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The Numbers - Where Data and Movies Meet

Paranormal Activity (2009)

Paranormal Activity poster
Theatrical Performance
Domestic Box Office$107,918,810Details
International Box Office$86,264,224Details
Worldwide Box Office$194,183,034
Home Market Performance
Est. Domestic DVD Sales$17,766,348Details
Est. Domestic Blu-ray Sales$4,370,112Details
Total Est. Domestic Video Sales$22,136,460
OpusData ID: 111900100111900100
Further financial details...

Metrics

Opening Weekend:$77,873 (0.1% of total gross)
Legs:5.11 (domestic box office/biggest weekend)
Domestic Share:55.6% (domestic box office/worldwide)
Production Budget:$450,000 (worldwide box office is 431.5 times production budget)
Theater counts:12 opening theaters/2,712 max. theaters, 5.3 weeks average run per theater
Infl. Adj. Dom. BO$162,736,785

Latest Ranking on Cumulative Box Office Lists


Movie Details

Domestic Releases:September 25th, 2009 (Limited) byParamount Pictures
International Releases:December 3rd, 2009 (Wide) (Australia)
Video Release:December 29th, 2009 byParamount Home Video
MPAA Rating:R for language.
Running Time:96 minutes
Franchise:Paranormal Activity
Comparisons:Create your own comparison chart…
Keywords:Found Footage,Exorcism,Guerilla Filmmaking,Supernatural Horror
Source:Original Screenplay
Genre:Horror
Production Method:Live Action
Creative Type:Fantasy
Production/Financing Companies:Blumhouse,Solana Films
Production Countries:United States
Languages:English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Veterans Day (All Movies, 3-Day, Inflation Adjusted)275$6,313,119Nov 13, 200952
Biggest 8th Friday53$1,498,580Nov 13, 200950
Biggest 7th Wednesday45$820,700Nov 11, 200948
Biggest 7th Tuesday91$745,720Nov 10, 200947
Biggest 7th Sunday99$1,730,757Nov 8, 200945
Biggest Domestic 7th Weekend56$8,278,605Nov 6, 200945
Biggest 7th Saturday38$3,684,031Nov 7, 200944
Biggest 7th Friday26$2,863,817Nov 6, 200943
Biggest 6th Thursday76$982,296Nov 5, 200942
Biggest 6th Wednesday98$903,305Nov 4, 200941
Biggest 6th Tuesday91$1,130,405Nov 3, 200940
Biggest 6th Monday92$1,186,492Nov 2, 200939
Biggest 6th Sunday25$3,806,987Nov 1, 200938
Biggest Domestic 6th Weekend14$16,387,327Oct 30, 200938
Halloween (All Movies, 3-Day)28$16,387,327Oct 30, 200938
Halloween (All Movies, 3-Day, Inflation Adjusted)31$25,586,081Oct 30, 200938
Biggest 6th Saturday14$6,576,554Oct 31, 200937
Biggest 6th Friday8$6,003,786Oct 30, 200936
Biggest 5th Thursday45$1,634,823Oct 29, 200935
Biggest 5th Wednesday64$1,466,211Oct 28, 200934
Biggest 5th Tuesday68$1,705,132Oct 27, 200933
Biggest 5th Monday79$1,853,291Oct 26, 200932
Biggest 5th Sunday31$4,892,626Oct 25, 200931
Biggest Domestic 5th Weekend10$21,104,070Oct 23, 200931
Biggest Domestic October Weekend95$21,104,070Oct 23, 200931
Theater Average 5th Weekend86$10,850Oct 23, 200931
Biggest 5th Saturday12$8,638,987Oct 24, 200930
Biggest 5th Friday5$7,572,457Oct 23, 200929
Biggest 4th Thursday69$1,911,768Oct 22, 200928
Biggest 4th Sunday92$5,103,854Oct 18, 200924
Biggest Domestic 4th Weekend68$19,617,650Oct 16, 200924
Theater Average 4th Weekend21$25,711Oct 16, 200924
Biggest 4th Saturday75$7,744,963Oct 17, 200923
Biggest 4th Friday34$6,768,833Oct 16, 200922
Columbus Day (All Movies, 3-Day)119$7,900,695Oct 9, 200917
Columbus Day (All Movies, 3-Day, Inflation Adjusted)158$12,335,618Oct 9, 200917
Columbus Day (All Movies, 4-Day, Fri-Mon)103$9,217,720Oct 9, 200917
Columbus Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted)106$14,391,930Oct 9, 200917
Theater Average 3rd Weekend5$49,379Oct 9, 200917
Top 2009 Theater Average13$49,379Oct 9, 200917

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Sep 25, 200948$77,873 12$6,489  $77,8731
Oct 2, 200920$532,242+583%33$16,129  $776,7632
Oct 9, 20094$7,900,695+1,384%160$49,379  $9,113,9363
Oct 16, 20093$19,617,650+148%763$25,711  $33,171,7434
Oct 23, 20091$21,104,070+8%1,945$10,850  $61,580,5885
Oct 30, 20092$16,387,327-22%2,404$6,817  $84,627,3726
Nov 6, 20095$8,278,605-49%2,558$3,236  $97,108,4757
Nov 13, 20098$4,043,417-51%2,712$1,491  $103,690,1848
Nov 20, 200913$1,401,112-65%1,902$737  $106,082,9229
Nov 27, 200921$486,190-65%725$671  $107,113,21210
Dec 4, 200929$122,055-75%308$396  $107,377,20611
Dec 11, 200937$61,704-49%182$339  $107,484,80112
Dec 18, 200928$88,715+44%237$374  $107,603,10013
Dec 25, 200935$71,724-19%158$454  $107,736,98114
Jan 1, 201041$61,751-14%145$426  $107,854,59615
Jan 8, 201049$27,023-56%103$262  $107,901,73616
Jan 15, 201059$5,524-80%52$106  $107,916,65917

