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Google Ads (v2)
This integration is powered bySinger's Google Ads tap and certified by Stitch.Check out and contribute to the repo on GitHub.
For support, contactSupport.
Google Ads integration summary
Stitch’s Google Ads integration replicates data using theGoogle Ads API (v20). Refer to theSchema section for a list of objects available for replication.
This integration replaces the Google Ads (Adwords) integration.
Note: To use the Ads API, an Ads account must be connected to amanager account.
Google Ads feature snapshot
A high-level look at Stitch's Google Ads (v2) integration, including release status, useful links, and the features supported in Stitch.
| STITCH | |||
| Release status | Released on August 2, 2025 | Supported by | |
| Stitch plan | Standard | API availability | Available |
| Singer GitHub repository | |||
| REPLICATION SETTINGS | |||
| Anchor Scheduling | Supported | Advanced Scheduling | Supported |
| Table-level reset | Unsupported | Configurable Replication Methods | Unsupported |
| DATA SELECTION | |||
| Table selection | Supported | Column selection | Supported |
| Select all | Unsupported | ||
| TRANSPARENCY | |||
| Extraction Logs | Supported | Loading Reports | Supported |
Connecting Google Ads
Google Ads setup requirements
To set up Google Ads in Stitch, you need:
To pause any ad-blocking software. Ad blockers can interfere with pop-ups, which are used in Google authorization and may prevent authorization from successfully completing.
Access to the Google Ads data you want to replicate. Before beginning, verify that the user creating the integration has access to the reports you want to replicate.
To connect your Ads account to a manager account. This will ensure your account has access to the Ads API, thereby allowing Stitch to query for and extract data.
An manager account is an Ads account type that enables you to manage several Ads accounts under a single login. Think of manager accounts as trees: they can branch out to individual accounts or even other manager accounts.Read more about manager accounts here.
By default, regular advertiser accounts - that is, individual Ads accounts - don’t have access to the Ads API. To gain access, they must be linked to an manager account. If you don’t have an manager account,create one using these instructions and then link it to your Ads accountby following these steps.
Step 1: Add Google Ads as a Stitch data source
- Sign into your Stitch account.
On the Stitch Dashboard page, click theAdd Integration button.
Click theGoogle Ads icon.
Enter a name for the integration. This is the name that will display on the Stitch Dashboard for the integration; it’ll also be used to create the schema in your destination.
For example, the name “Stitch Google Ads” would create a schema called
stitch_google_adsin the destination.Note: Schema names cannot be changed after you save the integration.
Step 2: Define the conversion window
The conversion window is the period of time after a customer clicks an ad that a conversion (ex: a purchase) is recorded in Google Ads.
You can configure the number of days in this window using in theConversion Window field. The value can be any number between 1 and 30, 60 or 90. For more information about conversion windows, refer to theGoogle Ads documentation.
If you don’t enter a value, the conversion window is set to 30 days by default.
Step 3: Define the historical replication start date
The Sync Historical Data setting defines the starting date for your Google Ads integration. This means that dataequal to or newer than this date will be replicated to your data warehouse.
Change this setting if you want to replicate data beyond Google Ads’s default setting of30 days. For a detailed look at historical replication jobs, check out theSyncing Historical SaaS Data guide.
Step 4: Create a replication schedule
In theReplication Frequency section, you’ll create the integration’sreplication schedule. An integration’s replication schedule determines how often Stitch runs a replication job, and the time that job begins.
Google Ads integrations support the following replication scheduling methods:
Advanced Scheduling using Cron (Advanced or Premium plans only)
To keep your row usage low, consider setting the integration to replicate less frequently. See theUnderstanding and Reducing Your Row Usage guide for tips on reducing your usage.
Step 5: Authorize Stitch & Select Google Ads Profiles
- Next, you’ll be prompted to log into your Google account and to approve Stitch’s access to your Google Ads data.Note: We will only ever read your data.
- ClickAuthorize to continue.
After your credentials are validated, you’ll be prompted to select the Google Ads profile(s) you want to connect to Stitch.
If you don’t see the profile(s) you want to connect, verify that you have completed thesetup requirements.
When selecting profiles, keep the following in mind:
- You cannot select more than 1000 profiles per Google Ads integration. Selecting a large number of profiles can reduce performance, so it is recommended to select fewer profiles if possible. You can select more profiles by adding additional Google Ads integrations in your Stitch account.
- Selecting a subprofile will also select the parent, or top-level profile. If you de-select the top-level profile, you will be unable to select any subprofiles.
- If multiple profiles are selected, data for all the selected profiles will map to the same table in your destination. For example: If two profiles are selected and the
accountstable is tracked, account data for both profiles will be replicated into theaccountstable. This is applicable to every table selected in the next step. To distinguish different profiles, make sure to select thecustomer_idfield in your tables.
- When finished selecting profiles, clickContinue.
Step 6: Set objects to replicate
Column selection and Google compatibility rules
Because of Google’s compatibility rules, some columns (metrics and segments) can’t be tracked together. As you select columns to track, incompatible fields will automatically be greyed out.
You can create additional Google Ads integrations if you need to track incompatible columns. The resulting table names will still be the same (ex:account_performance_report) but the data will reside in different schemas in your data warehouse.
Initial and historical replication jobs
After you finish setting up Google Ads, itsSync Status may show asPending on either the Stitch Dashboard or in the Integration Details page.
For a new integration, aPending status indicates that Stitch is in the process of scheduling the initial replication job for the integration.This may take some time to complete.
Initial replication jobs with Anchor Scheduling
If using Anchor Scheduling, an initial replication job may not kick off immediately. This depends on the selected Replication Frequency and Anchor Time. Refer to theAnchor Scheduling documentation for more information.
Free historical data loads
The first seven days of replication, beginning when data is first replicated, are free. Rows replicated from the new integration during this time won’t count towards your quota. Stitch offers this as a way of testing new integrations, measuring usage, and ensuring historical data volumes don’t quickly consume your quota.
Google Ads replication
There are two types of tables in Stitch’s Google Ads integration: Core Object and Report.
- Core Object tables contain foundational data that’s useful for analysis. These are the following tables:
accountsad_groupsadscampaignsaccessible_bidding_strategiesbidding_strategiescampaign_budgetscall_detailsad_group_criterioncampaign_criterioncampaign_labelscarrier_constantfeedfeed_itemlabelslanguage_constantmobile_app_category_constantmobile_device_constantoperating_system_verison_constanttopic_constantuser_interestuser_list
These tables are replicated usingFull Table Replication.
- Report tables are the various Google Ads reports. The replication process for these tables is a bit unlike that of other tables:
- Extraction: Data is extracted using a Conversion Window. A Conversion Window is a period of time after a customer clicks an ad that a conversion (ex: a purchase) is recorded in Google Ads.
The Conversion Window can be configured when creating the integration and can be edited in the integration settings at any time.
- Loading: Data is loaded into your data warehouse using Upsert Replication.
Each part of the replication process forReport tables is explained below.
Report tables: Data extraction and conversion windows
For historical and full re-replications of Google Ads data, Stitch will query for and extract data newer than or equal to the date defined in theStart Date field in the Integration Settings page.
TheStart Date, in conjunction with theConversion Window, defines the minimum date Stitch should query for when extracting historical data. This is calculated as:
Start Date - Conversion Window = Minimum Extraction Date
Example
During the initial set up, theStart Date field is set toJuly 3, 2017, or2017-07-03 00:00:00.
To account for the Conversion Window, Stitch would calculate theMinimum Extraction Date value as:2017-07-03 00:00:00 - 30 days = 2017-06-03 00:00:00
If you were to write a SQL query using this date for thead_performance_report table, it might look like this:
SELECT*FROMgoogle_ads.ad_performance_reportWHEREdate>='2017-06-03 00:00:00'/* Min. Extraction Date */ORDERBYdateFor ongoing replication jobs, Stitch will query for and extract data using the last saved maximum value in the table’s Replication Key column and the Conversion Window for the table.
Note: This applies to every replication job that takes place after the historical replication job.
Example
The last maximum saved Replication Key value for thead_performance_report table is2017-10-01 00:00:00.
To account for the Conversion Window of 30 days, we’d subtract this from the last maximum saved Replication Key value:
2017-10-01 00:00:00 - 30 days = 2017-09-01 00:00:00
In this case, Stitch would query for and extract data that is newer than or equal to2017-09-01 00:00:00 and older than or equal to2017-10-01 00:00:00.
If this were a SQL query, it might look like this:
SELECT*FROMad_performance_reportWHEREdate>='2017-09-01 00:00:00'/* max Replication Key value - Conversion Window */ANDdate<='2017-10-01 00:00:00'/* max Replication Key value from previous job */ORDERBYdateReport tables: Edit report segments and attributes
In report tables, a Primary Key_sdc_record_hash is built using the segments and attributes selected when creating the report.
Modifying segments and attributes after the report is created and data has already been replicated may cause data quality issues. To avoid this, it is recommended to truncate your destination table before editing a report. You can then replicate the historical data from the updated report by resetting it from itsTable Settings page.
Google Ads table reference
Schemas and versioning
Schemas and naming conventions can change from version to version, so we recommend verifying your integration’s version before continuing.
The schema and info displayed below is forversion 2 of this integration.
This is the latest version of the Google Ads integration.
Report tables: Values for money fields
When conducting analyses on Report tables, you might notice that values in money fields - like acost field, for example - look higher than usual. This is because Google Ads’ API sends Stitch money data in micro currency units. Micro amounts always refer to your account’s local currency.
For example: The value of $2.25USD will be recorded as2250000. To represent this value as2.25 in a report, divide by one million:2250000 / 1000000 = 2.25.
Report tables: Column selection and statistic aggregation
The dimension columns selected for replication in Report tables can impact how performance statistics are aggregated. Additionally, this can also affect the number of rows replicated and loaded into your destination.
