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Google Analytics 4 (v1)

Google Analytics 4 integration summary

Stitch’s Google Analytics 4 integration allows you to create custom reports by selecting the metrics and dimension you want to replicate. You can create multiple reports and configure each of them individually. Refer to theSchema section for more info and an example table schema.

This integration:

• Supports creating multiple custom reports
• Supports custom metrics and dimensions
• Currently supports Lifetime Values, but not Cohorts
• Doesn’t currently support Filters or Segments

Note: This integration is affected by theCore Tokens Per Project Per Property Per Hour quota, so it may take several hours for historical syncs to complete.

Google Analytics 4 feature snapshot

A high-level look at Stitch's Google Analytics 4 (v1) integration, including release status, useful links, and the features supported in Stitch.

Connecting Google Analytics 4

Google Analytics 4 setup requirements

To set up Google Analytics 4 in Stitch, you need:

• At least Read & Analyze permissions in the account you want to connect to Stitch.See Google’s documentation for more info.

• To have recent data in the account you want to connect to Stitch. Verify that there is data from the past 30 days in the account before continuing.

• To pause all ad-blocking software. Because Google authentication uses pop ups, you may encounter issues if ad blockers aren’t disabled during the setup.

Step 1: Add Google Analytics 4 as a Stitch data source

1. Sign into your Stitch account.

2. On the Stitch Dashboard page, click theAdd Integration button.

3. Click theGoogle Analytics 4 icon.

4. Enter a name for the integration. This is the name that will display on the Stitch Dashboard for the integration; it’ll also be used to create the schema in your destination.

   For example, the name “Stitch Google Analytics 4” would create a schema calledstitch_google_analytics_4 in the destination.Note: Schema names cannot be changed after you save the integration.

Step 2: Configure your custom reports

Next, you’ll configure the custom report(s) you want to replicate. The report(s) you enter on this page are used to create the tables in your destination.

In theReport Name field, enter the name of report. This will be used to dynamically create the name of the report’s corresponding table in the destination:

To add another report, clickConfigure another report and enter a name for the report.

Step 3: Define the conversion window

You can configure the number of days in this window using in theConversion Window field. The value can be 30, 60 or 90 days. The conversion window is set to 90 days by default.

Step 4: Define the historical replication start date

The Sync Historical Data setting defines the starting date for your Google Analytics 4 integration. This means that dataequal to or newer than this date will be replicated to your data warehouse.

Change this setting if you want to replicate data beyond Google Analytics 4’s default setting of1 year. For a detailed look at historical replication jobs, check out theSyncing Historical SaaS Data guide.

Step 5: Create a replication schedule

In theReplication Frequency section, you’ll create the integration’sreplication schedule. An integration’s replication schedule determines how often Stitch runs a replication job, and the time that job begins.

Google Analytics 4 integrations support the following replication scheduling methods:

• Replication Frequency

• Anchor Scheduling

• Advanced Scheduling using Cron (Advanced or Premium plans only)

To keep your row usage low, consider setting the integration to replicate less frequently. See theUnderstanding and Reducing Your Row Usage guide for tips on reducing your usage.

Step 6: Authorize Stitch and select a Google Analytics profile

1. Next, you’ll be prompted to log into your Google account and approve Stitch’s access to your Google Analytics 4 data.Note that we will only ever read your data.
2. ClickAllow to continue.

3. After your credentials are validated, you’ll be prompted to select the Google Analytics 4 profile you want to connect to Stitch.

   Remember: Profiles need to have Read & Analyze permissions to be detected by Stitch. If you don’t see the profile you want in this list, we recommend that you double-check the permission settings.

4. When finished, clickContinue.

Step 7: Set metrics and dimensions to replicate

To complete the setup, you’ll need to select metrics and dimensions for eachreport you want to replicate to your destination.

1. In the list of reports that displays - or in theTables to Replicate tab, if you skipped this step during setup - locate a report you want to replicate.
2. To track a report, click thecheckbox next to the report’s name. You’ll be redirected to a page with a list of metrics and dimensions available for replication.

3. Select the metrics and dimensions you want to include in the report. When making your selections, keep the following in mind:

   • You can select up to 10 metrics and 9 dimensions per report. This limit is imposed by Google and can’t be changed or worked around.
   • Metric and dimension combinations are subject to Google’s compatibility rules. To test your combos before selecting them in Stitch, useGoogle’s Dimensions & Metrics Explorer.

   • Custom metrics and dimensions will display as eitherga:metric orga:dimension.

     How a custom dimension will look in your Google Analytics 4 console:

     How the custom dimension above would be displayed in Stitch:

4. Repeat this process for your remaining reports.
5. When finished, click theFinalize Your Selections button at the bottom of the screen to save your selections.

Note: If these settings are changed while a replication job is still in progress, they will not be used until the next job starts.

Initial and historical replication jobs

After you finish setting up Google Analytics 4, itsSync Status may show asPending on either the Stitch Dashboard or in the Integration Details page.

For a new integration, aPending status indicates that Stitch is in the process of scheduling the initial replication job for the integration.This may take some time to complete.

Free historical data loads

The first seven days of replication, beginning when data is first replicated, are free. Rows replicated from the new integration during this time won’t count towards your quota. Stitch offers this as a way of testing new integrations, measuring usage, and ensuring historical data volumes don’t quickly consume your quota.

Google Analytics 4 replication

• How Stitch replicates your custom reports

• Selecting metrics and dimensions in your custom reports

Custom report replication

• Replication Method

• Renamed reports

• Deleted reports

Replication Method

Custom reports in Google Analytics 4 are replicated using Key-based Incremental Replication withlast_report_date as a Replication Key. Alast_report_date value is a date inYYYY-MM-DD format.

Renamed reports

When you rename a report after the integration has been created, Stitch will:

1. Load data into a new table in your destination. From the date the report is renamed, Stitch will load all data into a new table. The original table will remain in the destination unless you choose to drop it.

2. Continue replicating data from the Replication Key value saved for the table. You’ll need to reset the report to re-replicate all datafrom the integration’sStart Date and have it loaded into the new table.

   To reset a report, click into the report and then clickReport Settings on the right side of the page. Click theReset Report button.

3. Retain your metric and dimension selections for the report. You won’t need to re-select metrics and dimensions.

Deleted reports

To delete a report, open the integration’s settings page, clickConfigure another report, and clickRemove this report.

This will permanently remove the report from the integration, including any selected metrics and dimensions.

Note: Deleting a report in Stitch won’t automatically remove the corresponding table in your destination.

Metrics and dimensions

When selecting metrics and dimensions in Stitch, keep the following in mind:

• Maximum selection limits

• Compatibility rules

Maximum selection limits

For each report in a Google Analytics 4 integration, you can select up to10 metrics and7 dimensions.

These limits are imposed by Google and can’t be changed or worked around. When you reach these limits, you won’t be able to make any other selections until you de-select a metric or dimension.

Compatibility rules

The metrics and dimensions you select in custom reports are subject toGoogle’s compatibility rules. Refer toGoogle’s Dimensions and Metrics Explorer for a list of valid dimension and metric pairs.

Google Analytics 4 table reference

Did this article help? If you have questions or feedback, feel free tosubmit a pull request with your suggestions,open an issue on GitHub, orreach out to us.