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Sep 25, 2009-$36,146  12$3,012  $36,1461
Sep 26, 2009-$34,492-5% 12$2,874  $70,6382
Sep 27, 2009-$7,235-79% 12$603  $77,8733
Sep 28, 2009-$5,562-23% 12$464  $83,4354
Sep 29, 2009-$6,020+8% 12$502  $89,4555
Sep 30, 2009-$6,828+13% 12$569  $96,2836
Oct 1, 200912$148,238+2,071% 33$4,492  $244,5217
Oct 2, 2009-$203,493+37%+463%33$6,166  $448,0148
Oct 3, 2009-$233,308+15%+576%33$7,070  $681,3229
Oct 4, 2009-$95,441-59%+1,219%33$2,892  $776,76310
Oct 5, 2009-$73,994-22%+1,230%33$2,242  $850,75711
Oct 6, 2009-$82,323+11%+1,267%33$2,495  $933,08012
Oct 7, 2009-$100,548+22%+1,373%33$3,047  $1,033,62813
Oct 8, 200912$179,613+79%+21%33$5,443  $1,213,24114
Oct 9, 20094$2,659,296+1,381%+1,207%160$16,621  $3,872,53715
Oct 10, 20095$2,855,733+7%+1,124%160$17,848  $6,728,27016
Oct 11, 20095$2,385,666-16%+2,400%160$14,910  $9,113,93617
Oct 12, 20094$1,317,025-45%+1,680%160$8,231  $10,430,96118
Oct 13, 20093$1,071,196-19%+1,201%160$6,695  $11,502,15719
Oct 14, 20093$990,790-8%+885%160$6,192  $12,492,94720
Oct 15, 20093$1,061,146+7%+491%160$6,632  $13,554,09321
Oct 16, 20093$6,768,833+538%+155%763$8,871  $20,322,92622
Oct 17, 20093$7,744,963+14%+171%763$10,151  $28,067,88923
Oct 18, 20092$5,103,854-34%+114%763$6,689  $33,171,74324
Oct 19, 20092$1,967,921-61%+49%763$2,579  $35,139,66425
Oct 20, 20092$1,785,846-9%+67%763$2,341  $36,925,51026
Oct 21, 20091$1,639,240-8%+65%763$2,148  $38,564,75027
Oct 22, 20091$1,911,768+17%+80%763$2,506  $40,476,51828
Oct 23, 20091$7,572,457+296%+12%1,945$3,893  $48,048,97529
Oct 24, 20091$8,638,987+14%+12%1,945$4,442  $56,687,96230
Oct 25, 20091$4,892,626-43%-4%1,945$2,515  $61,580,58831
Oct 26, 20091$1,853,291-62%-6%1,945$953  $63,433,87932
Oct 27, 20091$1,705,132-8%-5%1,945$877  $65,139,01133
Oct 28, 20092$1,466,211-14%-11%1,945$754  $66,605,22234
Oct 29, 20092$1,634,823+11%-14%1,945$841  $68,240,04535
Oct 30, 20092$6,003,786+267%-21%2,404$2,497  $74,243,83136
Oct 31, 20092$6,576,554+10%-24%2,404$2,736  $80,820,38537
Nov 1, 20092$3,806,987-42%-22%2,404$1,584  $84,627,37238
Nov 2, 20092$1,186,492-69%-36%2,404$494  $85,813,86439
Nov 3, 20092$1,130,405-5%-34%2,404$470  $86,944,26940
Nov 4, 20092$903,305-20%-38%2,404$376  $87,847,57441
Nov 5, 20092$982,296+9%-40%2,404$409  $88,829,87042
Nov 6, 20095$2,863,817+192%-52%2,558$1,120  $91,693,68743
Nov 7, 20095$3,684,031+29%-44%2,558$1,440  $95,377,71844
Nov 8, 20095$1,730,757-53%-55%2,558$677  $97,108,47545
Nov 9, 20095$520,252-70%-56%2,558$203  $97,628,72746
Nov 10, 20095$745,720+43%-34%2,558$292  $98,374,44747
Nov 11, 20098$820,700+10%-9%2,558$321  $99,195,14748
Nov 12, 20096$451,620-45%-54%2,558$177  $99,646,76749
Nov 13, 20097$1,498,580+232%-48%2,712$553  $101,145,34750
Nov 14, 20098$1,738,942+16%-53%2,712$641  $102,884,28951
Nov 15, 20098$805,895-54%-53%2,712$297  $103,690,18452
Nov 16, 20098$258,488-68%-50%2,712$95  $103,948,67253
Nov 17, 20099$271,853+5%-64%2,712$100  $104,220,52554
Nov 18, 20099$239,348-12%-71%2,712$88  $104,459,87355
Nov 19, 20099$221,937-7%-51%2,712$82  $104,681,81056
Nov 20, 200910$502,793+127%-66%1,902$264  $105,184,60357
Nov 21, 200913$601,331+20%-65%1,902$316  $105,785,93458
Nov 22, 200913$296,988-51%-63%1,902$156  $106,082,92259
Nov 23, 200912$141,506-52%-45%1,902$74  $106,224,42860
Nov 24, 200912$183,267+30%-33%1,902$96  $106,407,69561
Nov 25, 2009-$101,721-44%-58%725$140  $106,509,41662
Nov 26, 2009-$117,606+16%-47%725$162  $106,627,02263
Nov 27, 2009-$200,907+71%-60%725$277  $106,827,92964
Nov 28, 2009-$203,092+1%-66%725$280  $107,031,02165
Nov 29, 2009-$82,191-60%-72%725$113  $107,113,21266
Nov 30, 2009-$33,287-60%-76%725$46  $107,146,49967
Dec 1, 2009-$36,843+11%-80%725$51  $107,183,34268
Dec 2, 2009-$36,340-1%-64%725$50  $107,219,68269
Dec 3, 2009-$35,469-2%-70%725$49  $107,255,15170
Dec 4, 2009-$39,811+12%-80%308$129  $107,294,96271
Dec 5, 2009-$54,830+38%-73%308$178  $107,349,79272
Dec 6, 2009-$27,414-50%-67%308$89  $107,377,20673
Dec 7, 2009-$12,014-56%-64%308$39  $107,389,22074
Dec 8, 2009-$11,974n/c-67%308$39  $107,401,19475
Dec 9, 2009-$10,512-12%-71%308$34  $107,411,70676
Dec 10, 2009-$11,391+8%-68%308$37  $107,423,09777
Dec 11, 2009-$18,748+65%-53%182$103  $107,441,84578
Dec 12, 2009-$26,469+41%-52%182$145  $107,468,31479
Dec 13, 2009-$16,487-38%-40%182$91  $107,484,80180
Dec 14, 2009-$7,726-53%-36%182$42  $107,492,52781
Dec 15, 2009-$6,807-12%-43%182$37  $107,499,33482
Dec 16, 2009-$7,721+13%-27%182$42  $107,507,05583
Dec 17, 2009-$7,330-5%-36%182$40  $107,514,38584
Dec 18, 2009-$24,208+230%+29%237$102  $107,538,59385
Dec 19, 2009-$33,596+39%+27%237$142  $107,572,18986
Dec 20, 2009-$30,911-8%+87%237$130  $107,603,10087
Dec 21, 2009-$18,749-39%+143%237$79  $107,621,84988
Dec 22, 2009-$19,125+2%+181%237$81  $107,640,97489
Dec 23, 2009-$18,122-5%+135%237$76  $107,659,09690
Dec 24, 2009-$6,161-66%-16%237$26  $107,665,25791
Dec 25, 2009-$17,866+190%-26%158$113  $107,683,12392
Dec 26, 2009-$29,078+63%-13%158$184  $107,712,20193
Dec 27, 2009-$24,780-15%-20%158$157  $107,736,98194
Dec 28, 2009-$16,502-33%-12%158$104  $107,753,48395
Dec 29, 2009-$14,983-9%-22%158$95  $107,768,46696
Dec 30, 2009-$15,863+6%-12%158$100  $107,784,32997
Dec 31, 2009-$8,516-46%+38%158$54  $107,792,84598
Jan 1, 2010-$24,351+186%+36%145$168  $107,817,19699
Jan 2, 2010-$24,773+2%-15%145$171  $107,841,969100
Jan 3, 2010-$12,627-49%-49%145$87  $107,854,596101
Jan 4, 2010-$5,871-54%-64%145$40  $107,860,467102
Jan 5, 2010-$5,294-10%-65%145$37  $107,865,761103
Jan 6, 2010-$4,738-11%-70%145$33  $107,870,499104
Jan 7, 2010-$4,214-11%-51%145$29  $107,874,713105
Jan 8, 2010-$7,568+80%-69%103$73  $107,882,281106
Jan 9, 2010-$12,437+64%-50%103$121  $107,894,718107
Jan 10, 2010-$7,018-44%-44%103$68  $107,901,736108
Jan 11, 2010-$2,225-68%-62%103$22  $107,903,961109
Jan 12, 2010-$2,240+1%-58%103$22  $107,906,201110
Jan 13, 2010-$2,460+10%-48%103$24  $107,908,661111
Jan 14, 2010-$2,474+1%-41%103$24  $107,911,135112
Jan 15, 2010-$1,729-30%-77%52$33  $107,912,864113
Jan 16, 2010-$2,326+35%-81%52$45  $107,915,190114
Jan 17, 2010-$1,469-37%-79%52$28  $107,916,659115
Jan 18, 201061$624-58%-72%52$12  $107,917,283116
Jan 19, 2010-$530-15%-76%52$10  $107,917,813117
Jan 20, 2010-$434-18%-82%52$8  $107,918,247118
Jan 21, 2010-$563+30%-77%52$11  $107,918,810119

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Sep 25, 200938$244,521 12$20,377  $244,5211
Oct 2, 200919$968,720+296%33$29,355  $1,213,2412
Oct 9, 20094$12,340,852+1,174%160$77,130  $13,554,0933
Oct 16, 20093$26,922,425+118%763$35,285  $40,476,5184
Oct 23, 20091$27,763,527+3%1,945$14,274  $68,240,0455
Oct 30, 20092$20,589,825-26%2,404$8,565  $88,829,8706
Nov 6, 20095$10,816,897-47%2,558$4,229  $99,646,7677
Nov 13, 20098$5,035,043-53%2,712$1,857  $104,681,8108
Nov 20, 200916$1,945,212-61%1,902$1,023  $106,627,0229
Nov 27, 200921$628,129-68%725$866  $107,255,15110
Dec 4, 200929$167,946-73%308$545  $107,423,09711
Dec 11, 200935$91,288-46%182$502  $107,514,38512
Dec 18, 200934$150,872+65%237$637  $107,665,25713
Dec 25, 200937$127,588-15%158$808  $107,792,84514
Jan 1, 201043$81,868-36%145$565  $107,874,71315
Jan 8, 201048$36,422-56%103$354  $107,911,13516
Jan 15, 201060$7,675-79%52$148  $107,918,81017

Box Office Summary Per Territory

TerritoryRelease
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Australia12/3/2009$2,479,8832652651,320$7,623,6963/27/2017
 
Rest of World$78,640,528
 
International Total$86,264,2243/27/2017

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 3, 20102374,560 374,560$6,254,178$6,254,1781
Jan 10, 20104193,088-48%567,648$3,144,052$9,398,2302
Jan 17, 20101475,902-61%643,550$1,236,785$10,635,0153
Jan 24, 20101848,548-36%692,098$789,332$11,424,3474
Jan 31, 20102329,064-40%721,162$471,918$11,896,2655
Feb 7, 20102631,281+8%752,443$511,526$12,407,7916
Oct 31, 20101939,743 959,186$385,507$15,100,31544

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 3, 20103106,005 106,005$2,684,036$2,684,0361
Jan 10, 20101422,610-79%128,615$565,031$3,249,0672
Oct 31, 2010188,773 173,946$112,124$4,010,35244

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published inMedia Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by theDigital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenueare available through our research services at a cost. For more information, please contact us atresearch@the-numbers.com.

Leading Cast

Micah Sloat  Micah
Katie Featherston  Katie

Supporting Cast

Mark Fredrichs  Psychic
Amber Armstrong  Amber
Tim Piper  
Randy McDowell  

For a description of the different acting role types we use to categorize acting perfomances, see ourGlossary.