For example: ifdate,customer_id,campaign_id,device, andimpressions were selected, theimpressions column would contain the total number of impressions for the device type for that date:
| date | customer_id | campaign_id | device | impressions |
|---|---|---|---|---|
| 2018-01-05 00:00:00 | 1585293495 | 240531207 | DESKTOP | 4 |
| 2018-01-05 00:00:00 | 1585293495 | 240531207 | HIGH_END_MOBILE | 3 |
| 2018-01-05 00:00:00 | 1585293495 | 240531207 | TABLET | 3 |
| 2018-01-05 00:00:00 | 1585293495 | 240531207 | UNKNOWN | 1 |
If thead_network_type column were also selected, a row for every unique combination ofdevice andad_network_type would be created andimpressions would be aggregated accordingly:
| date | customer_id | campaign_id | device | ad_network_type | impressions |
|---|---|---|---|---|---|
| 2018-01-05 00:00:00 | 1585293495 | 240531207 | DESKTOP | YOUTUBE_SEARCH | 3 |
| 2018-01-05 00:00:00 | 1585293495 | 240531207 | HIGH_END_MOBILE | YOUTUBE_SEARCH | 1 |
| 2018-01-05 00:00:00 | 1585293495 | 240531207 | TABLET | YOUTUBE_SEARCH | 0 |
| 2018-01-05 00:00:00 | 1585293495 | 240531207 | UNKNOWN | YOUTUBE_SEARCH | 0 |
| 2018-01-05 00:00:00 | 1585293495 | 240531207 | DESKTOP | SEARCH | 1 |
| 2018-01-05 00:00:00 | 1585293495 | 240531207 | HIGH_END_MOBILE | SEARCH | 2 |
| 2018-01-05 00:00:00 | 1585293495 | 240531207 | TABLET | SEARCH | 3 |
| 2018-01-05 00:00:00 | 1585293495 | 240531207 | UNKNOWN | SEARCH | 1 |
Table and column names in your destination
Depending on your destination, table and column names may not appear as they are outlined below.
For example: Object names are lowercased in Redshift (CusTomERs >customers), while case is maintained in PostgreSQL destinations (CusTomERs >CusTomERs). Refer to theLoading Guide for your destination for more info.
accessible_bidding_strategies
Theaccessible_bidding_strategies table contains info about accessible bidding strategies in your Google Ads account.
Full Table | |
Primary Key | id |
| Useful links |
customer_id INTEGER | |||
id INTEGER | |||
maximize_conversion_value OBJECT
| |||
maximize_conversions OBJECT
| |||
name STRING | |||
owner_customer_id INTEGER | |||
owner_descriptive_name STRING | |||
resource_name OBJECT, STRING | |||
target_cpa OBJECT
| |||
target_impression_share OBJECT
| |||
target_roas OBJECT
| |||
target_spend OBJECT
| |||
type STRING |
account_performance_report
Theaccount_performance_report table contains all statistics aggregated by default at the account level.
This is aReport table. See theReplication section for information on how data is replicated and loaded for this table.
Key-based Incremental | |
Primary Key | _sdc_record_hash |
Replication Key | date |
| Useful links |
active_view_cpm SINGER.DECIMAL |
active_view_ctr SINGER.DECIMAL |
active_view_impressions INTEGER |
active_view_measurability SINGER.DECIMAL |
active_view_measurable_cost_micros INTEGER |
active_view_measurable_impressions INTEGER |
active_view_viewability SINGER.DECIMAL |
ad_network_type STRING |
all_conversions SINGER.DECIMAL |
all_conversions_from_interactions_rate SINGER.DECIMAL |
all_conversions_value SINGER.DECIMAL |
average_cost SINGER.DECIMAL |
average_cpc SINGER.DECIMAL |
average_cpe SINGER.DECIMAL |
average_cpm SINGER.DECIMAL |
average_cpv SINGER.DECIMAL |
click_type STRING |
clicks INTEGER |
content_budget_lost_impression_share SINGER.DECIMAL |
content_impression_share SINGER.DECIMAL |
content_rank_lost_impression_share SINGER.DECIMAL |
conversion_action OBJECT, STRING |
conversion_action_category STRING |
conversion_action_name STRING |
conversion_adjustment BOOLEAN |
conversion_lag_bucket STRING |
conversion_or_adjustment_lag_bucket STRING |
conversions SINGER.DECIMAL |
conversions_from_interactions_rate SINGER.DECIMAL |
conversions_value SINGER.DECIMAL |
cost_micros INTEGER |
cost_per_all_conversions SINGER.DECIMAL |
cost_per_conversion SINGER.DECIMAL |
cross_device_conversions SINGER.DECIMAL |
ctr SINGER.DECIMAL |
customer_auto_tagging_enabled BOOLEAN |
customer_currency_code STRING |
customer_descriptive_name STRING |
customer_id INTEGER |
customer_manager BOOLEAN |
customer_test_account BOOLEAN |
customer_time_zone STRING |
date DATE-TIME |
day_of_week STRING |
device STRING |
engagement_rate SINGER.DECIMAL |
engagements INTEGER |
external_conversion_source STRING |
hour INTEGER |
impressions INTEGER |
interaction_event_types STRING |
interaction_rate SINGER.DECIMAL |
interactions INTEGER |
invalid_click_rate SINGER.DECIMAL |
invalid_clicks INTEGER |
month DATE-TIME |
month_of_year STRING |
quarter DATE-TIME |
search_budget_lost_impression_share SINGER.DECIMAL |
search_exact_match_impression_share SINGER.DECIMAL |
search_impression_share SINGER.DECIMAL |
search_rank_lost_impression_share SINGER.DECIMAL |
slot STRING |
value_per_all_conversions SINGER.DECIMAL |
value_per_conversion SINGER.DECIMAL |
video_view_rate SINGER.DECIMAL |
video_views INTEGER |
view_through_conversions INTEGER |
week DATE-TIME |
year INTEGER |
{{ system-column.record-hash }} STRING |
accounts
Theaccounts table contains high-level info about the Google Ads account(s) you’ve connected to Stitch.
Full Table | |
Primary Key | id |
| Useful links |
autoTaggingEnabled BOOLEAN | |||||||||
callReportingSetting OBJECT
| |||||||||
conversionTrackingSetting OBJECT
| |||||||||
currencyCode STRING | |||||||||
definitions OBJECT
| |||||||||
descriptiveName STRING | |||||||||
finalUrlSuffix STRING | |||||||||
hasPartnersBadge BOOLEAN | |||||||||
id INTEGER | |||||||||
manager BOOLEAN | |||||||||
optimizationScore NUMBER | |||||||||
optimizationScoreWeight NUMBER | |||||||||
payPerConversionEligibilityFailureReasons ARRAY | |||||||||
remarketingSetting OBJECT
| |||||||||
resourceName STRING | |||||||||
testAccount BOOLEAN | |||||||||
timeZone STRING | |||||||||
trackingUrlTemplate STRING |
ad_group_criterion
Thead_group_criterion table contains info about ad group criteria.
Full Table | |
Primary Keys | criterion_id ad_group_id |
| Useful links |
ad_group STRING | |||||
ad_group_id INTEGER | |||||
approval_status STRING | |||||
bid_modifier DOUBLE | |||||
campaign_id INTEGER | |||||
cpc_bid_micros INTEGER | |||||
cpm_bid_micros INTEGER | |||||
cpv_bid_micros INTEGER | |||||
criterion OBJECT | |||||
criterion_id INTEGER | |||||
customer_id INTEGER | |||||
disapproval_reasons ARRAY
| |||||
display_name STRING | |||||
effective_cpc_bid_micros INTEGER | |||||
effective_cpc_bid_source STRING | |||||
effective_cpm_bid_micros INTEGER | |||||
effective_cpm_bid_source STRING | |||||
effective_cpv_bid_micros INTEGER | |||||
effective_cpv_bid_source STRING | |||||
effective_percent_cpc_bid_micros INTEGER | |||||
effective_percent_cpc_bid_source STRING | |||||
final_mobile_urls ARRAY
| |||||
final_url_suffix STRING | |||||
final_urls ARRAY
| |||||
labels ARRAY
| |||||
negative BOOLEAN | |||||
percent_cpc_bid_micros INTEGER | |||||
position_estimates OBJECT
| |||||
quality_info OBJECT
| |||||
resource_name STRING | |||||
status STRING | |||||
system_serving_status STRING | |||||
tracking_url_template STRING | |||||
type STRING | |||||
url_custom_parameters ARRAY
|
ad_group_performance_report
Thead_group_performance_report table contains all statistics aggregated at the ad group level.
This is aReport table. See theReplication section for information on how data is replicated and loaded for this table.
