Salesforce lays off more, turnover hits the top echelons, and Benioff's ICE wisecracks draw fire from the employees who remain.
As dependencies pile up, enterprise software decisions lock in earlier than leaders expect -- reducing flexibility across platforms, systems and architectures.
Call centers focus on voice support, while contact centers manage customer interactions across channels using shared data, automation and AI to shape modern CX strategies.
Modern contact centers face persistent challenges around customer expectations, staffing and data access. Addressing them requires more than incremental operational fixes.
Agentforce Commerce is the beneficiary of Salesforce's latest startup buy.
E-commerce professionals and CX leaders should follow certain visual search strategies to improve online product visibility and customer engagement.
Salesforce lays off more, turnover hits the top echelons, and Benioff's ICE wisecracks draw fire from the employees who remain.
As dependencies pile up, enterprise software decisions lock in earlier than leaders expect -- reducing flexibility across platforms, systems and architectures.
Collect, dissect and act on customer interaction data. Integrate it with different company departments, especially the C-suite. And watch out for privacy issues.
As teams plan for the year ahead, AI decisions are shifting away from capability questions and toward ownership, control and accountability.

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Learn MoreSalesforce lays off more, turnover hits the top echelons, and Benioff's ICE wisecracks draw fire from the employees who remain.
Effective customer success improves retention and growth, but many teams struggle to understand customers' goals, create a smooth onboarding process and align with sales teams.
Modern contact centers face persistent challenges around customer expectations, staffing and data access. Addressing them requires more than incremental operational fixes.
Agentic commerce, like ChatGPT shopping, could streamline B2B product procurement. But enterprise infrastructure, security and purchasing validation processes need to be figured out.
A virtual agent is an AI-powered software application or service that interacts with humans or other digital systems in a human-like manner, most often using natural language.
Customer acquisition cost (CAC) is the cost associated with convincing a consumer to buy your product or service, including research, marketing and advertising costs.



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