Production and Technical Credits

Oren Peli  Director
Oren Peli  Screenwriter
Oren Peli  Producer
Amir Sbeda  Producer
Oren Peli  Editor
Oren Peli  Cinematographer
Toni Taylor  Producer

International Details: Princess Still Treated Like Royalty Overseas

February 21st, 2010

As expected,The Princess and the Frog reached $100 million internationally just before the weekend started, ultimately overtaking its domestic total. It had no major market openings over the past weekend, but it managed to rise to first place in France with $4.09 million on 697 screens for a total of $17.31 million after three. It also remained solid in the U.K., adding $2.36 million on 501 screens for a total of $6.58 million. Overall, it pulled in $11.29 million on 3349 screens in 34 markets for a total of $111.94 million internationally and $213.69 million worldwide.More...

International Details: Squeakquel Squeezed out of the Top Five

February 14th, 2010

For the first time during its international run,Alvin and the Chipmunks 2: The Squeakquel missed the top five and placed sixth with $7.10 million on 3,699 screens in 42 markets for a total of $200.87 million internationally and $413.03 million worldwide. With no major market openings left, the film will likely fall further down the chart over the coming weeks, but it has already made a huge profit, so Fox will be more than happy.More...

DVD Sales: Sunny Days on the Home Market

February 5th, 2010

Cloudy With a Chance of Meatballs led allnew releases to grab top spot on the DVDsales chart for the week ending January 10 with 1.10 million units and $19.90 million in consumer spending at retail.More...

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January 31st, 2010

None of thenew releases were able to take top spot on theDVD sales chart for January 3, leavingThe Hangover in first place for the third week in a row. It added 692,000 units and $12.43 million to take its running tallies to 6.63 million units and $125.40 million.More...

International Details: Up in the Charts

January 24th, 2010

Up in the Air started its international run in sixth place with $5.83 million on 936 screens in 9 markets. This includes a fifth place debut in the U.K. where it earned $2.13 million on 325 screens while it also managed fifth in Australia with $1.61 million on just 173 screens. While it is hard for films to open in limited release domestically and expand wide, it is usually a lot harder for these films to thrive internationally. After all, many international markets are simply too small to have a thriving limited release marketplace. It will be interesting to see if this film will be able to take its performance during Awards Season and turn it into a successful international run despite this.More...

International Details - More International Flavor

January 17th, 2010

More than half the films on this week's International Details column were international films, starting with sixth placeIo, loro E Lara. That film placed first inItaly with $7.56 million on 608 screens over the weekend, giving it $12.91 million in total.More...

International Details - Lightning Strikes on the International Chart

January 10th, 2010

Black Lightning opened in sixth place internationally with $8.42 million on 798 screens in 5 markets. Those markets include Russia, Ukraine, Estonia, Latvia and Lithuania. The latest fromTimur Bekmambetov debuted in second place in his native Russia behindAvatar with an estimated $8 million on 700 screens.More...

Featured DVD Review - Paranormal Activity

January 7th, 2010

It has been a long, long time since ahorror film opened in limited release and was able to expand truly wide. In fact, you have to go back a decade toThe Blair Witch Project to find a film that accomplished that feat. This is quite coincidental, asParanormal Activity shares a lot in common with that earlier film, including its ultra-low budget, and even the setup of being "found footage" /faux-reality. It would be obvious in this review to continue the comparison between the two movies, especially since they earnedverysimilar reviews. However, I never saw the earlier film, so it is with fresh eyes that I go into this one.More...

Contest - Getting Back To Normal

January 1st, 2010

After a one week absence caused by the total lack of activity at the box office, the box office prediction contest is back. The target film this week isDaybreakers, which could be the first big hit of the year. Or it could be crushed by three holdovers. Regardless, in order to win, one must simply predict the opening weekend box office number forDaybreakers. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday),without going over, will win aParanormal Activity prize pack, which includes a backpack, ouija board kit, and more. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay!More...

DVD and Blu-ray Releases for December 29th, 2009

December 28th, 2009

The Tuesday after Christmas might seem a strange week to release a DVD or Blu-ray because it's too late to be a Christmas gift. On the other hand, it's perfect for Boxing Week sales. Overall we have a very short list this week, but there are still a few releases of note, including9, which is bit expensive onBlu-ray, but still Pick of the Week material. Meanwhile,Paranormal Activity is also a Pick of the Week contender, but the screener is late, so I can't say for sure. I blame the Christmas shipping rush for the delay in getting here.
More...

International Details - Revenge Remains Popular

December 20th, 2009

Arthur And The Revenge Of Maltazard fell out of the top five, but still did relatively well, earning $8.14 million on 2,198 screens in 19 markets for an early total of $23.58 million. In its nativeFrance it added $6.27 million on 925 screens over the weekend for a total of $17.57 million after two. This is not that much weaker than theoriginal, which at this point had made just over $20 million in France.More...

International Top Five - Moon Rises and Other Milestones

December 9th, 2009

A trio of films hit major milestones at the international box office this weekend, starting withThe Twilight Saga - New Moon. That film remained in first place with $41.83 million on 8,144 screens in 61 markets for a total of $320.04 million internationally and $575.40 millionworldwide. This week, it opened in South Korea with $4.07 million on 622 screens over the weekend and $5.68 million in total. This is not a lot for the market compared to other Hollywood blockbusters, but it is almost as much as theoriginal made during its entire run and it will surpass the earlier film by next week. Meanwhile in Germany, the film did just that with $5.76 million on 703 screens over the weekend and $25.39 million after two, which is significantly more than the $22.65 million the original made there. At this pace,New Moon will have little trouble earning more internationally thanTwilight made worldwide, while it will crack $600 million worldwide by the weekend.More...

International Top Five - New Moon Ages Well

December 2nd, 2009

The Twilight Saga - New Moon remained in the top spot on the international chart with $82.38 million on 8,292 screens in 52 markets for a total of $251.33 million internationally and $482.28 millionworldwide. This includes a number of new markets for the film, but most were of the smaller variety. It did place first in Germany with $16.95 million on 703 screens, but that includes previews. On the other hand, it bombed in Japan, opening in fifth place with just $792,000 on 197 screens and was even worse in South Korea, debuting in eighth place with $129,000 on 47 screens over the weekend and $166,000 in total. As far as holdovers go, the film was surprisingly consistent at roughly 60% down in most major markets. This includes the U.K. where it was down 63% to $7.11 million on 504 screens; however, it still managed first place in that market, while it now has $33.57 million after just two weeks of release compared to the lifetime total of $16.31 million for itspredecessor. It is important to note thatTwilight was surprisingly weak in the U.K. compared to its box office performance in most major markets. That said,New Moon has topped the lifetime total of the earlier film in every single major market it opened in last weekend, which is an amazing feat. It has yet to open in only a few other markets, but unless the film cost a lot more to make than has been reported, it has already shown a sizeable profit.More...

Awards Season - Precious and Station Lead Independent Spirit Awards

December 2nd, 2009

As always, theIndependent Spirit Awards represent the unofficial start of Awards Season with the announcement of their nominations. This yearThe Last Station andPrecious topped the list of nominees with five each. For the former, it should help build buzz for its 2010 release. For the latter, it is the first step towards possible Awards Season glory and further enhances its already lofty box office potential.More...

International Details - 51 Goes Planetwide

November 29th, 2009

Planet 51 started its international run in a limited fashion, but was only a little better than its domestic opening. Its biggest market was Russia, where it placed fourth with $1.49 million on 344 screens, which is on par with its opening here, perhaps a little bit stronger. The film also placed fourth in Italy with $1.16 million on 255 screens, which is again on par with the US, but perhaps a little weaker. Overall, it landed in sixth place with $3.22 million on 894 screens in 6 markets during its opening weekend, but should improve this weekend when it opens in Spain, Mexico, and Brazil.More...

Millions Love the End of the World

November 16th, 2009

Great news at the box office, as the number one film topped expectations by a significant margin.In fact, the top three films all did much better than expected. On the down side, the rest of the films we talked about on Thursday struggled and this hurt the overall box office. The total take was up 16.9% from last weekend at $140 million, but this was 5.8% lower than the same weekendlast year. Year to date, 2009 has pulled in $8.91 billion, which is 7.0% higher than last year's pace, and by this time next week 2009 will be only the seventh year to cross $9 billion in total ticket sales.More...

Carol Gets a Chilly Reception at the Box Office

November 10th, 2009

It was a mixed weekend at the box office as the overall ticket sales reached $120 million. This was 32% higher than last weekend; however, Halloween had a lot to do with that. More importantly, it was 16% lower than the same weekendlast year. Even so, 2009 remains solidly ahead of 2008 by a 7.3% margin. In fact, its total of $8.72 billion is not only well ahead of last year's pace of $8.13 billion, it is almost as much as 2005 in total, and is already the eighth best yearly total ever.More...

Will Carol Hit a High Note at the Box Office?

November 5th, 2009

The holiday season unofficial starts this weekend with the firstChristmas release of the year.Disney's A Christmas Carol is clearly the favorite to top the chart, but it is the only big release coming out this week, and it is unlikely to matchlast year's winner,Madagascar 2. This means 2009 will have a tough time keeping up with last year's pace.More...