Key-based Incremental | |
Primary Key | _sdc_record_hash |
Replication Key | date |
| Useful links |
absolute_top_impression_percentage SINGER.DECIMAL | |
active_view_cpm SINGER.DECIMAL | |
active_view_ctr SINGER.DECIMAL | |
active_view_impressions INTEGER | |
active_view_measurability SINGER.DECIMAL | |
active_view_measurable_cost_micros INTEGER | |
active_view_measurable_impressions INTEGER | |
active_view_viewability SINGER.DECIMAL | |
ad_group_ad_rotation_mode STRING | |
ad_group_base_ad_group OBJECT, STRING | |
ad_group_cpc_bid_micros INTEGER | |
ad_group_cpm_bid_micros INTEGER | |
ad_group_cpv_bid_micros INTEGER | |
ad_group_display_custom_bid_dimension STRING | |
ad_group_effective_target_cpa_micros INTEGER | |
ad_group_effective_target_cpa_source STRING | |
ad_group_effective_target_roas SINGER.DECIMAL | |
ad_group_effective_target_roas_source STRING | |
ad_group_final_url_suffix STRING | |
ad_group_id INTEGER | |
ad_group_name STRING | |
ad_group_status STRING | |
ad_group_tracking_url_template STRING | |
ad_group_type STRING | |
ad_group_url_custom_parameters OBJECT, STRING | |
ad_network_type STRING | |
all_conversions SINGER.DECIMAL | |
all_conversions_from_interactions_rate SINGER.DECIMAL | |
all_conversions_value SINGER.DECIMAL | |
average_cost SINGER.DECIMAL | |
average_cpc SINGER.DECIMAL | |
average_cpe SINGER.DECIMAL | |
average_cpm SINGER.DECIMAL | |
average_cpv SINGER.DECIMAL | |
average_page_views SINGER.DECIMAL | |
average_time_on_site SINGER.DECIMAL | |
bounce_rate SINGER.DECIMAL | |
campaign_base_campaign OBJECT, STRING | |
campaign_bidding_strategy OBJECT, STRING | |
campaign_bidding_strategy_type STRING | |
campaign_id INTEGER | |
campaign_labels STRING | |
campaign_manual_cpc OBJECT
| |
campaign_name STRING | |
campaign_percent_cpc OBJECT
| |
campaign_status STRING | |
click_type STRING | |
clicks INTEGER | |
content_impression_share SINGER.DECIMAL | |
content_rank_lost_impression_share SINGER.DECIMAL | |
conversion_action OBJECT, STRING | |
conversion_action_category STRING | |
conversion_action_name STRING | |
conversion_adjustment BOOLEAN | |
conversion_lag_bucket STRING | |
conversion_or_adjustment_lag_bucket STRING | |
conversions SINGER.DECIMAL | |
conversions_from_interactions_rate SINGER.DECIMAL | |
conversions_value SINGER.DECIMAL | |
cost_micros INTEGER | |
cost_per_all_conversions SINGER.DECIMAL | |
cost_per_conversion SINGER.DECIMAL | |
cost_per_current_model_attributed_conversion SINGER.DECIMAL | |
cross_device_conversions SINGER.DECIMAL | |
ctr SINGER.DECIMAL | |
current_model_attributed_conversions SINGER.DECIMAL | |
current_model_attributed_conversions_value SINGER.DECIMAL | |
customer_currency_code STRING | |
customer_descriptive_name STRING | |
customer_id INTEGER | |
customer_time_zone STRING | |
date DATE-TIME | |
day_of_week STRING | |
device STRING | |
engagement_rate SINGER.DECIMAL | |
engagements INTEGER | |
external_conversion_source STRING | |
gmail_forwards INTEGER | |
gmail_saves INTEGER | |
gmail_secondary_clicks INTEGER | |
hour INTEGER | |
impressions INTEGER | |
interaction_event_types STRING | |
interaction_rate SINGER.DECIMAL | |
interactions INTEGER | |
month DATE-TIME | |
month_of_year STRING | |
percent_new_visitors SINGER.DECIMAL | |
phone_calls INTEGER | |
phone_impressions INTEGER | |
phone_through_rate SINGER.DECIMAL | |
quarter DATE-TIME | |
relative_ctr SINGER.DECIMAL | |
search_absolute_top_impression_share SINGER.DECIMAL | |
search_budget_lost_absolute_top_impression_share SINGER.DECIMAL | |
search_budget_lost_top_impression_share SINGER.DECIMAL | |
search_exact_match_impression_share SINGER.DECIMAL | |
search_impression_share SINGER.DECIMAL | |
search_rank_lost_absolute_top_impression_share SINGER.DECIMAL | |
search_rank_lost_impression_share SINGER.DECIMAL | |
search_rank_lost_top_impression_share SINGER.DECIMAL | |
search_top_impression_share SINGER.DECIMAL | |
slot STRING | |
top_impression_percentage SINGER.DECIMAL | |
value_per_all_conversions SINGER.DECIMAL | |
value_per_conversion SINGER.DECIMAL | |
value_per_current_model_attributed_conversion SINGER.DECIMAL | |
video_quartile_p100_rate SINGER.DECIMAL | |
video_quartile_p25_rate SINGER.DECIMAL | |
video_quartile_p50_rate SINGER.DECIMAL | |
video_quartile_p75_rate SINGER.DECIMAL | |
video_view_rate SINGER.DECIMAL | |
video_views INTEGER | |
view_through_conversions INTEGER | |
week DATE-TIME | |
year INTEGER | |
{{ system-column.record-hash }} STRING |
ad_groups
Thead_groups table contains detailed info about your ad groups.
Full Table | |
Primary Key | id |
| Useful links |
adRotationMode STRING | ||||||||||||||||||
baseAdGroup STRING | ||||||||||||||||||
campaign STRING | ||||||||||||||||||
cpcBidMicros INTEGER | ||||||||||||||||||
cpmBidMicros INTEGER | ||||||||||||||||||
cpvBidMicros INTEGER | ||||||||||||||||||
definitions OBJECT
| ||||||||||||||||||
displayCustomBidDimension STRING | ||||||||||||||||||
effectiveTargetCpaMicros INTEGER | ||||||||||||||||||
effectiveTargetCpaSource STRING | ||||||||||||||||||
effectiveTargetRoas NUMBER | ||||||||||||||||||
effectiveTargetRoasSource STRING | ||||||||||||||||||
excludedParentAssetFieldTypes ARRAY | ||||||||||||||||||
explorerAutoOptimizerSetting OBJECT
| ||||||||||||||||||
finalUrlSuffix STRING | ||||||||||||||||||
id INTEGER | ||||||||||||||||||
labels ARRAY | ||||||||||||||||||
name STRING | ||||||||||||||||||
percentCpcBidMicros INTEGER | ||||||||||||||||||
resourceName STRING | ||||||||||||||||||
status STRING | ||||||||||||||||||
targetCpaMicros INTEGER | ||||||||||||||||||
targetCpmMicros INTEGER | ||||||||||||||||||
targetRoas NUMBER | ||||||||||||||||||
targetingSetting OBJECT
| ||||||||||||||||||
trackingUrlTemplate STRING | ||||||||||||||||||
type STRING | ||||||||||||||||||
urlCustomParameters ARRAY |
ad_performance_report
Thead_performance_report table contains all statistics aggregated at the ad level.
This is aReport table. See theReplication section for information on how data is replicated and loaded for this table.
Key-based Incremental | |
Primary Key | _sdc_record_hash |
Replication Key | date |
| Useful links |
absolute_top_impression_percentage SINGER.DECIMAL | |||||||||||||||||||||
active_view_cpm SINGER.DECIMAL | |||||||||||||||||||||
active_view_ctr SINGER.DECIMAL | |||||||||||||||||||||
active_view_impressions INTEGER | |||||||||||||||||||||
active_view_measurability SINGER.DECIMAL | |||||||||||||||||||||
active_view_measurable_cost_micros INTEGER | |||||||||||||||||||||
active_view_measurable_impressions INTEGER | |||||||||||||||||||||
active_view_viewability SINGER.DECIMAL | |||||||||||||||||||||
ad_group_ad_ad_strength STRING | |||||||||||||||||||||
ad_group_ad_policy_summary OBJECT
| |||||||||||||||||||||
ad_group_ad_status STRING | |||||||||||||||||||||
ad_group_base_ad_group OBJECT, STRING | |||||||||||||||||||||
ad_group_id INTEGER | |||||||||||||||||||||
ad_group_name STRING | |||||||||||||||||||||
ad_group_status STRING | |||||||||||||||||||||
ad_network_type STRING | |||||||||||||||||||||
added_by_google_ads BOOLEAN | |||||||||||||||||||||
all_conversions SINGER.DECIMAL | |||||||||||||||||||||
all_conversions_from_interactions_rate SINGER.DECIMAL | |||||||||||||||||||||
all_conversions_value SINGER.DECIMAL | |||||||||||||||||||||
app_ad OBJECT
| |||||||||||||||||||||
average_cost SINGER.DECIMAL | |||||||||||||||||||||
average_cpc SINGER.DECIMAL | |||||||||||||||||||||
average_cpe SINGER.DECIMAL | |||||||||||||||||||||
average_cpm SINGER.DECIMAL | |||||||||||||||||||||
average_cpv SINGER.DECIMAL | |||||||||||||||||||||
average_page_views SINGER.DECIMAL | |||||||||||||||||||||
average_time_on_site SINGER.DECIMAL | |||||||||||||||||||||
bounce_rate SINGER.DECIMAL | |||||||||||||||||||||
call_ad OBJECT
| |||||||||||||||||||||
campaign_base_campaign OBJECT, STRING | |||||||||||||||||||||
campaign_id INTEGER | |||||||||||||||||||||
campaign_labels STRING | |||||||||||||||||||||
campaign_name STRING | |||||||||||||||||||||
campaign_status STRING | |||||||||||||||||||||
click_type STRING | |||||||||||||||||||||
clicks INTEGER | |||||||||||||||||||||
conversion_action OBJECT, STRING | |||||||||||||||||||||
conversion_action_category STRING | |||||||||||||||||||||
conversion_action_name STRING | |||||||||||||||||||||
conversion_adjustment BOOLEAN | |||||||||||||||||||||
conversion_lag_bucket STRING | |||||||||||||||||||||
conversion_or_adjustment_lag_bucket STRING | |||||||||||||||||||||
conversions SINGER.DECIMAL | |||||||||||||||||||||
conversions_from_interactions_rate SINGER.DECIMAL | |||||||||||||||||||||
conversions_value SINGER.DECIMAL | |||||||||||||||||||||
cost_micros INTEGER | |||||||||||||||||||||
cost_per_all_conversions SINGER.DECIMAL | |||||||||||||||||||||
cost_per_conversion SINGER.DECIMAL | |||||||||||||||||||||
cost_per_current_model_attributed_conversion SINGER.DECIMAL | |||||||||||||||||||||
cross_device_conversions SINGER.DECIMAL | |||||||||||||||||||||
ctr SINGER.DECIMAL | |||||||||||||||||||||
current_model_attributed_conversions SINGER.DECIMAL | |||||||||||||||||||||
current_model_attributed_conversions_value SINGER.DECIMAL | |||||||||||||||||||||
customer_currency_code STRING | |||||||||||||||||||||
customer_descriptive_name STRING | |||||||||||||||||||||
customer_id INTEGER | |||||||||||||||||||||
customer_time_zone STRING | |||||||||||||||||||||
date DATE-TIME | |||||||||||||||||||||
day_of_week STRING | |||||||||||||||||||||
device STRING | |||||||||||||||||||||
device_preference STRING | |||||||||||||||||||||
display_url STRING | |||||||||||||||||||||
engagement_rate SINGER.DECIMAL | |||||||||||||||||||||
engagements INTEGER | |||||||||||||||||||||
expanded_dynamic_search_ad OBJECT
| |||||||||||||||||||||
expanded_text_ad OBJECT
| |||||||||||||||||||||
external_conversion_source STRING | |||||||||||||||||||||
final_mobile_urls STRING | |||||||||||||||||||||
final_urls STRING | |||||||||||||||||||||
gmail_forwards INTEGER | |||||||||||||||||||||
gmail_saves INTEGER | |||||||||||||||||||||
gmail_secondary_clicks INTEGER | |||||||||||||||||||||
id INTEGER | |||||||||||||||||||||
image_ad OBJECT
| |||||||||||||||||||||
impressions INTEGER | |||||||||||||||||||||
interaction_event_types STRING | |||||||||||||||||||||
interaction_rate SINGER.DECIMAL | |||||||||||||||||||||
interactions INTEGER | |||||||||||||||||||||
keyword OBJECT
| |||||||||||||||||||||
legacy_responsive_display_ad OBJECT
| |||||||||||||||||||||
month DATE-TIME | |||||||||||||||||||||
month_of_year STRING | |||||||||||||||||||||
percent_new_visitors SINGER.DECIMAL | |||||||||||||||||||||
quarter DATE-TIME | |||||||||||||||||||||
responsive_display_ad OBJECT
| |||||||||||||||||||||
responsive_search_ad OBJECT
| |||||||||||||||||||||
slot STRING | |||||||||||||||||||||
system_managed_resource_source STRING | |||||||||||||||||||||
text_ad OBJECT
| |||||||||||||||||||||
top_impression_percentage SINGER.DECIMAL | |||||||||||||||||||||
tracking_url_template STRING | |||||||||||||||||||||
type STRING | |||||||||||||||||||||
url_custom_parameters OBJECT, STRING | |||||||||||||||||||||
value_per_all_conversions SINGER.DECIMAL | |||||||||||||||||||||
value_per_conversion SINGER.DECIMAL | |||||||||||||||||||||
value_per_current_model_attributed_conversion SINGER.DECIMAL | |||||||||||||||||||||
video_quartile_p100_rate SINGER.DECIMAL | |||||||||||||||||||||
video_quartile_p25_rate SINGER.DECIMAL | |||||||||||||||||||||
video_quartile_p50_rate SINGER.DECIMAL | |||||||||||||||||||||
video_quartile_p75_rate SINGER.DECIMAL | |||||||||||||||||||||
video_view_rate SINGER.DECIMAL | |||||||||||||||||||||
video_views INTEGER | |||||||||||||||||||||
view_through_conversions INTEGER | |||||||||||||||||||||
week DATE-TIME | |||||||||||||||||||||
year INTEGER | |||||||||||||||||||||
{{ system-column.record-hash }} STRING |
ads
Theads table contains comprehensive info about ads in ad groups in your Google Ads account.
