CTV is no longer just a branding channel. With Teads CTV Performance, advertisers can transform high-impact video exposure into tangible results—driving quality site visits, deeper engagement, high-intent traffic, and even in-store footfall.

Teads Launches CTV Performance: Turning Attention into Outcomes

CTV Performance enables advertisers to move beyond traditional metrics like impressions and completion rates, unlocking the ability to track site visits, leads, and sales directly tied to CTV exposure. Built to complement Teads’ omnichannel offering, it allows brands to use premium streaming environments not only for awareness but to deliver measurable, mid-funnel performance.

“At Teads, we believe every screen can be an outcome-driving screen—CTV included,” said Hugues Templier, CTV Business Lead at Teads. “This launch bridges the gap between brand and performance, making advanced optimization and measurement accessible to more advertisers.”

Attribution and Optimization, Simplified

Powered by the Teads Universal Pixel, advertisers can now attribute site visits and actions back to specific CTV exposures. Once implemented, the pixel reveals which creative, message, or placement drives results—bringing full-funnel accountability to the living-room screen and enabling real-time optimization across campaigns.

This performance-driven approach sits at the heart of brandformance: the blend of brand building and measurable outcomes. CTV is uniquely positioned for mid-funnel impact—creating awareness, nurturing consideration, and prompting action.

What Advertisers Gain with CTV Performance

• Confident attribution of site visits and conversions via the Teads Universal Pixel

• Optimized delivery using Teads’ household graph to ensure measurable, cross-device reach

• Higher impact through proprietary algorithms identifying audiences most likely to act

• High-impact creative formats tailored for CTV, enhanced with overlays and interactive features designed by Teads Studio

Proven Results

Men’s Wearhouse partnered with Teads to boost consideration and traffic during key retail moments. CTV ads featuring QR codes and interactive video formats drove:

• 41,000+ site visits and 8,000 add-to-carts linked to exposure

• 2 min 17 sec average time spent on-site after scanning

• 0.54% CTR, beating benchmarks by 170%

• 3.8% lift in awareness (74% above retail benchmark) and 2.5% lift in favorability

• Over 50,000 store visits, representing a 14.4% incremental lift

Travel Texas aimed to inspire out-of-state visitors by targeting high-intent audiences through contextual signals around travel, lifestyle, sports, and nature. Within 30 days of exposure, the campaign delivered:

• 2,800+ incremental site engagements

• 1 min 47 sec average time spent on-site

• 4.4% increase in visits per viewable household

CTV is no longer just about reach—it’s about driving real results. CTV Performance is now available in beta across key global markets, including the US, EU5, and APAC, with broader rollout, including additional creatives and formats, to follow.

With Teads CTV Performance, marketers can turn storytelling into measurable outcomes across every screen and stage of the funnel. Reach out to your Teads representative to learn more.

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