Experiencing It

November 2nd, 2009

It was a tough weekend at the box office, then again, that's always the case when Halloween lands on a weekend. Halloween in one of the worst days at the box office; it's almost as bad as Christmas Eve. And at least with Christmas Eve, you have Christmas Day to look forward to. The overall box office was down 21.8% from last weekend to just $91 million; however, that was 3.5% higher than the same weekendlast year. Year-to-date, 2009 remains well head of 2008 at $8.56 billion to $7.95 billion.More...

Weekend Estimates: Jackson Finale Disappoints in US, Hits Big Internationally

November 1st, 2009

Michael Jackson's This Is It topped the box office chart in the United States this weekend, but with a relatively disappointing $21.3 million Friday to Sunday, according to Sony's estimates.While that's good for a concert/documentary film, it's some way behind the $31.1 million opening three-day weekend of theHannah Montana/Miley Cyrus concert released in 2008.In fact,This Is It's five day total of $32.5 million only just beats out the Disney concert pic.More...

Will It Have a Good Start?

October 29th, 2009

This Is It got off to a record-breaking start, kind of, while the rest of the top five will be filled with holdovers over Halloween weekend. This weekendlast year Halloween was on a Friday, while this year it is on Saturday, neither of which help the box office one bit. But it won't take too much for the number one film this year to top thenumber one film from last year, and the rest of the box office should follow suit.More...

Deal with the Devil on the Per Theater Chart

October 27th, 2009

Antichrist was the only new release to reach the $10,000 club over the weekend earning a strong average of $11,900 in six theaters.An Education was just $49 behind at $11,851, which is about 5 or 6 tickets per theater. Finally,Paranormal Activity was able to reach first place on the overall chart while maintaining an average $10,850 in nearly 2000 theaters.More...

Saw Still Seen But Paranormal More Active

October 27th, 2009

We had three wide releases this weekend, and not one of them matched expectations. Additionally, last week's number one film fell dramatically at the box office. This led to an equally dramatic decline at the box office with overall ticket sales at just $116 million. This is 16% lower than last weekend, but more importantly 13% lower than the same weekendlast year. Year-to-date, 2009 still has a 7.6% lead over 2008 at $8.43 billion to $7.84 billion, which is a lead that might be insurmountable at this point.More...

Weekend Estimates: Paranormal Activity Knocks Saw from its Throne

October 25th, 2009

Over the past six years, theSaw Franchise has dominated the horror box office over Halloween, scoring four consecutive $30 million-plus openings.The last four episodes were also the top-grossing films forLionsgate each year, helping the studio earn a solid 3% market share, after years picking up less than 1% of the total US box office.This weekend, however, the franchise took a body blow, thanks to a terrific guerrilla marketing campaign fromParamount that tookParanormal Activity to an estimated $22 million weekend in 1,945 theaters, and pushedSaw VI into second place with a disappointing $14.8 million (the worst opening weekend for the franchise).More...

Horror Likely to Be Seen the Most

October 22nd, 2009

It's the weekend before Halloween and among the three wide releases, there are two with ahorror feel to them. (One is straight up horror while the other featuresVampires.) Among the holdovers that should land in the top ten, there are three morehorror orhorror-like films, so there's a lot of competition for a rather narrow target audience. In comparison,last year there was only one such movie, and it didn't even come in first place. The level of competition will likely prevent the number one film this weekend from topping last year's number one film,High School Musical 3, but overall the box office should be a bit stronger this year.More...

Things are Not Normal on the Per Theater Chart

October 20th, 2009

Paranormal Activity remained on top of the per theater chart with an average of $25,711. The film finally saw its per theater average drop this past weekend, but it should still have no trouble expanding. Second place went toThe Maid, which earned $17,036 in one theater.An Education remained in the $10,000 club with an average of $12,882, whileA Serious Man took in more than $800,000 in 82 theaters for an average of $10,275.More...

Wild Ones Overrun Box Office

October 19th, 2009

It was an excellent weekend at the box office even though the number one film didn't live up to me admittedly bullish expectations. It came close enough to be considered a hit, while the other two new releases topped expectations by substantial margins. Overall, $138 million was spent on movie tickets over the weekend, which was 26% higher than last weekend and more importantly 38% higher than the same weekendlast year. So far this year, 2009 has earned $8.28 billion, which is 7.9% higher than 2008's pace.More...

Weekend Estimates: Wild Things Roar to $32.5 Million

October 18th, 2009

Where The Wild Things Are got off to a strong start over the weekend, according to studio estimates released on Sunday.TheSpike Jonze adaptation of the Maurice Sendak book earned a very healthy $30.47 million, according to Warner Bros. estimates, making it one of October's biggest openers (see full list).More...

How Wild Will the Box Office Be?

October 15th, 2009

There are a trio of three wide releases this week, including one opening in close to 4,000 theaters. This timelast year there were four wide releases, but none were sizable hits, which gives 2009 a great chance for expanding its lead over 2008 at the box office race.More...

Massive Activity on the Per Theater Chart

October 13th, 2009

No less than six films broke the $10,000 per theater average barrier over the weekend.Paranormal Activity topped the per theater chart with its record-breaking weekend, earning an average of $49,379 in 160 theaters.An Education was relatively close behind with an average of $39,754 in 4 theaters, which is a spectacular result at any time.A Serious Man remained strong with an average of $21,872, which is enough to suggest further significant expansion over the coming weeks. The number one film at the box office,Couples Retreat, was next with an average of $11,429.Yes Men Fix the World andBronson had nearly identical averages at $10,956 vs. $10,940.More...

Weekend Box Office Far From Normal

October 12th, 2009

There was only one new release coming out this weekend, but it topped expectations, and there was a surprise film in the top five, and both these events helped the market as a whole earn $110 million over the weekend. This was 2.9% higher than last weekend and 7.7% higher than the same weekendlast year. Year to date, 2009 has now brought in $8.10 billion so far, which is 7.5% higher than the same pace last year.More...

Weekend Estimates: Couples Retreat, Paranormal Activity Star

October 11th, 2009

The Columbus Day holiday weekend produced two big winners, according to studio estimates released on Sunday.At the top of the chart,Couples Retreat exceeded expectations with $35.3 million.A per theater average of nearly $12,000 for the poorly-reviewed comedy is a testament to Universal's marketing campaign and the box office power of its ensemble cast.A great marketing campaign from Paramount can also be attributed to the success of the weekend's other big success:Paranormal Activity, which jumped into the top 5 with an estimated $7.066 million in just 159 theaters.That's the smallest number of theaters for a movie to hit the top fiveever, beating the performance ofPlatoon, which hit 4th placethe weekend of January 16, 1987 playing in 174 theaters.More...

Serious Money on the Per Theater Chart

October 6th, 2009

A Serious Man showed the competition who was serious by earning first place on the per theater chart earning an average of $41,890 in six theaters.Paranormal Activity climbed into the $10,000 club with a sophomore average of $16,129 and now there's a push to get it into 1000 theaters nationwide.More Than a Game earned an average of more than $10,000, $13,067 to be precise, placing third in the process.Coco Before Chanel repeated in the $10,000 club with an average of $12,878, but it will need some strong word-of-mouth if it wants to stay they one more week.More...

Capitalism is a Moneymaker on the Per Theater Chart

September 29th, 2009

Capitalism - A Love Story lead the way on the per theater chart with an average of $57,991 in four theaters over the weekend, while it made nearly $300,000 in just five days.Coco Before Chanel was well back, but it still made an impressive average of $35,427 in five theaters. For both films, this is a good portent for its potential to expand.Brief Interviews with Hideous Men was the only other film in the $10,000 club after it made $18,510 in its lone theater.More...

Countdown to Limited Releases

September 25th, 2009

As September ends, we move closer to the start of Awards Season and there are a number of films that look on paper to be Awards Season contenders. There are also a lot of films that are earning terrible reviews and while likely disappear from theaters in short order. Amazingly, the widest release of the week appears to be aCanadian film,Trailer Park Boys - Countdown to Liquor Day.More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Metrics

Opening Weekend:$77,873 (0.1% of total gross)
Legs:5.11 (domestic box office/biggest weekend)
Domestic Share:55.6% (domestic box office/worldwide)
Production Budget:$450,000 (worldwide box office is 431.5 times production budget)
Theater counts:12 opening theaters/2,712 max. theaters, 5.3 weeks average run per theater
Infl. Adj. Dom. BO$162,736,785

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 701-800)748$107,918,810
All Time International Box Office (Rank 1,301-1,400)1,340$86,264,224
All Time Worldwide Box Office (Rank 1,001-1,100)1,002$194,183,034
All Time Domestic Box Office for R Movies (Rank 101-200)147$107,918,810
All Time International Box Office for R Movies (Rank 201-300)281$86,264,224
All Time Worldwide Box Office for R Movies (Rank 201-300)204$194,183,034

See theBox Office tab (Domestic) andInternational tab (International and Worldwide) for more Cumulative Box Office Records.