Full Table | |
Primary Key | id |
| Useful links |
addedByGoogleAds BOOLEAN | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
appAd OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
appEngagementAd OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
appPreRegistrationAd OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
callAd OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
definitions OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
devicePreference STRING | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
displayUploadAd OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
displayUrl STRING | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
expandedDynamicSearchAd OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
expandedTextAd OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
finalAppUrls ARRAY | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
finalMobileUrls ARRAY | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
finalUrlSuffix STRING | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
finalUrls ARRAY | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
gmailAd OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
hotelAd OBJECT | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
id INTEGER | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
imageAd OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
legacyAppInstallAd OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
legacyResponsiveDisplayAd OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
localAd OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
name STRING | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
resourceName STRING | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
responsiveDisplayAd OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
responsiveSearchAd OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
shoppingComparisonListingAd OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
shoppingProductAd OBJECT | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
shoppingSmartAd OBJECT | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
smartCampaignAd OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
systemManagedResourceSource STRING | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
textAd OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
trackingUrlTemplate STRING | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
type STRING | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
urlCollections ARRAY | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
urlCustomParameters ARRAY | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
videoAd OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
videoResponsiveAd OBJECT
|
age_range_performance_report
Theage_range_performance_report table contains all Display Network and YouTube Network statistics aggregated by age range.
This is aReport table. See theReplication section for information on how data is replicated and loaded for this table.
Key-based Incremental | |
Primary Key | _sdc_record_hash |
Replication Key | date |
| Useful links |
active_view_cpm SINGER.DECIMAL | |
active_view_ctr SINGER.DECIMAL | |
active_view_impressions INTEGER | |
active_view_measurability SINGER.DECIMAL | |
active_view_measurable_cost_micros INTEGER | |
active_view_measurable_impressions INTEGER | |
active_view_viewability SINGER.DECIMAL | |
ad_group_base_ad_group OBJECT, STRING | |
ad_group_criterion_age_range OBJECT | |
ad_group_criterion_bid_modifier SINGER.DECIMAL | |
ad_group_criterion_criterion_id INTEGER | |
ad_group_criterion_effective_cpc_bid_micros INTEGER | |
ad_group_criterion_effective_cpc_bid_source STRING | |
ad_group_criterion_effective_cpm_bid_micros INTEGER | |
ad_group_criterion_effective_cpm_bid_source STRING | |
ad_group_criterion_final_mobile_urls STRING | |
ad_group_criterion_final_urls STRING | |
ad_group_criterion_negative BOOLEAN | |
ad_group_criterion_status STRING | |
ad_group_criterion_tracking_url_template STRING | |
ad_group_criterion_url_custom_parameters OBJECT, STRING | |
ad_group_id INTEGER | |
ad_group_name STRING | |
ad_group_status STRING | |
ad_group_targeting_setting OBJECT
| |
ad_network_type STRING | |
all_conversions SINGER.DECIMAL | |
all_conversions_from_interactions_rate SINGER.DECIMAL | |
all_conversions_value SINGER.DECIMAL | |
average_cost SINGER.DECIMAL | |
average_cpc SINGER.DECIMAL | |
average_cpe SINGER.DECIMAL | |
average_cpm SINGER.DECIMAL | |
average_cpv SINGER.DECIMAL | |
bidding_strategy_name STRING | |
campaign_base_campaign OBJECT, STRING | |
campaign_bidding_strategy OBJECT, STRING | |
campaign_bidding_strategy_type STRING | |
campaign_id INTEGER | |
campaign_name STRING | |
campaign_status STRING | |
click_type STRING | |
clicks INTEGER | |
conversion_action OBJECT, STRING | |
conversion_action_category STRING | |
conversion_action_name STRING | |
conversions SINGER.DECIMAL | |
conversions_from_interactions_rate SINGER.DECIMAL | |
conversions_value SINGER.DECIMAL | |
cost_micros INTEGER | |
cost_per_all_conversions SINGER.DECIMAL | |
cost_per_conversion SINGER.DECIMAL | |
cross_device_conversions SINGER.DECIMAL | |
ctr SINGER.DECIMAL | |
customer_currency_code STRING | |
customer_descriptive_name STRING | |
customer_id INTEGER | |
customer_time_zone STRING | |
date DATE-TIME | |
day_of_week STRING | |
device STRING | |
engagement_rate SINGER.DECIMAL | |
engagements INTEGER | |
external_conversion_source STRING | |
gmail_forwards INTEGER | |
gmail_saves INTEGER | |
gmail_secondary_clicks INTEGER | |
impressions INTEGER | |
interaction_event_types STRING | |
interaction_rate SINGER.DECIMAL | |
interactions INTEGER | |
month DATE-TIME | |
month_of_year STRING | |
quarter DATE-TIME | |
value_per_all_conversions SINGER.DECIMAL | |
value_per_conversion SINGER.DECIMAL | |
video_quartile_p100_rate SINGER.DECIMAL | |
video_quartile_p25_rate SINGER.DECIMAL | |
video_quartile_p50_rate SINGER.DECIMAL | |
video_quartile_p75_rate SINGER.DECIMAL | |
video_view_rate SINGER.DECIMAL | |
video_views INTEGER | |
view_through_conversions INTEGER | |
week DATE-TIME | |
year INTEGER | |
{{ system-column.record-hash }} STRING |
assets
Theassets table contains info about the assets such as images, videos, etc.
This is aReport table. See theReplication section for information on how data is replicated and loaded for this table.
The schema details are available inGoogle documentation.
Full Table | |
Primary Key | id |
| Useful links |
schema UNAVAILABLE |
bidding_strategies
Thebidding_strategies table contains info about bidding strategies in your Google Ads account.
Full Table | |
Primary Key | id |
| Useful links |
campaign_count INTEGER | |||
currency_code STRING | |||
customer_id INTEGER | |||
effective_currency_code STRING | |||
enhanced_cpc OBJECT, STRING | |||
id INTEGER | |||
maximize_conversion_value OBJECT
| |||
maximize_conversions OBJECT
| |||
name STRING | |||
non_removed_campaign_count INTEGER | |||
resource_name OBJECT, STRING | |||
status STRING | |||
target_cpa OBJECT
| |||
target_impression_share OBJECT
| |||
target_roas OBJECT
| |||
target_spend OBJECT
| |||
type STRING |
call_details
Thecall_details table contains info about call tracking of call-only ads or call extensions.
Full Table | |
Primary Key | resource_name |
| Useful links |
ad_group_id INTEGER |
call_duration_seconds INTEGER |
call_status STRING |
call_tracking_display_location STRING |
caller_area_code STRING |
caller_country_code STRING |
campaign_id INTEGER |
customer_id INTEGER |
end_call_date_time STRING |
resource_name STRING |
start_call_date_time STRING |
type STRING |
campaign_audience_performance_report
Thecampaign_audience_performance_report table contains all statistics aggregated by default at the campaign level.
This is aReport table. See theReplication section for information on how data is replicated and loaded for this table.
