Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published inMedia Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by theDigital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

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Home Market Releases for November 8th, 2016

November 8th, 2016

It’s not a particularly deep week for new releases. A lot of releases on this week’s list were good, but not good enough to be a contender for Pick of the Week, likeDaredevil: The Complete First Season onBlu-ray. IreviewedFinding Dory this weekend, but I have already named it Pick of the Week. So the only real contender wasBubba Ho-Tep:Collector’s Edition.More...

Home Market Releases for November 1st, 2016

November 2nd, 2016

The Home Market Release Report is a day late this week for a trio of reasons. Firstly, theNovember Preview was also due the same day. Secondly, it was a very busy week. And finally, I’m suffering from a medical condition a lot of Canadians suffer from this time of year... acuteCoffee Crisp poisoning. I’m not saying I ate four dozen fun-sized Coffee Crisps in the past three days... I’m not saying that, because it was actually an even 50. Don’t judge me. ... Okay, judge me. Clearly mistakes were made. It is a busy week, but not very deep week.Star Trek Beyond is by far the biggest and best release of the week and thevarious home market releases are the pick of the week. There wasn’t a lot of competition for that title, butBad Moms is also worth picking up.More...

Weekend Wrap-Up: Breathe Blows Away the New Releases

September 7th, 2016

TheLabor Day long weekend wasn’t even close withDon’t Breathe earning more over three days than any other film earned over four. There were a couple of other major stories asSuicide Squad hit $300 million on Monday andBad Moms hit $100 million on Saturday. Given the production budgets of those two films, the latter has a lot more reasons to celebrate. As for the new releases, the studios will just be hoping no one remembers them in a few weeks.The Light Between Oceans missed the top five, whileMorgan missed the top ten. The overall box office fell 16% to $99 million over the three-day weekend and $127 million including Monday. This is 8.9% higher than the same weekendlast year. Year-to-date, 2016’s lead over 2015 grew to $500 million at $7.98 billion to $7.48 billion. That’s a lead of 6.7%. It would take a real collapse for 2016 to lose at this rate.More...

Weekend Wrap-Up: Don’t Breathe Made the Box Office Gasp with $26.41 million

August 29th, 2016

Don’t Breathe topped theweekend box office chart earning $26.41 million. This was double its nearest competitor,Suicide Squad, and more than three times the other new release,Mechanic: Resurrection. The overall box office fell 12% from last weekend to $117 million. This is 33% higher than this weekendlast year, which is really impressive for a year-over-year comparison. Year-to-date, 2016’s lead over 2015 has grown to $480 million or 6.5% at $7.81 billion to $7.33 billion.More...

Weekend Estimates: Don’t Breathe Launches with Impressive $26.1 Million

August 28th, 2016

Fall season begins in earnest this weekend with the low-budget suspense flickDon’t Breathe taking over at the top of the box office chart.Sony is predicting a $26.1 million debut for the film, which will be the best debut for a horror or suspense film sinceThe Purge: Election Year’s $31.5 million in July, and the best for a non-sequel sinceAnnabelle’s $37.1 million in October, 2014.Don’t Breathe has the advantage of really good reviews (currently running at84% positive on Rotten Tomatoes), although it will have a lot of competition over the next few weeks, with films aimed at a broadly similar audience coming out every week for the next three weeks (not to mention a truckload more arriving in October).More...

Friday Estimates: Don’t Breathe Inhales $10.02 million

August 27th, 2016

Don’t Breathe earned a stunning $10.02 million onFriday, which isn’t that much less than some people predicted it would earn over the entire weekend. Itsreviews are among the best of any wide release to come out this year. Its CinemaScore was a B+, which is better than most horror films manage. (Like I’ve said in the past, there are two schools of horror fans: gorehounds and those who demand high tension. It is nearly impossible to appeal to both groups, so these movies have a hard time doing well in this metric.) Horror films tend to have a low internal multiplier, but the film is still on pace for $23 million, which is ahead ofpredictions.More...