Movie Details

Domestic Releases:September 25th, 2009 (Limited) byParamount Pictures
International Releases:December 3rd, 2009 (Wide) (Australia)
Video Release:December 29th, 2009 byParamount Home Video
MPAA Rating:R for language.
Running Time:96 minutes
Franchise:Paranormal Activity
Comparisons:Create your own comparison chart…
Keywords:Found Footage,Exorcism,Guerilla Filmmaking,Supernatural Horror
Source:Original Screenplay
Genre:Horror
Production Method:Live Action
Creative Type:Fantasy
Production/Financing Companies:Blumhouse,Solana Films
Production Countries:United States
Languages:English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Veterans Day (All Movies, 3-Day, Inflation Adjusted)275$6,313,119Nov 13, 200952
Biggest 8th Friday53$1,498,580Nov 13, 200950
Biggest 7th Wednesday45$820,700Nov 11, 200948
Biggest 7th Tuesday91$745,720Nov 10, 200947
Biggest 7th Sunday99$1,730,757Nov 8, 200945
Biggest Domestic 7th Weekend56$8,278,605Nov 6, 200945
Biggest 7th Saturday38$3,684,031Nov 7, 200944
Biggest 7th Friday26$2,863,817Nov 6, 200943
Biggest 6th Thursday76$982,296Nov 5, 200942
Biggest 6th Wednesday98$903,305Nov 4, 200941
Biggest 6th Tuesday91$1,130,405Nov 3, 200940
Biggest 6th Monday92$1,186,492Nov 2, 200939
Biggest 6th Sunday25$3,806,987Nov 1, 200938
Biggest Domestic 6th Weekend14$16,387,327Oct 30, 200938
Halloween (All Movies, 3-Day)28$16,387,327Oct 30, 200938
Halloween (All Movies, 3-Day, Inflation Adjusted)31$25,586,081Oct 30, 200938
Biggest 6th Saturday14$6,576,554Oct 31, 200937
Biggest 6th Friday8$6,003,786Oct 30, 200936
Biggest 5th Thursday45$1,634,823Oct 29, 200935
Biggest 5th Wednesday64$1,466,211Oct 28, 200934
Biggest 5th Tuesday68$1,705,132Oct 27, 200933
Biggest 5th Monday79$1,853,291Oct 26, 200932
Biggest 5th Sunday31$4,892,626Oct 25, 200931
Biggest Domestic 5th Weekend10$21,104,070Oct 23, 200931
Biggest Domestic October Weekend95$21,104,070Oct 23, 200931
Theater Average 5th Weekend86$10,850Oct 23, 200931
Biggest 5th Saturday12$8,638,987Oct 24, 200930
Biggest 5th Friday5$7,572,457Oct 23, 200929
Biggest 4th Thursday69$1,911,768Oct 22, 200928
Biggest 4th Sunday92$5,103,854Oct 18, 200924
Biggest Domestic 4th Weekend68$19,617,650Oct 16, 200924
Theater Average 4th Weekend21$25,711Oct 16, 200924
Biggest 4th Saturday75$7,744,963Oct 17, 200923
Biggest 4th Friday34$6,768,833Oct 16, 200922
Columbus Day (All Movies, 3-Day)119$7,900,695Oct 9, 200917
Columbus Day (All Movies, 3-Day, Inflation Adjusted)158$12,335,618Oct 9, 200917
Columbus Day (All Movies, 4-Day, Fri-Mon)103$9,217,720Oct 9, 200917
Columbus Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted)106$14,391,930Oct 9, 200917
Theater Average 3rd Weekend5$49,379Oct 9, 200917
Top 2009 Theater Average13$49,379Oct 9, 200917

Leading Cast

Micah Sloat  Micah
Katie Featherston  Katie

Supporting Cast

Mark Fredrichs  Psychic
Amber Armstrong  Amber
Tim Piper  
Randy McDowell  

For a description of the different acting role types we use to categorize acting perfomances, see ourGlossary.

Production and Technical Credits

Oren Peli  Director
Oren Peli  Screenwriter
Oren Peli  Producer
Amir Sbeda  Producer
Oren Peli  Editor
Oren Peli  Cinematographer
Toni Taylor  Producer

International Details: Princess Still Treated Like Royalty Overseas

February 21st, 2010

As expected,The Princess and the Frog reached $100 million internationally just before the weekend started, ultimately overtaking its domestic total. It had no major market openings over the past weekend, but it managed to rise to first place in France with $4.09 million on 697 screens for a total of $17.31 million after three. It also remained solid in the U.K., adding $2.36 million on 501 screens for a total of $6.58 million. Overall, it pulled in $11.29 million on 3349 screens in 34 markets for a total of $111.94 million internationally and $213.69 million worldwide.More...

International Details: Squeakquel Squeezed out of the Top Five

February 14th, 2010

For the first time during its international run,Alvin and the Chipmunks 2: The Squeakquel missed the top five and placed sixth with $7.10 million on 3,699 screens in 42 markets for a total of $200.87 million internationally and $413.03 million worldwide. With no major market openings left, the film will likely fall further down the chart over the coming weeks, but it has already made a huge profit, so Fox will be more than happy.More...

DVD Sales: Sunny Days on the Home Market

February 5th, 2010

Cloudy With a Chance of Meatballs led allnew releases to grab top spot on the DVDsales chart for the week ending January 10 with 1.10 million units and $19.90 million in consumer spending at retail.More...

DVD Sales: 2010 Starts with a Hangover

January 31st, 2010

None of thenew releases were able to take top spot on theDVD sales chart for January 3, leavingThe Hangover in first place for the third week in a row. It added 692,000 units and $12.43 million to take its running tallies to 6.63 million units and $125.40 million.More...

International Details: Up in the Charts

January 24th, 2010

Up in the Air started its international run in sixth place with $5.83 million on 936 screens in 9 markets. This includes a fifth place debut in the U.K. where it earned $2.13 million on 325 screens while it also managed fifth in Australia with $1.61 million on just 173 screens. While it is hard for films to open in limited release domestically and expand wide, it is usually a lot harder for these films to thrive internationally. After all, many international markets are simply too small to have a thriving limited release marketplace. It will be interesting to see if this film will be able to take its performance during Awards Season and turn it into a successful international run despite this.More...

International Details - More International Flavor

January 17th, 2010

More than half the films on this week's International Details column were international films, starting with sixth placeIo, loro E Lara. That film placed first inItaly with $7.56 million on 608 screens over the weekend, giving it $12.91 million in total.More...

International Details - Lightning Strikes on the International Chart

January 10th, 2010

Black Lightning opened in sixth place internationally with $8.42 million on 798 screens in 5 markets. Those markets include Russia, Ukraine, Estonia, Latvia and Lithuania. The latest fromTimur Bekmambetov debuted in second place in his native Russia behindAvatar with an estimated $8 million on 700 screens.More...

Featured DVD Review - Paranormal Activity

January 7th, 2010

It has been a long, long time since ahorror film opened in limited release and was able to expand truly wide. In fact, you have to go back a decade toThe Blair Witch Project to find a film that accomplished that feat. This is quite coincidental, asParanormal Activity shares a lot in common with that earlier film, including its ultra-low budget, and even the setup of being "found footage" /faux-reality. It would be obvious in this review to continue the comparison between the two movies, especially since they earnedverysimilar reviews. However, I never saw the earlier film, so it is with fresh eyes that I go into this one.More...

Contest - Getting Back To Normal

January 1st, 2010

After a one week absence caused by the total lack of activity at the box office, the box office prediction contest is back. The target film this week isDaybreakers, which could be the first big hit of the year. Or it could be crushed by three holdovers. Regardless, in order to win, one must simply predict the opening weekend box office number forDaybreakers. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday),without going over, will win aParanormal Activity prize pack, which includes a backpack, ouija board kit, and more. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay!More...

DVD and Blu-ray Releases for December 29th, 2009

December 28th, 2009

The Tuesday after Christmas might seem a strange week to release a DVD or Blu-ray because it's too late to be a Christmas gift. On the other hand, it's perfect for Boxing Week sales. Overall we have a very short list this week, but there are still a few releases of note, including9, which is bit expensive onBlu-ray, but still Pick of the Week material. Meanwhile,Paranormal Activity is also a Pick of the Week contender, but the screener is late, so I can't say for sure. I blame the Christmas shipping rush for the delay in getting here.
More...

International Details - Revenge Remains Popular

December 20th, 2009

Arthur And The Revenge Of Maltazard fell out of the top five, but still did relatively well, earning $8.14 million on 2,198 screens in 19 markets for an early total of $23.58 million. In its nativeFrance it added $6.27 million on 925 screens over the weekend for a total of $17.57 million after two. This is not that much weaker than theoriginal, which at this point had made just over $20 million in France.More...

International Top Five - Moon Rises and Other Milestones

December 9th, 2009

A trio of films hit major milestones at the international box office this weekend, starting withThe Twilight Saga - New Moon. That film remained in first place with $41.83 million on 8,144 screens in 61 markets for a total of $320.04 million internationally and $575.40 millionworldwide. This week, it opened in South Korea with $4.07 million on 622 screens over the weekend and $5.68 million in total. This is not a lot for the market compared to other Hollywood blockbusters, but it is almost as much as theoriginal made during its entire run and it will surpass the earlier film by next week. Meanwhile in Germany, the film did just that with $5.76 million on 703 screens over the weekend and $25.39 million after two, which is significantly more than the $22.65 million the original made there. At this pace,New Moon will have little trouble earning more internationally thanTwilight made worldwide, while it will crack $600 million worldwide by the weekend.More...