Key-based Incremental | |
Primary Key | _sdc_record_hash |
Replication Key | date |
| Useful links |
absolute_top_impression_percentage SINGER.DECIMAL | |
active_view_cpm SINGER.DECIMAL | |
active_view_ctr SINGER.DECIMAL | |
active_view_impressions INTEGER | |
active_view_measurability SINGER.DECIMAL | |
active_view_measurable_cost_micros INTEGER | |
active_view_measurable_impressions INTEGER | |
active_view_viewability SINGER.DECIMAL | |
ad_network_type STRING | |
all_conversions SINGER.DECIMAL | |
all_conversions_from_interactions_rate SINGER.DECIMAL | |
all_conversions_value SINGER.DECIMAL | |
average_cost SINGER.DECIMAL | |
average_cpc SINGER.DECIMAL | |
average_cpe SINGER.DECIMAL | |
average_cpm SINGER.DECIMAL | |
average_cpv SINGER.DECIMAL | |
average_page_views SINGER.DECIMAL | |
average_time_on_site SINGER.DECIMAL | |
bidding_strategy_name STRING | |
bounce_rate SINGER.DECIMAL | |
campaign_advertising_channel_sub_type STRING | |
campaign_advertising_channel_type STRING | |
campaign_base_campaign OBJECT, STRING | |
campaign_bidding_strategy OBJECT, STRING | |
campaign_bidding_strategy_type STRING | |
campaign_budget_amount_micros INTEGER | |
campaign_budget_explicitly_shared BOOLEAN | |
campaign_budget_has_recommended_budget BOOLEAN | |
campaign_budget_period STRING | |
campaign_budget_recommended_budget_amount_micros INTEGER | |
campaign_budget_total_amount_micros INTEGER | |
campaign_campaign_budget OBJECT, STRING | |
campaign_criterion_age_range_type STRING | |
campaign_criterion_combined_audience_combined_audience STRING | |
campaign_criterion_criterion_id INTEGER | |
campaign_end_date DATE-TIME | |
campaign_experiment_type STRING | |
campaign_final_url_suffix STRING | |
campaign_id INTEGER | |
campaign_manual_cpc OBJECT
| |
campaign_maximize_conversion_value OBJECT
| |
campaign_name STRING | |
campaign_percent_cpc OBJECT
| |
campaign_serving_status STRING | |
campaign_start_date DATE-TIME | |
campaign_status STRING | |
campaign_tracking_url_template STRING | |
campaign_url_custom_parameters OBJECT, STRING | |
click_type STRING | |
clicks INTEGER | |
content_budget_lost_impression_share SINGER.DECIMAL | |
content_impression_share SINGER.DECIMAL | |
content_rank_lost_impression_share SINGER.DECIMAL | |
conversion_action OBJECT, STRING | |
conversion_action_category STRING | |
conversion_action_name STRING | |
conversion_adjustment BOOLEAN | |
conversion_attribution_event_type STRING | |
conversion_lag_bucket STRING | |
conversion_or_adjustment_lag_bucket STRING | |
conversions SINGER.DECIMAL | |
conversions_from_interactions_rate SINGER.DECIMAL | |
conversions_value SINGER.DECIMAL | |
cost_micros INTEGER | |
cost_per_all_conversions SINGER.DECIMAL | |
cost_per_conversion SINGER.DECIMAL | |
cost_per_current_model_attributed_conversion SINGER.DECIMAL | |
cross_device_conversions SINGER.DECIMAL | |
ctr SINGER.DECIMAL | |
current_model_attributed_conversions SINGER.DECIMAL | |
current_model_attributed_conversions_value SINGER.DECIMAL | |
customer_currency_code STRING | |
customer_descriptive_name STRING | |
customer_id INTEGER | |
customer_time_zone STRING | |
date DATE-TIME | |
day_of_week STRING | |
device STRING | |
engagement_rate SINGER.DECIMAL | |
engagements INTEGER | |
external_conversion_source STRING | |
gmail_forwards INTEGER | |
gmail_saves INTEGER | |
gmail_secondary_clicks INTEGER | |
hour INTEGER | |
impressions INTEGER | |
interaction_event_types STRING | |
interaction_rate SINGER.DECIMAL | |
interactions INTEGER | |
invalid_click_rate SINGER.DECIMAL | |
invalid_clicks INTEGER | |
month DATE-TIME | |
month_of_year STRING | |
percent_new_visitors SINGER.DECIMAL | |
phone_calls INTEGER | |
phone_impressions INTEGER | |
phone_through_rate SINGER.DECIMAL | |
quarter DATE-TIME | |
relative_ctr SINGER.DECIMAL | |
search_absolute_top_impression_share SINGER.DECIMAL | |
search_budget_lost_absolute_top_impression_share SINGER.DECIMAL | |
search_budget_lost_impression_share SINGER.DECIMAL | |
search_budget_lost_top_impression_share SINGER.DECIMAL | |
search_click_share SINGER.DECIMAL | |
search_exact_match_impression_share SINGER.DECIMAL | |
search_impression_share SINGER.DECIMAL | |
search_rank_lost_absolute_top_impression_share SINGER.DECIMAL | |
search_rank_lost_impression_share SINGER.DECIMAL | |
search_rank_lost_top_impression_share SINGER.DECIMAL | |
search_top_impression_share SINGER.DECIMAL | |
slot STRING | |
top_impression_percentage SINGER.DECIMAL | |
value_per_all_conversions SINGER.DECIMAL | |
value_per_conversion SINGER.DECIMAL | |
value_per_current_model_attributed_conversion SINGER.DECIMAL | |
video_quartile_p100_rate SINGER.DECIMAL | |
video_quartile_p25_rate SINGER.DECIMAL | |
video_quartile_p50_rate SINGER.DECIMAL | |
video_quartile_p75_rate SINGER.DECIMAL | |
video_view_rate SINGER.DECIMAL | |
video_views INTEGER | |
view_through_conversions INTEGER | |
week DATE-TIME | |
year INTEGER | |
{{ system-column.record-hash }} STRING |
campaign_budgets
Thecampaign_budgets table contains info about campaign budgets in your Google Ads account.
Full Table | |
Primary Key | id |
| Useful links |
amount_micros INTEGER |
customer_id INTEGER |
delivery_method STRING |
explicitly_shared BOOLEAN |
has_recommended_budget BOOLEAN |
id INTEGER |
name STRING |
period STRING |
recommended_budget_amount_micros INTEGER |
recommended_budget_estimated_change_weekly_clicks INTEGER |
recommended_budget_estimated_change_weekly_cost_micros INTEGER |
recommended_budget_estimated_change_weekly_interactions INTEGER |
recommended_budget_estimated_change_weekly_views INTEGER |
reference_count INTEGER |
resource_name OBJECT, STRING |
status STRING |
total_amount_micros INTEGER |
type STRING |
campaign_criterion
Thecampaign_criterion table contains info about campaign criteria.
Full Table | |
Primary Key | criterion_id |
| Useful links |
bid_modifier FLOAT |
campaign STRING |
campaign_id INTEGER |
criterion OBJECT |
criterion_id INTEGER |
customer_id INTEGER |
display_name STRING |
negative BOOLEAN |
resource_name STRING |
status STRING |
campaign_labels
Thecampaign_labels table contains info about the relationship between campaigns and labels.
Full Table | |
Primary Key | resource_name |
| Useful links |
campaign STRING |
label STRING |
resource_name STRING |
campaign_performance_report
Thecampaign_performance_report table contains all statistics aggregated by default at the campaign level.
This is aReport table. See theReplication section for information on how data is replicated and loaded for this table.
Key-based Incremental | |
Primary Key | _sdc_record_hash |
Replication Key | date |
| Useful links |
absolute_top_impression_percentage SINGER.DECIMAL | |
active_view_cpm SINGER.DECIMAL | |
active_view_ctr SINGER.DECIMAL | |
active_view_impressions INTEGER | |
active_view_measurability SINGER.DECIMAL | |
active_view_measurable_cost_micros INTEGER | |
active_view_measurable_impressions INTEGER | |
active_view_viewability SINGER.DECIMAL | |
ad_network_type STRING | |
all_conversions SINGER.DECIMAL | |
all_conversions_from_interactions_rate SINGER.DECIMAL | |
all_conversions_value SINGER.DECIMAL | |
average_cost SINGER.DECIMAL | |
average_cpc SINGER.DECIMAL | |
average_cpe SINGER.DECIMAL | |
average_cpm SINGER.DECIMAL | |
average_cpv SINGER.DECIMAL | |
average_page_views SINGER.DECIMAL | |
average_time_on_site SINGER.DECIMAL | |
bidding_strategy_name STRING | |
bounce_rate SINGER.DECIMAL | |
campaign_advertising_channel_sub_type STRING | |
campaign_advertising_channel_type STRING | |
campaign_base_campaign OBJECT, STRING | |
campaign_bidding_strategy OBJECT, STRING | |
campaign_bidding_strategy_type STRING | |
campaign_budget_amount_micros INTEGER | |
campaign_budget_explicitly_shared BOOLEAN | |
campaign_budget_has_recommended_budget BOOLEAN | |
campaign_budget_period STRING | |
campaign_budget_recommended_budget_amount_micros INTEGER | |
campaign_budget_total_amount_micros INTEGER | |
campaign_campaign_budget OBJECT, STRING | |
campaign_end_date DATE-TIME | |
campaign_experiment_type STRING | |
campaign_final_url_suffix STRING | |
campaign_id INTEGER | |
campaign_labels STRING | |
campaign_manual_cpc OBJECT
| |
campaign_maximize_conversion_value OBJECT
| |
campaign_name STRING | |
campaign_percent_cpc OBJECT
| |
campaign_serving_status STRING | |
campaign_start_date DATE-TIME | |
campaign_status STRING | |
campaign_tracking_url_template STRING | |
campaign_url_custom_parameters OBJECT, STRING | |
click_type STRING | |
clicks INTEGER | |
content_budget_lost_impression_share SINGER.DECIMAL | |
content_impression_share SINGER.DECIMAL | |
content_rank_lost_impression_share SINGER.DECIMAL | |
conversion_action OBJECT, STRING | |
conversion_action_category STRING | |
conversion_action_name STRING | |
conversion_adjustment BOOLEAN | |
conversion_attribution_event_type STRING | |
conversion_lag_bucket STRING | |
conversion_or_adjustment_lag_bucket STRING | |
conversions SINGER.DECIMAL | |
conversions_from_interactions_rate SINGER.DECIMAL | |
conversions_value SINGER.DECIMAL | |
cost_micros INTEGER | |
cost_per_all_conversions SINGER.DECIMAL | |
cost_per_conversion SINGER.DECIMAL | |
cost_per_current_model_attributed_conversion SINGER.DECIMAL | |
cross_device_conversions SINGER.DECIMAL | |
ctr SINGER.DECIMAL | |
current_model_attributed_conversions SINGER.DECIMAL | |
current_model_attributed_conversions_value SINGER.DECIMAL | |
customer_currency_code STRING | |
customer_descriptive_name STRING | |
customer_id INTEGER | |
customer_time_zone STRING | |
date DATE-TIME | |
day_of_week STRING | |
device STRING | |
engagement_rate SINGER.DECIMAL | |
engagements INTEGER | |
external_conversion_source STRING | |
gmail_forwards INTEGER | |
gmail_saves INTEGER | |
gmail_secondary_clicks INTEGER | |
hour INTEGER | |
impressions INTEGER | |
interaction_event_types STRING | |
interaction_rate SINGER.DECIMAL | |
interactions INTEGER | |
invalid_click_rate SINGER.DECIMAL | |
invalid_clicks INTEGER | |
month DATE-TIME | |
month_of_year STRING | |
percent_new_visitors SINGER.DECIMAL | |
phone_calls INTEGER | |
phone_impressions INTEGER | |
phone_through_rate SINGER.DECIMAL | |
quarter DATE-TIME | |
relative_ctr SINGER.DECIMAL | |
search_absolute_top_impression_share SINGER.DECIMAL | |
search_budget_lost_absolute_top_impression_share SINGER.DECIMAL | |
search_budget_lost_impression_share SINGER.DECIMAL | |
search_budget_lost_top_impression_share SINGER.DECIMAL | |
search_click_share SINGER.DECIMAL | |
search_exact_match_impression_share SINGER.DECIMAL | |
search_impression_share SINGER.DECIMAL | |
search_rank_lost_absolute_top_impression_share SINGER.DECIMAL | |
search_rank_lost_impression_share SINGER.DECIMAL | |
search_rank_lost_top_impression_share SINGER.DECIMAL | |
search_top_impression_share SINGER.DECIMAL | |
slot STRING | |
top_impression_percentage SINGER.DECIMAL | |
value_per_all_conversions SINGER.DECIMAL | |
value_per_conversion SINGER.DECIMAL | |
value_per_current_model_attributed_conversion SINGER.DECIMAL | |
video_quartile_p100_rate SINGER.DECIMAL | |
video_quartile_p25_rate SINGER.DECIMAL | |
video_quartile_p50_rate SINGER.DECIMAL | |
video_quartile_p75_rate SINGER.DECIMAL | |
video_view_rate SINGER.DECIMAL | |
video_views INTEGER | |
view_through_conversions INTEGER | |
week DATE-TIME | |
year INTEGER | |
{{ system-column.record-hash }} STRING |
campaigns
Thecampaigns table contains detailed info about your Google Ads campaigns.