Weekend Predictions: Will the New Releases be a Breath of Fresh Air?

August 25th, 2016

It’s the last weekend of summer and a number of schools are already back, so the box office prospects are really low. That’s not to say there’s nothing to look forward to, asDon’t Breathe is earningstellar reviews. On the other hand,Mechanic: Resurrection still has no reviews. (There was another movie,Hands of Stone, that was expected to open wide, but that is no longer the case.) This weekendlast year,Straight Outta Compton completed its threepete with $13.13 million. The best new release wasWar Room, which only managed $11.35 million. This year, the two wide releases will topped the combined numbers of those two films, while the holdovers will push 2016 over 2015 in the year-over-year comparison.More...

Weekend Estimates: Newcomers Can’t Dislodge Suicide Squad

August 21st, 2016

Three even-matched debutants proved to be no match for the incumbents at the box office this weekend, withSuicide Squad taking a third straight victory at the box office with $20.71 million, according toWarner Bros.’ Sunday morning projection.Sausage Party stays in second with $15.3 million, and that leaves the new entrants in 3rd, 4th and 5th. This was a weekend where diversity isn’t the problem, but novelty is.More...

Friday Estimates: Suicide Squad Leads Slow Night with $6.03 million

August 20th, 2016

Suicide Squad led the way onFriday with $6.03 million. This is almost perfectly in line withpredictions and it should finish with just a little above $20 million over the weekend.More...

Weekend Predictions: Dog Days of Summer are Here

August 18th, 2016

Summer is over, at least as far as the box office is concerned. There are three films opening wide and another expanding wide-ish, but none of them are expected to crack $20 million over the weekend.War Dogs should come the closest, but even then, it is only aiming at the midteens.Kubo and the Two Strings is thebest of the new releases, but recent history isn’t kind tostop-motion animated films. The final wide release of the week isBen-Hur. This film cost nearly $100 million to make and it is expected to bomb spectacularly.Hell or High Water is expected to expand semi-wide, perhaps wide enough to score a spot in the top ten.Suicide Squad will likely win the box office race, but this has less to do with the film’s strength and more to do with the weak competition. Speaking of weak competition, this weekendlast year,Straight Outta Compton earned more than all three wide releases combined. 2016 won’t be able to match it at the top of the chart, but there’s much better depth this year than last year, so 2016 should win in the year-over-year comparison.More...

Theater Averages: Hell of a Good Time

August 16th, 2016

Hell or High Water led the way on the Theater Average Chart with an average of $19,417 in 32 theaters. The studio was hoping for only half of that, so this is a fantastic start. The biggest new release of the week,Sausage Party, was next with an average of $11,042, while the overall number one film,Suicide Squad, was right behind with $10,232.More...

Weekend Wrap-Up: Suicide Slumps to $43.54 million, Sausage Soars with $34.26 million

August 16th, 2016

The overallbox office was a little weaker than expected withSuicide Squad falling nearly as fast asBatman v Superman: Dawn of Justice did. On the other hand,Sausage Party opened better than expected earning a solid second place. Overall, the box office pulled in $172 million over the weekend, which is 25% smaller than last weekend. Compared to the same weekendlast year, the box office was 16% higher and that’s the most important number. Year-to-date, 2016 has pulled in $7.43 billion, putting it 5.3% ahead of last year’s pace. The box office just needs to maintain its $380 million lead throughout the rest of the summer to be considered a success.More...

Weekend Estimates: Pete’s Dragon and Suicide Squad Soft, Sausage Party Firm

August 14th, 2016

A precipitous drop from last weekend won’t be enough to knockSuicide Squad off its perch at the top of the box office chart, according to studio estimates released on Friday. But a 67% fall is steep, even by modern standards. On the bright side, it is less thanBatman v Superman’s 69% decline in its second weekend earlier this year, at least according to the estimates. A weak Sunday would put the two films basically neck-and-neck on that front, and it looks increasingly likely thatSuicide Squad will end with less than $300 million domestically.More...