International Top Five - New Moon Ages Well

December 2nd, 2009

The Twilight Saga - New Moon remained in the top spot on the international chart with $82.38 million on 8,292 screens in 52 markets for a total of $251.33 million internationally and $482.28 millionworldwide. This includes a number of new markets for the film, but most were of the smaller variety. It did place first in Germany with $16.95 million on 703 screens, but that includes previews. On the other hand, it bombed in Japan, opening in fifth place with just $792,000 on 197 screens and was even worse in South Korea, debuting in eighth place with $129,000 on 47 screens over the weekend and $166,000 in total. As far as holdovers go, the film was surprisingly consistent at roughly 60% down in most major markets. This includes the U.K. where it was down 63% to $7.11 million on 504 screens; however, it still managed first place in that market, while it now has $33.57 million after just two weeks of release compared to the lifetime total of $16.31 million for itspredecessor. It is important to note thatTwilight was surprisingly weak in the U.K. compared to its box office performance in most major markets. That said,New Moon has topped the lifetime total of the earlier film in every single major market it opened in last weekend, which is an amazing feat. It has yet to open in only a few other markets, but unless the film cost a lot more to make than has been reported, it has already shown a sizeable profit.More...

Awards Season - Precious and Station Lead Independent Spirit Awards

December 2nd, 2009

As always, theIndependent Spirit Awards represent the unofficial start of Awards Season with the announcement of their nominations. This yearThe Last Station andPrecious topped the list of nominees with five each. For the former, it should help build buzz for its 2010 release. For the latter, it is the first step towards possible Awards Season glory and further enhances its already lofty box office potential.More...

International Details - 51 Goes Planetwide

November 29th, 2009

Planet 51 started its international run in a limited fashion, but was only a little better than its domestic opening. Its biggest market was Russia, where it placed fourth with $1.49 million on 344 screens, which is on par with its opening here, perhaps a little bit stronger. The film also placed fourth in Italy with $1.16 million on 255 screens, which is again on par with the US, but perhaps a little weaker. Overall, it landed in sixth place with $3.22 million on 894 screens in 6 markets during its opening weekend, but should improve this weekend when it opens in Spain, Mexico, and Brazil.More...

Millions Love the End of the World

November 16th, 2009

Great news at the box office, as the number one film topped expectations by a significant margin.In fact, the top three films all did much better than expected. On the down side, the rest of the films we talked about on Thursday struggled and this hurt the overall box office. The total take was up 16.9% from last weekend at $140 million, but this was 5.8% lower than the same weekendlast year. Year to date, 2009 has pulled in $8.91 billion, which is 7.0% higher than last year's pace, and by this time next week 2009 will be only the seventh year to cross $9 billion in total ticket sales.More...

Carol Gets a Chilly Reception at the Box Office

November 10th, 2009

It was a mixed weekend at the box office as the overall ticket sales reached $120 million. This was 32% higher than last weekend; however, Halloween had a lot to do with that. More importantly, it was 16% lower than the same weekendlast year. Even so, 2009 remains solidly ahead of 2008 by a 7.3% margin. In fact, its total of $8.72 billion is not only well ahead of last year's pace of $8.13 billion, it is almost as much as 2005 in total, and is already the eighth best yearly total ever.More...

Will Carol Hit a High Note at the Box Office?

November 5th, 2009

The holiday season unofficial starts this weekend with the firstChristmas release of the year.Disney's A Christmas Carol is clearly the favorite to top the chart, but it is the only big release coming out this week, and it is unlikely to matchlast year's winner,Madagascar 2. This means 2009 will have a tough time keeping up with last year's pace.More...

Experiencing It

November 2nd, 2009

It was a tough weekend at the box office, then again, that's always the case when Halloween lands on a weekend. Halloween in one of the worst days at the box office; it's almost as bad as Christmas Eve. And at least with Christmas Eve, you have Christmas Day to look forward to. The overall box office was down 21.8% from last weekend to just $91 million; however, that was 3.5% higher than the same weekendlast year. Year-to-date, 2009 remains well head of 2008 at $8.56 billion to $7.95 billion.More...

Weekend Estimates: Jackson Finale Disappoints in US, Hits Big Internationally

November 1st, 2009

Michael Jackson's This Is It topped the box office chart in the United States this weekend, but with a relatively disappointing $21.3 million Friday to Sunday, according to Sony's estimates.While that's good for a concert/documentary film, it's some way behind the $31.1 million opening three-day weekend of theHannah Montana/Miley Cyrus concert released in 2008.In fact,This Is It's five day total of $32.5 million only just beats out the Disney concert pic.More...

Will It Have a Good Start?

October 29th, 2009

This Is It got off to a record-breaking start, kind of, while the rest of the top five will be filled with holdovers over Halloween weekend. This weekendlast year Halloween was on a Friday, while this year it is on Saturday, neither of which help the box office one bit. But it won't take too much for the number one film this year to top thenumber one film from last year, and the rest of the box office should follow suit.More...

Deal with the Devil on the Per Theater Chart

October 27th, 2009

Antichrist was the only new release to reach the $10,000 club over the weekend earning a strong average of $11,900 in six theaters.An Education was just $49 behind at $11,851, which is about 5 or 6 tickets per theater. Finally,Paranormal Activity was able to reach first place on the overall chart while maintaining an average $10,850 in nearly 2000 theaters.More...

Saw Still Seen But Paranormal More Active

October 27th, 2009

We had three wide releases this weekend, and not one of them matched expectations. Additionally, last week's number one film fell dramatically at the box office. This led to an equally dramatic decline at the box office with overall ticket sales at just $116 million. This is 16% lower than last weekend, but more importantly 13% lower than the same weekendlast year. Year-to-date, 2009 still has a 7.6% lead over 2008 at $8.43 billion to $7.84 billion, which is a lead that might be insurmountable at this point.More...

Weekend Estimates: Paranormal Activity Knocks Saw from its Throne

October 25th, 2009

Over the past six years, theSaw Franchise has dominated the horror box office over Halloween, scoring four consecutive $30 million-plus openings.The last four episodes were also the top-grossing films forLionsgate each year, helping the studio earn a solid 3% market share, after years picking up less than 1% of the total US box office.This weekend, however, the franchise took a body blow, thanks to a terrific guerrilla marketing campaign fromParamount that tookParanormal Activity to an estimated $22 million weekend in 1,945 theaters, and pushedSaw VI into second place with a disappointing $14.8 million (the worst opening weekend for the franchise).More...

Horror Likely to Be Seen the Most

October 22nd, 2009

It's the weekend before Halloween and among the three wide releases, there are two with ahorror feel to them. (One is straight up horror while the other featuresVampires.) Among the holdovers that should land in the top ten, there are three morehorror orhorror-like films, so there's a lot of competition for a rather narrow target audience. In comparison,last year there was only one such movie, and it didn't even come in first place. The level of competition will likely prevent the number one film this weekend from topping last year's number one film,High School Musical 3, but overall the box office should be a bit stronger this year.More...

Things are Not Normal on the Per Theater Chart

October 20th, 2009

Paranormal Activity remained on top of the per theater chart with an average of $25,711. The film finally saw its per theater average drop this past weekend, but it should still have no trouble expanding. Second place went toThe Maid, which earned $17,036 in one theater.An Education remained in the $10,000 club with an average of $12,882, whileA Serious Man took in more than $800,000 in 82 theaters for an average of $10,275.More...

Wild Ones Overrun Box Office

October 19th, 2009

It was an excellent weekend at the box office even though the number one film didn't live up to me admittedly bullish expectations. It came close enough to be considered a hit, while the other two new releases topped expectations by substantial margins. Overall, $138 million was spent on movie tickets over the weekend, which was 26% higher than last weekend and more importantly 38% higher than the same weekendlast year. So far this year, 2009 has earned $8.28 billion, which is 7.9% higher than 2008's pace.More...

Weekend Estimates: Wild Things Roar to $32.5 Million

October 18th, 2009

Where The Wild Things Are got off to a strong start over the weekend, according to studio estimates released on Sunday.TheSpike Jonze adaptation of the Maurice Sendak book earned a very healthy $30.47 million, according to Warner Bros. estimates, making it one of October's biggest openers (see full list).More...

How Wild Will the Box Office Be?

October 15th, 2009

There are a trio of three wide releases this week, including one opening in close to 4,000 theaters. This timelast year there were four wide releases, but none were sizable hits, which gives 2009 a great chance for expanding its lead over 2008 at the box office race.More...

Massive Activity on the Per Theater Chart

October 13th, 2009

No less than six films broke the $10,000 per theater average barrier over the weekend.Paranormal Activity topped the per theater chart with its record-breaking weekend, earning an average of $49,379 in 160 theaters.An Education was relatively close behind with an average of $39,754 in 4 theaters, which is a spectacular result at any time.A Serious Man remained strong with an average of $21,872, which is enough to suggest further significant expansion over the coming weeks. The number one film at the box office,Couples Retreat, was next with an average of $11,429.Yes Men Fix the World andBronson had nearly identical averages at $10,956 vs. $10,940.More...