Full Table | |
Primary Key | id |
| Useful links |
accessibleBiddingStrategy STRING | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
adServingOptimizationStatus STRING | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
advertisingChannelSubType STRING | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
advertisingChannelType STRING | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
appCampaignSetting OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
baseCampaign STRING | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
biddingStrategy STRING | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
biddingStrategyType STRING | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
campaignBudget STRING | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
commission OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
definitions OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
dynamicSearchAdsSetting OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
endDate DATE-TIME | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
excludedParentAssetFieldTypes ARRAY | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
experimentType STRING | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
finalUrlSuffix STRING | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
frequencyCaps ARRAY | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
geoTargetTypeSetting OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
hotelSetting OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
id INTEGER | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
labels ARRAY | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
localCampaignSetting OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
manualCpc OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
manualCpm OBJECT | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
manualCpv OBJECT | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
maximizeConversionValue OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
maximizeConversions OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
name STRING | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
networkSettings OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
optimizationGoalSetting OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
optimizationScore NUMBER | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
paymentMode STRING | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
percentCpc OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
realTimeBiddingSetting OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
resourceName STRING | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
selectiveOptimization OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
servingStatus STRING | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
shoppingSetting OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
startDate DATE-TIME | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
status STRING | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
targetCpa OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
targetCpm OBJECT | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
targetImpressionShare OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
targetRoas OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
targetSpend OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
targetingSetting OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
trackingSetting OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
trackingUrlTemplate STRING | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
urlCustomParameters ARRAY | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
urlExpansionOptOut BOOLEAN | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
vanityPharma OBJECT
| ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
videoBrandSafetySuitability STRING |
carrier_constant
Thecarrier_constant table contains info about carrier criteria that can be used in campaign targeting.
Note: In order to replicate this table, you must also set thecampaign_criterion table to replicate.
Full Table | |
campaign_criterion | |
| Useful links |
country_code STRING |
id INTEGER |
name STRING |
resource_name STRING |
click_performance_report
Theclick_performance_report table contains statistics aggregated at each click level, and includes both valid and invalid clicks.
This is aReport table. See theReplication section for information on how data is replicated and loaded for this table.
Key-based Incremental | |
Primary Key | _sdc_record_hash |
Replication Key | date |
| Useful links |
ad_group_id INTEGER | |||||
ad_group_name STRING | |||||
ad_group_status STRING | |||||
ad_network_type STRING | |||||
campaign_id INTEGER | |||||
campaign_labels STRING | |||||
campaign_name STRING | |||||
campaign_status STRING | |||||
click_type STRING | |||||
click_view_ad_group_ad OBJECT, STRING | |||||
click_view_area_of_interest OBJECT
| |||||
click_view_campaign_location_target OBJECT, STRING | |||||
click_view_gclid STRING | |||||
click_view_location_of_presence OBJECT
| |||||
click_view_page_number INTEGER | |||||
click_view_user_list OBJECT, STRING | |||||
clicks INTEGER | |||||
customer_descriptive_name STRING | |||||
customer_id INTEGER | |||||
date DATE-TIME | |||||
device STRING | |||||
month_of_year STRING | |||||
slot STRING | |||||
{{ system-column.record-hash }} STRING |
display_keyword_performance_report
Thedisplay_keyword_performance_report table contains all Display Network and YouTube Network statistics aggregated at the keyword level.
This is aReport table. See theReplication section for information on how data is replicated and loaded for this table.
Key-based Incremental | |
Primary Key | _sdc_record_hash |
Replication Key | date |
| Useful links |
active_view_cpm SINGER.DECIMAL | |
active_view_ctr SINGER.DECIMAL | |
active_view_impressions INTEGER | |
active_view_measurability SINGER.DECIMAL | |
active_view_measurable_cost_micros INTEGER | |
active_view_measurable_impressions INTEGER | |
active_view_viewability SINGER.DECIMAL | |
ad_group_base_ad_group OBJECT, STRING | |
ad_group_criterion_criterion_id INTEGER | |
ad_group_criterion_effective_cpc_bid_micros INTEGER | |
ad_group_criterion_effective_cpc_bid_source STRING | |
ad_group_criterion_effective_cpm_bid_micros INTEGER | |
ad_group_criterion_effective_cpm_bid_source STRING | |
ad_group_criterion_effective_cpv_bid_micros INTEGER | |
ad_group_criterion_effective_cpv_bid_source STRING | |
ad_group_criterion_final_mobile_urls STRING | |
ad_group_criterion_final_urls STRING | |
ad_group_criterion_keyword OBJECT | |
ad_group_criterion_negative BOOLEAN | |
ad_group_criterion_status STRING | |
ad_group_criterion_tracking_url_template STRING | |
ad_group_criterion_url_custom_parameters OBJECT, STRING | |
ad_group_id INTEGER | |
ad_group_name STRING | |
ad_group_status STRING | |
ad_group_targeting_setting OBJECT
| |
ad_network_type STRING | |
all_conversions SINGER.DECIMAL | |
all_conversions_from_interactions_rate SINGER.DECIMAL | |
all_conversions_value SINGER.DECIMAL | |
average_cost SINGER.DECIMAL | |
average_cpc SINGER.DECIMAL | |
average_cpe SINGER.DECIMAL | |
average_cpm SINGER.DECIMAL | |
average_cpv SINGER.DECIMAL | |
bidding_strategy_name STRING | |
campaign_base_campaign OBJECT, STRING | |
campaign_bidding_strategy OBJECT, STRING | |
campaign_bidding_strategy_type STRING | |
campaign_id INTEGER | |
campaign_labels STRING | |
campaign_name STRING | |
campaign_status STRING | |
click_type STRING | |
clicks INTEGER | |
conversion_action OBJECT, STRING | |
conversion_action_category STRING | |
conversion_action_name STRING | |
conversions SINGER.DECIMAL | |
conversions_from_interactions_rate SINGER.DECIMAL | |
conversions_value SINGER.DECIMAL | |
cost_micros INTEGER | |
cost_per_all_conversions SINGER.DECIMAL | |
cost_per_conversion SINGER.DECIMAL | |
cross_device_conversions SINGER.DECIMAL | |
ctr SINGER.DECIMAL | |
customer_currency_code STRING | |
customer_descriptive_name STRING | |
customer_id INTEGER | |
customer_time_zone STRING | |
date DATE-TIME | |
day_of_week STRING | |
device STRING | |
engagement_rate SINGER.DECIMAL | |
engagements INTEGER | |
external_conversion_source STRING | |
gmail_forwards INTEGER | |
gmail_saves INTEGER | |
gmail_secondary_clicks INTEGER | |
impressions INTEGER | |
interaction_event_types STRING | |
interaction_rate SINGER.DECIMAL | |
interactions INTEGER | |
month DATE-TIME | |
month_of_year STRING | |
quarter DATE-TIME | |
value_per_all_conversions SINGER.DECIMAL | |
value_per_conversion SINGER.DECIMAL | |
video_quartile_p100_rate SINGER.DECIMAL | |
video_quartile_p25_rate SINGER.DECIMAL | |
video_quartile_p50_rate SINGER.DECIMAL | |
video_quartile_p75_rate SINGER.DECIMAL | |
video_view_rate SINGER.DECIMAL | |
video_views INTEGER | |
view_through_conversions INTEGER | |
week DATE-TIME | |
year INTEGER | |
{{ system-column.record-hash }} STRING |
display_topics_performance_report
Thedisplay_topics_performance_report table contains all Display Network and YouTube Network statistics aggregated at the topic level.
This is aReport table. See theReplication section for information on how data is replicated and loaded for this table.
