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Media Barometer:
2024 Contextual Chronicles

Explore 2024's Media Highlights with Teads' Media Barometer

Gain insights from 3,000+ premium content partners as we unveil top trends, consumption spikes, and brand opportunities. See some of 2024’s largest contextual moments and learn how to leverage them effectively with Teads’ AI-powered contextual intelligence.

January

Australian Open CaptivatesFans Globally

February

Swiftiesshow up forNFL

February

SpaceX'sMoon Landing

March

The RoyalsPersonal battles& Public duties

March

The firstBrain-Computer Connection

April

Girly-PopSummer

May

Eurovision:Controversy& competition

June

SummerBlockbusters

JuLy

Football & global sports Fandom

August

Olympics Interest
peaks

August

Big Tech& Regulatoryscrutiny

September

Legacy& musical evolution

October

SolarEclipseViewing

October

Amazon’sRecord-
Breaking
Year

November

ElectionEngagementSpikes AcrossCountries

December

Wrappedin Mixed Reviews

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Our Teads Media Barometer, powered by contextual-intelligence unlocks insights into what audiences are engaging with, helping advertisers make smarter, more impactful decisions.
With advanced contextual targeting, future-proof solutions, and the ability to own the audience, moment, and screen through omnichannel campaigns, Teads empowers you to create meaningful connections that drive attention and results.
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January

Australian Open 2024 Captivates Fans Globally

The Australian Open began the Grand Slam season with record-breaking matches and fan excitement. Its iconic setting solidified its status as a must-watch event. At the 2024 Australian Open, Novak Djokovic, the men’s singles champion, garnered four times the readership compared to Aryna Sabalenka, the women’s singles champion, highlighting a significant difference in public interest between the two winners.
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February

Swift and Kelce Drive Record Media Buzz for Super Bowl 2024

Higher media buzz in February 2024 compared to February 2023 can be attributed to key moments, celebrity involvement, and notable events during the Super Bowl. Taylor Swift’s presence, the Kansas City Chiefs’ performance, and Travis Kelce’s highlights, along with evolving media consumption trends, unexpected incidents, significant match outcomes, and intense game moments, all contributed to the heightened interest. 

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February

Inside: SpaceX Makes History with Moon Landing

SpaceX’s lunar success marked a milestone in space exploration. The Moon’s South Pole landing symbolized progress in commercial space travel and reignited interest in lunar missions.
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March

Kate Middleton’s 2024 Journey of Resilience

From cancer diagnosis to her return to public life, Kate Middleton inspired millions. Her journey highlighted strength amid challenges, capturing global attention and admiration.
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March

Neuralink's Brain Chip Advancements in 2024

Neuralink’s strides in brain-computer interfaces included the first human implant and thought-controlled computing. However, concerns over hacking and implant complications raised important ethical and security questions.
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April

Pop Girl Summer Takes Over 2024

April 2024 marked the rise of Pop Girl albums, led by Taylor Swift, Charli XCX, Sabrina Carpenter, and Chappell Roan. Taylor’s The Tortured Poets Department ignited early buzz, but Charli’s gritty Brat and Sabrina’s witty Short n’ Sweet gained momentum throughout the summer. With tracks like Espresso and major performances, these artists celebrated authenticity and raw expression, redefining pop for a new generation.
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May

Joost Klein’s Disqualification Overshadows Eurovision Winner Nemo

Joost Klein’s disqualification from Eurovision garnered more readership than Nemo’s victory in the finals. The dramatic exit, stemming from an incident involving a female crew member, captivated audiences and sparked widespread media coverage, showing how controversy often eclipses traditional success.
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June

The intersection of star power & audience trends.

The summer blockbuster season kicked off with Inside Out 2 on June 14, followed by Twisters, Deadpool & Wolverine, and It Ends with Us. Male readership peaked for Deadpool & Wolverine, showcasing its dominance among superhero fans, while Inside Out 2 captured attention as the highest-grossing release of the summer. With stars like Ryan Reynolds, Blake Lively, and Hugh Jackman driving conversations, the season highlighted the enduring draw of star-led franchises.
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July

Euro 2024 Tops Summer Sports Readership

Euro 2024 dominated summer readership, surpassing all other events with consistent engagement. Wimbledon followed as a secondary highlight, while the Tour de France and Copa America maintained steady, niche interest during their runs.
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August

Olympics: Pageviews Surge Around Gymnastics, Paris Highlights, and Star Athletes

These top-searched terms reveal what fueled engagement during the 2024 Paris Olympics. From Simone Biles’ iconic performances to the buzz around gymnastics, track, and Paris itself, these were the moments and topics that sparked the most excitement and kept fans clicking
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August

Google Antitrust Case

In August 2024, a US federal judge ruled that Google maintained an illegal monopoly in search engines. This landmark decision sparked significant readership, highlighting the growing public interest in Big Tech accountability and antitrust enforcement.
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September

Linkin Park Makes Triumphant Return with New Album

Linkin Park’s release of The Emptiness Machine marked their first major project since Chester Bennington’s passing. The lead single showcased their signature sound, sparking a global wave of nostalgia and critical acclaim.
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October

Audience Interest Peaks During Annular Solar Eclipse

The annular solar eclipse on October 2nd sparked a significant surge in readership. This celestial event demonstrated broad appeal, especially among older audiences, with 21% of engagement coming from readers aged 55–64 and another 21% from those 65+. This was the “Ring of Fire” eclipse visible across parts of the Americas, where viewers experienced the dramatic “ring of fire” effect. Earlier in the year, the Total Solar Eclipse on April 8, 2024, captivated North America, with its path of totality stretching across select regions. As the last total solar eclipse visible in North America until 2044, it was one of the year’s most significant astronomical events.
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October

Amazon’s Unstoppable Retail Momentum in 2024

Amazon continued to dominate retail in 2024, with Prime Day setting records at $14.2 billion in U.S. sales—a 11% increase from 2023. Independent sellers exceeded 200 million items sold, fueled by demand for electronics and back-to-school essentials. During the holiday season, Amazon’s pageviews are up 12% year-over-year, reinforcing its position as the top shopping destination and a key opportunity for brands to connect with engaged audiences.

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November

Election Engagement Spikes Across Countries

Global elections in 2024 generated significant spikes in readership across France, India, Mexico, the UK, and the U.S. Key moments included India and France on June 1st, Mexico on June 2nd, the UK on July 4th, and the U.S. presidential election on November 5th.

The U.S. election saw the highest engagement levels, while other national elections like those in France and India also captured substantial attention, reflecting the global impact of democratic events in shaping public interest and discourse.

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December

Spotify Wrapped Faces Mixed Reviews

Spotify Wrapped 2024 sparked considerable anticipation, but user feedback highlighted disappointment over its lack of personalization and deeper insights, falling short of its usual end-of-year excitement.
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