresses.
Our UX Researchers will create a customized Product Discovery plan for your app, choosing the best research methods available. We provide you with a detailed proposal and cost estimate.
While our experts conduct research, you have full transparency into the process. Edit surveys or interview scenarios, observe in-depth interviews, and more.
After each research phase, we provide a detailed report with data analysis and recommendations for development during a meeting. We'll make necessary adjustments if you have any feedback.
It's time to put your research findings into practice! Now we can smoothly move into the development phase, or if there is a need to explore your app further, we recommend a 3-day Product Design Workshop.
Desk research
Gathering and analyzing existing data and information from various sources (journals, websites, reports, etc.) about your competition, target audience, industry regulations, and more.
UX audit
Identifying areas for improvement in your product to make it more user-friendly and intuitive. A UX Audit can help identify and address any issues that may cause users to struggle with your app or prefer your competitor's solution.
Quantitative surveys
Collecting numerical data and measuring various aspects of user behavior and preferences on a large scale. We ask the right questions to your target audience, and you’ll quickly receive substantial feedback.
In-depth interviews
One-on-one conversations between a UX Researcher and a user. Through open-ended questions, we gather detailed, qualitative insights about your target audience. This provides a deeper understanding of users' needs.
Usability testing
Potential users interact with your app to assess its ease of use, functionality, and overall user experience. Tests can be conducted on concepts, wireframes, or designs! Ensure your product effectively assists users upon release.
Product Discovery helps define your app's goal and target audience, boosting the chances of meeting user needs
By investing in Product Discovery, you can create an app that resonates with your audience and generates a better ROI
Product Discovery enables you to make informed decisions, streamlining the development process
Identifying potential issues early in development process can minimize the risk of costly revisions/redesigns later on
By researching user needs and preferences, Product Discovery allows you to create a user-friendly, intuitive app
Product discovery provides market & competitor insights, enabling you to create a unique app standing out in a crowded marketplace
Understanding your users helps you create an app that keeps them coming back, resulting in increased retention rates and long-term success
Product discovery helps to validate your app idea, reducing the chances of launching a product that users don't like or need
We’re Droids On Roids, a team of digital product creators and consultants based in Poland, rocking the market since 2011.In early 2025,we joined forces withApadmi,a leading European digital product consultancy trusted by brands like Domino’s, Asda, and the NHS. Together, we’re blending diverse perspectives, deep industry expertise, and a shared passion for delivering outstanding applications.
With us, you can prepare a strategy, conduct market research, design a digital product, and then develop, scale, and maintain it – all under one roof, without the hassle of recruiting an internal team. What’s more, by choosing us, you gain access to over 14 years of expertise and adevelopment solution we’ve perfected over the years –TAP.
Digital product discovery is the initial phase in product development where teams identify and validate the needs, challenges, and opportunities of the target audience. This process ensures that the product concept aligns with user needs and business goals before moving into development.
In mobile app development, product discovery helps in understanding user expectations, market demands, and potential challenges. By conducting thorough research and validation during this phase, teams can reduce risks, avoid costly mistakes, and increase the chances of the app’s success in the competitive mobile market.
UX researchers focus on understanding user behaviors, needs, and motivations through various research methods. In the digital product discovery phase, they gather and analyze data to inform design decisions, ensuring the product provides a seamless and intuitive user experience.
The digital product discovery process typically includes:
This iterative process ensures that the product is both viable and valuable to its intended audience.
Digital product discovery companies provide a range of services, including:
These services aim to validate product ideas and set a solid foundation for successful development.
Mobile app market research is a crucial component of the product discovery process. It involves analyzing market trends, understanding competitor offerings, and identifying user needs specific to mobile platforms. This research informs the app’s features, design, and overall strategy, ensuring it meets market demands and stands out among competitors.
To conduct product discovery for a mobile app:
Collaborating with a digital product discovery service can provide expertise and streamline this process.
Engaging with digital product discovery services offers several benefits:
When selecting a digital product discovery company:
Choosing the right partner is crucial for laying a strong foundation for your product’s success.
In product development, digital discovery refers to the exploratory phase where teams research, validate, and define the product concept. This phase ensures that the digital product addresses real user needs, aligns with business goals, and is feasible to develop within the given constraints.
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All the best,
Business Developers at Droids On Roids
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