Weekend Box Office Far From Normal

October 12th, 2009

There was only one new release coming out this weekend, but it topped expectations, and there was a surprise film in the top five, and both these events helped the market as a whole earn $110 million over the weekend. This was 2.9% higher than last weekend and 7.7% higher than the same weekendlast year. Year to date, 2009 has now brought in $8.10 billion so far, which is 7.5% higher than the same pace last year.More...

Weekend Estimates: Couples Retreat, Paranormal Activity Star

October 11th, 2009

The Columbus Day holiday weekend produced two big winners, according to studio estimates released on Sunday.At the top of the chart,Couples Retreat exceeded expectations with $35.3 million.A per theater average of nearly $12,000 for the poorly-reviewed comedy is a testament to Universal's marketing campaign and the box office power of its ensemble cast.A great marketing campaign from Paramount can also be attributed to the success of the weekend's other big success:Paranormal Activity, which jumped into the top 5 with an estimated $7.066 million in just 159 theaters.That's the smallest number of theaters for a movie to hit the top fiveever, beating the performance ofPlatoon, which hit 4th placethe weekend of January 16, 1987 playing in 174 theaters.More...

Serious Money on the Per Theater Chart

October 6th, 2009

A Serious Man showed the competition who was serious by earning first place on the per theater chart earning an average of $41,890 in six theaters.Paranormal Activity climbed into the $10,000 club with a sophomore average of $16,129 and now there's a push to get it into 1000 theaters nationwide.More Than a Game earned an average of more than $10,000, $13,067 to be precise, placing third in the process.Coco Before Chanel repeated in the $10,000 club with an average of $12,878, but it will need some strong word-of-mouth if it wants to stay they one more week.More...

Capitalism is a Moneymaker on the Per Theater Chart

September 29th, 2009

Capitalism - A Love Story lead the way on the per theater chart with an average of $57,991 in four theaters over the weekend, while it made nearly $300,000 in just five days.Coco Before Chanel was well back, but it still made an impressive average of $35,427 in five theaters. For both films, this is a good portent for its potential to expand.Brief Interviews with Hideous Men was the only other film in the $10,000 club after it made $18,510 in its lone theater.More...

Countdown to Limited Releases

September 25th, 2009

As September ends, we move closer to the start of Awards Season and there are a number of films that look on paper to be Awards Season contenders. There are also a lot of films that are earning terrible reviews and while likely disappear from theaters in short order. Amazingly, the widest release of the week appears to be aCanadian film,Trailer Park Boys - Countdown to Liquor Day.More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 701-800)748$107,918,810
All Time Domestic Inflation Adjusted Box Office (Rank 901-1,000)995$162,736,785
All Time Domestic Non-Sequel Box Office (Rank 401-500)487$107,918,810
Top-grossing movies at the domestic box office first released in 200931$107,918,810
All Time Domestic Box Office for Original Screenplay Movies (Rank 301-400)339$107,918,810
All Time Domestic Box Office for Live Action Movies (Rank 501-600)517$107,918,810
All Time Domestic Box Office for Fantasy Movies62$107,918,810
All Time Domestic Box Office for Horror Movies25$107,918,810
All Time Domestic Box Office for R Movies (Rank 101-200)147$107,918,810
All Time Domestic Box Office for Paramount Pictures Movies100$107,918,810

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Sep 25, 200948$77,873 12$6,489  $77,8731
Oct 2, 200920$532,242+583%33$16,129  $776,7632
Oct 9, 20094$7,900,695+1,384%160$49,379  $9,113,9363
Oct 16, 20093$19,617,650+148%763$25,711  $33,171,7434
Oct 23, 20091$21,104,070+8%1,945$10,850  $61,580,5885
Oct 30, 20092$16,387,327-22%2,404$6,817  $84,627,3726
Nov 6, 20095$8,278,605-49%2,558$3,236  $97,108,4757
Nov 13, 20098$4,043,417-51%2,712$1,491  $103,690,1848
Nov 20, 200913$1,401,112-65%1,902$737  $106,082,9229
Nov 27, 200921$486,190-65%725$671  $107,113,21210
Dec 4, 200929$122,055-75%308$396  $107,377,20611
Dec 11, 200937$61,704-49%182$339  $107,484,80112
Dec 18, 200928$88,715+44%237$374  $107,603,10013
Dec 25, 200935$71,724-19%158$454  $107,736,98114
Jan 1, 201041$61,751-14%145$426  $107,854,59615
Jan 8, 201049$27,023-56%103$262  $107,901,73616
Jan 15, 201059$5,524-80%52$106  $107,916,65917