Key-based Incremental | |
Primary Key | _sdc_record_hash |
Replication Key | date |
| Useful links |
active_view_cpm SINGER.DECIMAL | ||
active_view_ctr SINGER.DECIMAL | ||
active_view_impressions INTEGER | ||
active_view_measurability SINGER.DECIMAL | ||
active_view_measurable_cost_micros INTEGER | ||
active_view_measurable_impressions INTEGER | ||
active_view_viewability SINGER.DECIMAL | ||
ad_group_base_ad_group OBJECT, STRING | ||
ad_group_criterion_bid_modifier SINGER.DECIMAL | ||
ad_group_criterion_criterion_id INTEGER | ||
ad_group_criterion_effective_cpc_bid_micros INTEGER | ||
ad_group_criterion_effective_cpc_bid_source STRING | ||
ad_group_criterion_effective_cpm_bid_micros INTEGER | ||
ad_group_criterion_effective_cpm_bid_source STRING | ||
ad_group_criterion_final_mobile_urls STRING | ||
ad_group_criterion_final_urls STRING | ||
ad_group_criterion_negative BOOLEAN | ||
ad_group_criterion_status STRING | ||
ad_group_criterion_topic OBJECT
| ||
ad_group_criterion_tracking_url_template STRING | ||
ad_group_criterion_url_custom_parameters OBJECT, STRING | ||
ad_group_id INTEGER | ||
ad_group_name STRING | ||
ad_group_status STRING | ||
ad_group_targeting_setting OBJECT
| ||
ad_network_type STRING | ||
all_conversions SINGER.DECIMAL | ||
all_conversions_from_interactions_rate SINGER.DECIMAL | ||
all_conversions_value SINGER.DECIMAL | ||
average_cost SINGER.DECIMAL | ||
average_cpc SINGER.DECIMAL | ||
average_cpe SINGER.DECIMAL | ||
average_cpm SINGER.DECIMAL | ||
average_cpv SINGER.DECIMAL | ||
bidding_strategy_name STRING | ||
campaign_base_campaign OBJECT, STRING | ||
campaign_bidding_strategy OBJECT, STRING | ||
campaign_bidding_strategy_type STRING | ||
campaign_id INTEGER | ||
campaign_labels STRING | ||
campaign_name STRING | ||
campaign_status STRING | ||
click_type STRING | ||
clicks INTEGER | ||
conversion_action OBJECT, STRING | ||
conversion_action_category STRING | ||
conversion_action_name STRING | ||
conversions SINGER.DECIMAL | ||
conversions_from_interactions_rate SINGER.DECIMAL | ||
conversions_value SINGER.DECIMAL | ||
cost_micros INTEGER | ||
cost_per_all_conversions SINGER.DECIMAL | ||
cost_per_conversion SINGER.DECIMAL | ||
cross_device_conversions SINGER.DECIMAL | ||
ctr SINGER.DECIMAL | ||
customer_currency_code STRING | ||
customer_descriptive_name STRING | ||
customer_id INTEGER | ||
customer_time_zone STRING | ||
date DATE-TIME | ||
day_of_week STRING | ||
device STRING | ||
engagement_rate SINGER.DECIMAL | ||
engagements INTEGER | ||
external_conversion_source STRING | ||
gmail_forwards INTEGER | ||
gmail_saves INTEGER | ||
gmail_secondary_clicks INTEGER | ||
impressions INTEGER | ||
interaction_event_types STRING | ||
interaction_rate SINGER.DECIMAL | ||
interactions INTEGER | ||
month DATE-TIME | ||
month_of_year STRING | ||
quarter DATE-TIME | ||
value_per_all_conversions SINGER.DECIMAL | ||
value_per_conversion SINGER.DECIMAL | ||
video_quartile_p100_rate SINGER.DECIMAL | ||
video_quartile_p25_rate SINGER.DECIMAL | ||
video_quartile_p50_rate SINGER.DECIMAL | ||
video_quartile_p75_rate SINGER.DECIMAL | ||
video_view_rate SINGER.DECIMAL | ||
video_views INTEGER | ||
view_through_conversions INTEGER | ||
week DATE-TIME | ||
year INTEGER | ||
{{ system-column.record-hash }} STRING |
expanded_landing_page_report
Theexpanded_landing_page_report table contains
This is aReport table. See theReplication section for information on how data is replicated and loaded for this table.
Key-based Incremental | |
Primary Key | _sdc_record_hash |
Replication Key | date |
| Useful links |
active_view_cpm SINGER.DECIMAL |
active_view_ctr SINGER.DECIMAL |
active_view_impressions INTEGER |
active_view_measurability SINGER.DECIMAL |
active_view_measurable_cost_micros INTEGER |
active_view_measurable_impressions INTEGER |
active_view_viewability SINGER.DECIMAL |
ad_group_id INTEGER |
ad_group_name STRING |
ad_group_status STRING |
ad_network_type STRING |
all_conversions SINGER.DECIMAL |
average_cost SINGER.DECIMAL |
average_cpc SINGER.DECIMAL |
average_cpe SINGER.DECIMAL |
average_cpm SINGER.DECIMAL |
average_cpv SINGER.DECIMAL |
campaign_advertising_channel_type STRING |
campaign_id INTEGER |
campaign_labels STRING |
campaign_name STRING |
campaign_status STRING |
click_type STRING |
clicks INTEGER |
conversions SINGER.DECIMAL |
conversions_from_interactions_rate SINGER.DECIMAL |
conversions_value SINGER.DECIMAL |
cost_micros INTEGER |
cost_per_conversion SINGER.DECIMAL |
cross_device_conversions SINGER.DECIMAL |
ctr SINGER.DECIMAL |
date DATE-TIME |
day_of_week STRING |
device STRING |
engagement_rate SINGER.DECIMAL |
engagements INTEGER |
expanded_landing_page_view_expanded_final_url STRING |
impressions INTEGER |
interaction_event_types STRING |
interaction_rate SINGER.DECIMAL |
interactions INTEGER |
mobile_friendly_clicks_percentage SINGER.DECIMAL |
month DATE-TIME |
month_of_year STRING |
quarter DATE-TIME |
slot STRING |
speed_score INTEGER |
valid_accelerated_mobile_pages_clicks_percentage SINGER.DECIMAL |
value_per_conversion SINGER.DECIMAL |
video_view_rate SINGER.DECIMAL |
video_views INTEGER |
week DATE-TIME |
year INTEGER |
{{ system-column.record-hash }} STRING |
gender_performance_report
Thegender_performance_report table contains all statistics aggregated by gender.
This is aReport table. See theReplication section for information on how data is replicated and loaded for this table.
Key-based Incremental | |
Primary Key | _sdc_record_hash |
Replication Key | date |
| Useful links |
active_view_cpm SINGER.DECIMAL | |
active_view_ctr SINGER.DECIMAL | |
active_view_impressions INTEGER | |
active_view_measurability SINGER.DECIMAL | |
active_view_measurable_cost_micros INTEGER | |
active_view_measurable_impressions INTEGER | |
active_view_viewability SINGER.DECIMAL | |
ad_group_base_ad_group OBJECT, STRING | |
ad_group_criterion_bid_modifier SINGER.DECIMAL | |
ad_group_criterion_criterion_id INTEGER | |
ad_group_criterion_effective_cpc_bid_micros INTEGER | |
ad_group_criterion_effective_cpc_bid_source STRING | |
ad_group_criterion_effective_cpm_bid_micros INTEGER | |
ad_group_criterion_effective_cpm_bid_source STRING | |
ad_group_criterion_final_mobile_urls STRING | |
ad_group_criterion_final_urls STRING | |
ad_group_criterion_gender OBJECT | |
ad_group_criterion_negative BOOLEAN | |
ad_group_criterion_status STRING | |
ad_group_criterion_tracking_url_template STRING | |
ad_group_criterion_url_custom_parameters OBJECT, STRING | |
ad_group_id INTEGER | |
ad_group_name STRING | |
ad_group_status STRING | |
ad_group_targeting_setting OBJECT
| |
ad_network_type STRING | |
all_conversions SINGER.DECIMAL | |
all_conversions_from_interactions_rate SINGER.DECIMAL | |
all_conversions_value SINGER.DECIMAL | |
average_cost SINGER.DECIMAL | |
average_cpc SINGER.DECIMAL | |
average_cpe SINGER.DECIMAL | |
average_cpm SINGER.DECIMAL | |
average_cpv SINGER.DECIMAL | |
bidding_strategy_name STRING | |
bidding_strategy_type STRING | |
campaign_base_campaign OBJECT, STRING | |
campaign_bidding_strategy OBJECT, STRING | |
campaign_id INTEGER | |
campaign_labels STRING | |
campaign_name STRING | |
campaign_status STRING | |
click_type STRING | |
clicks INTEGER | |
conversion_action OBJECT, STRING | |
conversion_action_category STRING | |
conversion_action_name STRING | |
conversions SINGER.DECIMAL | |
conversions_from_interactions_rate SINGER.DECIMAL | |
conversions_value SINGER.DECIMAL | |
cost_micros INTEGER | |
cost_per_all_conversions SINGER.DECIMAL | |
cost_per_conversion SINGER.DECIMAL | |
cross_device_conversions SINGER.DECIMAL | |
ctr SINGER.DECIMAL | |
customer_currency_code STRING | |
customer_descriptive_name STRING | |
customer_id INTEGER | |
customer_time_zone STRING | |
date DATE-TIME | |
day_of_week STRING | |
device STRING | |
engagement_rate SINGER.DECIMAL | |
engagements INTEGER | |
external_conversion_source STRING | |
gmail_forwards INTEGER | |
gmail_saves INTEGER | |
gmail_secondary_clicks INTEGER | |
impressions INTEGER | |
interaction_event_types STRING | |
interaction_rate SINGER.DECIMAL | |
interactions INTEGER | |
month DATE-TIME | |
month_of_year STRING | |
quarter DATE-TIME | |
value_per_all_conversions SINGER.DECIMAL | |
value_per_conversion SINGER.DECIMAL | |
video_quartile_p100_rate SINGER.DECIMAL | |
video_quartile_p25_rate SINGER.DECIMAL | |
video_quartile_p50_rate SINGER.DECIMAL | |
video_quartile_p75_rate SINGER.DECIMAL | |
video_view_rate SINGER.DECIMAL | |
video_views INTEGER | |
view_through_conversions INTEGER | |
week DATE-TIME | |
year INTEGER | |
{{ system-column.record-hash }} STRING |
geo_performance_report
Thegeo_performance_report table contains all statistics aggregated at the country/territory level.
This is aReport table. See theReplication section for information on how data is replicated and loaded for this table.