Friday Estimates: Sausage Squad

August 13th, 2016

Sausage Party actually earned first place onFriday with $13.5 million, putting it just ahead ofSuicide Squad. That lead won’t last, as new releases almost never has an internal multiplier as big as holdovers do. The film does haveexcellent reviews, but only earned a B CinemaScore. This could mean critics liked the film more than its target audience and it will have short legs. Or it could mean it is a more niche market release and it will be a cult classic in a few years. Regardless, a $33 million opening is in the works, which is excellent for a film that cost $19 million to make.More...

Thursday Night Previews: Sausages get the Drop on the Dragon

August 12th, 2016

Sausage Party got off to a fast start with $3.25 million in previews. By comparison,Bad Moms earned $2 million during its previews two weeks ago, on its way to a $23.82 million opening weekend. If the two films had the same legs for their opening weekends, then we would be looking at a $38 million debut.Sausage Party does havebetter reviews thatBad Momsearned, butBad Moms is aimed at a female demographic and generally speaking, women are less likely to rush out to see a movie during previews. So I think it is wise to be a little more cautious, but an opening weekend of over $30 million is still reason to celebrate.More...

Weekend Predictions: Party Time

August 11th, 2016

Before we talk about the weekend predictions... If you can read this, it means my transfer worked well enough and I can do work from my parents house while pet-sitting. I will be at my parents place for three weeks looking after their dog and cat. I was at their house for less than 30 minutes before stepping into a puddle of dog drool. It is going to be a very long three weeks. ... As for the releases for the week, they are all amazing. The film earning the weakest reviews at the moment isSausage Party, which is earning82% positive reviews. 82% positive is the weakest of the three wide releases. That's amazing. On the other hand, it won't be the biggest release of the week.Pete’s Dragon has a better than 50/50 chance at reaching $100 million in total; however, as a family film, it will start relatively slow, but have good legs. Finally, there’sFlorence Foster Jenkins, which is an early Oscar contender. It is not opening in a lot of theaters, so it is going to need great word-of-mouth to thrive. None of these new releases will matchlast year’s number one film,Straight Outta Compton, so it will be up toSuicide Squad to keep 2016 on the winning track. I think it will collapse by more than 60%, but 2016 has a lot better depth than 2015 and it will come out on top.More...

Contest: For Pete’s Sake

August 5th, 2016

Next week is likely going to be the last weekend of summer, asPete’s Dragon is the last film coming out this summer with a realistic shot at $100 million at the box office. The other two releases,Florence Foster Jenkins andSausage Party, are pure counter-programming. If they make $100 million combined, then at least one of them will be seen as a success.Pete’s Dragon might not earn first place over the weekend, but it is the only real choice for the target film in this week's Box Office Prediction contest. In order to win, one must simply predict the opening weekend box office number forPete’s Dragon.

Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday),without going over, will win a Frankenprize consisting of a full-season TV on DVD release, two previously reviewed movies, or three single-disc kids DVDs. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday),without going under, will also win a Frankenprize, as described above. Finally, we will be choosing an entrant from the group of people who haven't won, or haven't won recently, and they will win the third Frankenprize, as described above.

Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay!More...

2016 Preview: August

August 1st, 2016

July did reasonably well, thanks mostly toThe Secret Life of Pets, which will top $300 million shortly and could earn double its nearest competitor when all is said and done. That said, there were also a quartet of $100 million hits as well, so the month had good depth as well. August isn’t as lucky. There is one film that is expected to earn $100 million during its opening weekend,Suicide Squad, and one more that is expected to reach $100 million in total,Pete’s Dragon. There could be a surprise hit among the rest of the releases, (my long shot with a shot isSausage Party) but for the most part, the rest of the wide releases would be happy with just $50 million at the box office. LastAugust was a disaster andStraight Outta Compton was the only hit of the month. UnlessSuicide Squad bombs compared to expectations, 2016 will come out ahead in the year-over-year comparison.More...