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Sep 25, 2009-$36,146  12$3,012  $36,1461
Sep 26, 2009-$34,492-5% 12$2,874  $70,6382
Sep 27, 2009-$7,235-79% 12$603  $77,8733
Sep 28, 2009-$5,562-23% 12$464  $83,4354
Sep 29, 2009-$6,020+8% 12$502  $89,4555
Sep 30, 2009-$6,828+13% 12$569  $96,2836
Oct 1, 200912$148,238+2,071% 33$4,492  $244,5217
Oct 2, 2009-$203,493+37%+463%33$6,166  $448,0148
Oct 3, 2009-$233,308+15%+576%33$7,070  $681,3229
Oct 4, 2009-$95,441-59%+1,219%33$2,892  $776,76310
Oct 5, 2009-$73,994-22%+1,230%33$2,242  $850,75711
Oct 6, 2009-$82,323+11%+1,267%33$2,495  $933,08012
Oct 7, 2009-$100,548+22%+1,373%33$3,047  $1,033,62813
Oct 8, 200912$179,613+79%+21%33$5,443  $1,213,24114
Oct 9, 20094$2,659,296+1,381%+1,207%160$16,621  $3,872,53715
Oct 10, 20095$2,855,733+7%+1,124%160$17,848  $6,728,27016
Oct 11, 20095$2,385,666-16%+2,400%160$14,910  $9,113,93617
Oct 12, 20094$1,317,025-45%+1,680%160$8,231  $10,430,96118
Oct 13, 20093$1,071,196-19%+1,201%160$6,695  $11,502,15719
Oct 14, 20093$990,790-8%+885%160$6,192  $12,492,94720
Oct 15, 20093$1,061,146+7%+491%160$6,632  $13,554,09321
Oct 16, 20093$6,768,833+538%+155%763$8,871  $20,322,92622
Oct 17, 20093$7,744,963+14%+171%763$10,151  $28,067,88923
Oct 18, 20092$5,103,854-34%+114%763$6,689  $33,171,74324
Oct 19, 20092$1,967,921-61%+49%763$2,579  $35,139,66425
Oct 20, 20092$1,785,846-9%+67%763$2,341  $36,925,51026
Oct 21, 20091$1,639,240-8%+65%763$2,148  $38,564,75027
Oct 22, 20091$1,911,768+17%+80%763$2,506  $40,476,51828
Oct 23, 20091$7,572,457+296%+12%1,945$3,893  $48,048,97529
Oct 24, 20091$8,638,987+14%+12%1,945$4,442  $56,687,96230
Oct 25, 20091$4,892,626-43%-4%1,945$2,515  $61,580,58831
Oct 26, 20091$1,853,291-62%-6%1,945$953  $63,433,87932
Oct 27, 20091$1,705,132-8%-5%1,945$877  $65,139,01133
Oct 28, 20092$1,466,211-14%-11%1,945$754  $66,605,22234
Oct 29, 20092$1,634,823+11%-14%1,945$841  $68,240,04535
Oct 30, 20092$6,003,786+267%-21%2,404$2,497  $74,243,83136
Oct 31, 20092$6,576,554+10%-24%2,404$2,736  $80,820,38537
Nov 1, 20092$3,806,987-42%-22%2,404$1,584  $84,627,37238
Nov 2, 20092$1,186,492-69%-36%2,404$494  $85,813,86439
Nov 3, 20092$1,130,405-5%-34%2,404$470  $86,944,26940
Nov 4, 20092$903,305-20%-38%2,404$376  $87,847,57441
Nov 5, 20092$982,296+9%-40%2,404$409  $88,829,87042
Nov 6, 20095$2,863,817+192%-52%2,558$1,120  $91,693,68743
Nov 7, 20095$3,684,031+29%-44%2,558$1,440  $95,377,71844
Nov 8, 20095$1,730,757-53%-55%2,558$677  $97,108,47545
Nov 9, 20095$520,252-70%-56%2,558$203  $97,628,72746
Nov 10, 20095$745,720+43%-34%2,558$292  $98,374,44747
Nov 11, 20098$820,700+10%-9%2,558$321  $99,195,14748
Nov 12, 20096$451,620-45%-54%2,558$177  $99,646,76749
Nov 13, 20097$1,498,580+232%-48%2,712$553  $101,145,34750
Nov 14, 20098$1,738,942+16%-53%2,712$641  $102,884,28951
Nov 15, 20098$805,895-54%-53%2,712$297  $103,690,18452
Nov 16, 20098$258,488-68%-50%2,712$95  $103,948,67253
Nov 17, 20099$271,853+5%-64%2,712$100  $104,220,52554
Nov 18, 20099$239,348-12%-71%2,712$88  $104,459,87355
Nov 19, 20099$221,937-7%-51%2,712$82  $104,681,81056
Nov 20, 200910$502,793+127%-66%1,902$264  $105,184,60357
Nov 21, 200913$601,331+20%-65%1,902$316  $105,785,93458
Nov 22, 200913$296,988-51%-63%1,902$156  $106,082,92259
Nov 23, 200912$141,506-52%-45%1,902$74  $106,224,42860
Nov 24, 200912$183,267+30%-33%1,902$96  $106,407,69561
Nov 25, 2009-$101,721-44%-58%725$140  $106,509,41662
Nov 26, 2009-$117,606+16%-47%725$162  $106,627,02263
Nov 27, 2009-$200,907+71%-60%725$277  $106,827,92964
Nov 28, 2009-$203,092+1%-66%725$280  $107,031,02165
Nov 29, 2009-$82,191-60%-72%725$113  $107,113,21266
Nov 30, 2009-$33,287-60%-76%725$46  $107,146,49967
Dec 1, 2009-$36,843+11%-80%725$51  $107,183,34268
Dec 2, 2009-$36,340-1%-64%725$50  $107,219,68269
Dec 3, 2009-$35,469-2%-70%725$49  $107,255,15170
Dec 4, 2009-$39,811+12%-80%308$129  $107,294,96271
Dec 5, 2009-$54,830+38%-73%308$178  $107,349,79272
Dec 6, 2009-$27,414-50%-67%308$89  $107,377,20673
Dec 7, 2009-$12,014-56%-64%308$39  $107,389,22074
Dec 8, 2009-$11,974n/c-67%308$39  $107,401,19475
Dec 9, 2009-$10,512-12%-71%308$34  $107,411,70676
Dec 10, 2009-$11,391+8%-68%308$37  $107,423,09777
Dec 11, 2009-$18,748+65%-53%182$103  $107,441,84578
Dec 12, 2009-$26,469+41%-52%182$145  $107,468,31479
Dec 13, 2009-$16,487-38%-40%182$91  $107,484,80180
Dec 14, 2009-$7,726-53%-36%182$42  $107,492,52781
Dec 15, 2009-$6,807-12%-43%182$37  $107,499,33482
Dec 16, 2009-$7,721+13%-27%182$42  $107,507,05583
Dec 17, 2009-$7,330-5%-36%182$40  $107,514,38584
Dec 18, 2009-$24,208+230%+29%237$102  $107,538,59385
Dec 19, 2009-$33,596+39%+27%237$142  $107,572,18986
Dec 20, 2009-$30,911-8%+87%237$130  $107,603,10087
Dec 21, 2009-$18,749-39%+143%237$79  $107,621,84988
Dec 22, 2009-$19,125+2%+181%237$81  $107,640,97489
Dec 23, 2009-$18,122-5%+135%237$76  $107,659,09690
Dec 24, 2009-$6,161-66%-16%237$26  $107,665,25791
Dec 25, 2009-$17,866+190%-26%158$113  $107,683,12392
Dec 26, 2009-$29,078+63%-13%158$184  $107,712,20193
Dec 27, 2009-$24,780-15%-20%158$157  $107,736,98194
Dec 28, 2009-$16,502-33%-12%158$104  $107,753,48395
Dec 29, 2009-$14,983-9%-22%158$95  $107,768,46696
Dec 30, 2009-$15,863+6%-12%158$100  $107,784,32997
Dec 31, 2009-$8,516-46%+38%158$54  $107,792,84598
Jan 1, 2010-$24,351+186%+36%145$168  $107,817,19699
Jan 2, 2010-$24,773+2%-15%145$171  $107,841,969100
Jan 3, 2010-$12,627-49%-49%145$87  $107,854,596101
Jan 4, 2010-$5,871-54%-64%145$40  $107,860,467102
Jan 5, 2010-$5,294-10%-65%145$37  $107,865,761103
Jan 6, 2010-$4,738-11%-70%145$33  $107,870,499104
Jan 7, 2010-$4,214-11%-51%145$29  $107,874,713105
Jan 8, 2010-$7,568+80%-69%103$73  $107,882,281106
Jan 9, 2010-$12,437+64%-50%103$121  $107,894,718107
Jan 10, 2010-$7,018-44%-44%103$68  $107,901,736108
Jan 11, 2010-$2,225-68%-62%103$22  $107,903,961109
Jan 12, 2010-$2,240+1%-58%103$22  $107,906,201110
Jan 13, 2010-$2,460+10%-48%103$24  $107,908,661111
Jan 14, 2010-$2,474+1%-41%103$24  $107,911,135112
Jan 15, 2010-$1,729-30%-77%52$33  $107,912,864113
Jan 16, 2010-$2,326+35%-81%52$45  $107,915,190114
Jan 17, 2010-$1,469-37%-79%52$28  $107,916,659115
Jan 18, 201061$624-58%-72%52$12  $107,917,283116
Jan 19, 2010-$530-15%-76%52$10  $107,917,813117
Jan 20, 2010-$434-18%-82%52$8  $107,918,247118
Jan 21, 2010-$563+30%-77%52$11  $107,918,810119

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Sep 25, 200938$244,521 12$20,377  $244,5211
Oct 2, 200919$968,720+296%33$29,355  $1,213,2412
Oct 9, 20094$12,340,852+1,174%160$77,130  $13,554,0933
Oct 16, 20093$26,922,425+118%763$35,285  $40,476,5184
Oct 23, 20091$27,763,527+3%1,945$14,274  $68,240,0455
Oct 30, 20092$20,589,825-26%2,404$8,565  $88,829,8706
Nov 6, 20095$10,816,897-47%2,558$4,229  $99,646,7677
Nov 13, 20098$5,035,043-53%2,712$1,857  $104,681,8108
Nov 20, 200916$1,945,212-61%1,902$1,023  $106,627,0229
Nov 27, 200921$628,129-68%725$866  $107,255,15110
Dec 4, 200929$167,946-73%308$545  $107,423,09711
Dec 11, 200935$91,288-46%182$502  $107,514,38512
Dec 18, 200934$150,872+65%237$637  $107,665,25713
Dec 25, 200937$127,588-15%158$808  $107,792,84514
Jan 1, 201043$81,868-36%145$565  $107,874,71315
Jan 8, 201048$36,422-56%103$354  $107,911,13516
Jan 15, 201060$7,675-79%52$148  $107,918,81017

Box Office Summary Per Territory

TerritoryRelease
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Australia12/3/2009$2,479,8832652651,320$7,623,6963/27/2017
 
Rest of World$78,640,528
 
International Total$86,264,2243/27/2017

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 1,301-1,400)1,340$86,264,224
All Time International Non-Sequel Box Office (Rank 901-1,000)918$86,264,224
Top 2009 Movies at the International Box Office38$86,264,224
All Time International Box Office for Original Screenplay Movies (Rank 601-700)632$86,264,224
All Time International Box Office for Live Action Movies (Rank 901-1,000)980$86,264,224
All Time International Box Office for Fantasy Movies (Rank 101-200)133$86,264,224
All Time International Box Office for Horror Movies56$86,264,224
All Time International Box Office for R Movies (Rank 201-300)281$86,264,224
All Time International Box Office for Paramount Pictures Movies (Rank 101-200)126$86,264,224

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 1,001-1,100)1,002$194,183,034
All Time Worldwide Non-Sequel Box Office (Rank 601-700)670$194,183,034
Top 2009 Movies at the Worldwide Box Office31$194,183,034
All Time Worldwide Box Office for Original Screenplay Movies (Rank 401-500)449$194,183,034
All Time Worldwide Box Office for Live Action Movies (Rank 601-700)697$194,183,034
All Time Worldwide Box Office for Fantasy Movies96$194,183,034
All Time Worldwide Box Office for Horror Movies40$194,183,034
All Time Worldwide Box Office for R Movies (Rank 201-300)204$194,183,034
All Time Worldwide Box Office for Paramount Pictures Movies (Rank 101-200)106$194,183,034

Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 3, 20102374,560 374,560$6,254,178$6,254,1781
Jan 10, 20104193,088-48%567,648$3,144,052$9,398,2302
Jan 17, 20101475,902-61%643,550$1,236,785$10,635,0153
Jan 24, 20101848,548-36%692,098$789,332$11,424,3474
Jan 31, 20102329,064-40%721,162$471,918$11,896,2655
Feb 7, 20102631,281+8%752,443$511,526$12,407,7916
Oct 31, 20101939,743 959,186$385,507$15,100,31544

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 3, 20103106,005 106,005$2,684,036$2,684,0361
Jan 10, 20101422,610-79%128,615$565,031$3,249,0672
Oct 31, 2010188,773 173,946$112,124$4,010,35244

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published inMedia Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by theDigital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenueare available through our research services at a cost. For more information, please contact us atresearch@the-numbers.com.


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