Key-based Incremental | |
Primary Key | _sdc_record_hash |
Replication Key | date |
| Useful links |
ad_group_id INTEGER |
ad_group_name STRING |
ad_group_status STRING |
ad_network_type STRING |
all_conversions SINGER.DECIMAL |
all_conversions_from_interactions_rate SINGER.DECIMAL |
all_conversions_value SINGER.DECIMAL |
average_cost SINGER.DECIMAL |
average_cpc SINGER.DECIMAL |
average_cpm SINGER.DECIMAL |
average_cpv SINGER.DECIMAL |
campaign_id INTEGER |
campaign_labels STRING |
campaign_name STRING |
campaign_status STRING |
clicks INTEGER |
conversion_action OBJECT, STRING |
conversion_action_category STRING |
conversion_action_name STRING |
conversions SINGER.DECIMAL |
conversions_from_interactions_rate SINGER.DECIMAL |
conversions_value SINGER.DECIMAL |
cost_micros INTEGER |
cost_per_all_conversions SINGER.DECIMAL |
cost_per_conversion SINGER.DECIMAL |
cross_device_conversions SINGER.DECIMAL |
ctr SINGER.DECIMAL |
customer_currency_code STRING |
customer_descriptive_name STRING |
customer_id INTEGER |
customer_time_zone STRING |
date DATE-TIME |
day_of_week STRING |
device STRING |
external_conversion_source STRING |
geo_target_city OBJECT, STRING |
geo_target_metro OBJECT, STRING |
geo_target_most_specific_location OBJECT, STRING |
geo_target_region OBJECT, STRING |
geographic_view_country_criterion_id INTEGER |
geographic_view_location_type STRING |
impressions INTEGER |
interaction_event_types STRING |
interaction_rate SINGER.DECIMAL |
interactions INTEGER |
month DATE-TIME |
month_of_year STRING |
quarter DATE-TIME |
value_per_all_conversions SINGER.DECIMAL |
value_per_conversion SINGER.DECIMAL |
video_view_rate SINGER.DECIMAL |
video_views INTEGER |
view_through_conversions INTEGER |
week DATE-TIME |
year INTEGER |
{{ system-column.record-hash }} STRING |
keywordless_query_report
Thekeywordless_query_report includes keywordless ads (dynamic search ads) statistics based on search terms.
This is aReport table. See theReplication section for information on how data is replicated and loaded for this table.
Key-based Incremental | |
Primary Key | _sdc_record_hash |
Replication Key | date |
| Useful links |
ad_group_id INTEGER |
ad_group_name STRING |
ad_group_status STRING |
all_conversions SINGER.DECIMAL |
all_conversions_from_interactions_rate SINGER.DECIMAL |
all_conversions_value SINGER.DECIMAL |
average_cpc SINGER.DECIMAL |
average_cpm SINGER.DECIMAL |
campaign_id INTEGER |
campaign_labels STRING |
campaign_name STRING |
campaign_status STRING |
clicks INTEGER |
conversion_action OBJECT, STRING |
conversion_action_category STRING |
conversion_action_name STRING |
conversions SINGER.DECIMAL |
conversions_from_interactions_rate SINGER.DECIMAL |
conversions_value SINGER.DECIMAL |
cost_micros INTEGER |
cost_per_all_conversions SINGER.DECIMAL |
cost_per_conversion SINGER.DECIMAL |
cross_device_conversions SINGER.DECIMAL |
ctr SINGER.DECIMAL |
customer_currency_code STRING |
customer_descriptive_name STRING |
customer_id INTEGER |
customer_time_zone STRING |
date DATE-TIME |
day_of_week STRING |
dynamic_search_ads_search_term_view_headline STRING |
dynamic_search_ads_search_term_view_landing_page STRING |
dynamic_search_ads_search_term_view_page_url STRING |
dynamic_search_ads_search_term_view_search_term STRING |
external_conversion_source STRING |
impressions INTEGER |
month DATE-TIME |
month_of_year STRING |
quarter DATE-TIME |
value_per_all_conversions SINGER.DECIMAL |
value_per_conversion SINGER.DECIMAL |
webpage OBJECT, STRING |
week DATE-TIME |
year INTEGER |
{{ system-column.record-hash }} STRING |
keywords_performance_report
Thekeywords_performance_report table contains all statistics aggregated at the keyword level.
This is aReport table. See theReplication section for information on how data is replicated and loaded for this table.
Key-based Incremental | |
Primary Key | _sdc_record_hash |
Replication Key | date |
| Useful links |
absolute_top_impression_percentage SINGER.DECIMAL | |||||
active_view_cpm SINGER.DECIMAL | |||||
active_view_ctr SINGER.DECIMAL | |||||
active_view_impressions INTEGER | |||||
active_view_measurability SINGER.DECIMAL | |||||
active_view_measurable_cost_micros INTEGER | |||||
active_view_measurable_impressions INTEGER | |||||
active_view_viewability SINGER.DECIMAL | |||||
ad_group_base_ad_group OBJECT, STRING | |||||
ad_group_criterion_approval_status STRING | |||||
ad_group_criterion_criterion_id INTEGER | |||||
ad_group_criterion_effective_cpc_bid_micros INTEGER | |||||
ad_group_criterion_effective_cpc_bid_source STRING | |||||
ad_group_criterion_effective_cpm_bid_micros INTEGER | |||||
ad_group_criterion_final_mobile_urls STRING | |||||
ad_group_criterion_final_url_suffix STRING | |||||
ad_group_criterion_final_urls STRING | |||||
ad_group_criterion_keyword OBJECT
| |||||
ad_group_criterion_negative BOOLEAN | |||||
ad_group_criterion_position_estimates OBJECT
| |||||
ad_group_criterion_quality_info OBJECT
| |||||
ad_group_criterion_status STRING | |||||
ad_group_criterion_system_serving_status STRING | |||||
ad_group_criterion_topic OBJECT
| |||||
ad_group_criterion_tracking_url_template STRING | |||||
ad_group_criterion_url_custom_parameters OBJECT, STRING | |||||
ad_group_id INTEGER | |||||
ad_group_name STRING | |||||
ad_group_status STRING | |||||
ad_network_type STRING | |||||
all_conversions SINGER.DECIMAL | |||||
all_conversions_from_interactions_rate SINGER.DECIMAL | |||||
all_conversions_value SINGER.DECIMAL | |||||
average_cost SINGER.DECIMAL | |||||
average_cpc SINGER.DECIMAL | |||||
average_cpe SINGER.DECIMAL | |||||
average_cpm SINGER.DECIMAL | |||||
average_cpv SINGER.DECIMAL | |||||
average_page_views SINGER.DECIMAL | |||||
average_time_on_site SINGER.DECIMAL | |||||
bounce_rate SINGER.DECIMAL | |||||
campaign_base_campaign OBJECT, STRING | |||||
campaign_bidding_strategy OBJECT, STRING | |||||
campaign_bidding_strategy_type STRING | |||||
campaign_id INTEGER | |||||
campaign_labels STRING | |||||
campaign_manual_cpc OBJECT
| |||||
campaign_name STRING | |||||
campaign_percent_cpc OBJECT
| |||||
campaign_status STRING | |||||
click_type STRING | |||||
clicks INTEGER | |||||
conversion_action OBJECT, STRING | |||||
conversion_action_category STRING | |||||
conversion_action_name STRING | |||||
conversion_adjustment BOOLEAN | |||||
conversion_lag_bucket STRING | |||||
conversion_or_adjustment_lag_bucket STRING | |||||
conversions SINGER.DECIMAL | |||||
conversions_from_interactions_rate SINGER.DECIMAL | |||||
conversions_value SINGER.DECIMAL | |||||
cost_micros INTEGER | |||||
cost_per_all_conversions SINGER.DECIMAL | |||||
cost_per_conversion SINGER.DECIMAL | |||||
cost_per_current_model_attributed_conversion SINGER.DECIMAL | |||||
cross_device_conversions SINGER.DECIMAL | |||||
ctr SINGER.DECIMAL | |||||
current_model_attributed_conversions SINGER.DECIMAL | |||||
current_model_attributed_conversions_value SINGER.DECIMAL | |||||
customer_currency_code STRING | |||||
customer_descriptive_name STRING | |||||
customer_id INTEGER | |||||
customer_time_zone STRING | |||||
date DATE-TIME | |||||
day_of_week STRING | |||||
device STRING | |||||
engagement_rate SINGER.DECIMAL | |||||
engagements INTEGER | |||||
external_conversion_source STRING | |||||
gmail_forwards INTEGER | |||||
gmail_saves INTEGER | |||||
gmail_secondary_clicks INTEGER | |||||
historical_creative_quality_score STRING | |||||
historical_landing_page_quality_score STRING | |||||
historical_quality_score INTEGER | |||||
historical_search_predicted_ctr STRING | |||||
impressions INTEGER | |||||
interaction_event_types STRING | |||||
interaction_rate SINGER.DECIMAL | |||||
interactions INTEGER | |||||
month DATE-TIME | |||||
month_of_year STRING | |||||
percent_new_visitors SINGER.DECIMAL | |||||
quarter DATE-TIME | |||||
search_absolute_top_impression_share SINGER.DECIMAL | |||||
search_budget_lost_absolute_top_impression_share SINGER.DECIMAL | |||||
search_budget_lost_top_impression_share SINGER.DECIMAL | |||||
search_exact_match_impression_share SINGER.DECIMAL | |||||
search_impression_share SINGER.DECIMAL | |||||
search_rank_lost_absolute_top_impression_share SINGER.DECIMAL | |||||
search_rank_lost_impression_share SINGER.DECIMAL | |||||
search_rank_lost_top_impression_share SINGER.DECIMAL | |||||
search_top_impression_share SINGER.DECIMAL | |||||
slot STRING | |||||
top_impression_percentage SINGER.DECIMAL | |||||
value_per_all_conversions SINGER.DECIMAL | |||||
value_per_conversion SINGER.DECIMAL | |||||
value_per_current_model_attributed_conversion SINGER.DECIMAL | |||||
video_quartile_p100_rate SINGER.DECIMAL | |||||
video_quartile_p25_rate SINGER.DECIMAL | |||||
video_quartile_p50_rate SINGER.DECIMAL | |||||
video_quartile_p75_rate SINGER.DECIMAL | |||||
video_view_rate SINGER.DECIMAL | |||||
video_views INTEGER | |||||
view_through_conversions INTEGER | |||||
week DATE-TIME | |||||
year INTEGER | |||||
{{ system-column.record-hash }} STRING |
labels
Thelabels table contains info about labels.
Full Table | |
Primary Key | id |
| Useful links |
id INTEGER | ||
name STRING | ||
resource_name STRING | ||
status STRING | ||
text_label OBJECT
|
landing_page_report
Thelanding_page_report table contains
This is aReport table. See theReplication section for information on how data is replicated and loaded for this table.
Key-based Incremental | |
Primary Key | _sdc_record_hash |
Replication Key | date |
| Useful links |
active_view_cpm SINGER.DECIMAL |
active_view_ctr SINGER.DECIMAL |
active_view_impressions INTEGER |
active_view_measurability SINGER.DECIMAL |
active_view_measurable_cost_micros INTEGER |
active_view_measurable_impressions INTEGER |
active_view_viewability SINGER.DECIMAL |
ad_group_id INTEGER |
ad_group_name STRING |
ad_group_status STRING |
ad_network_type STRING |
all_conversions SINGER.DECIMAL |
average_cost SINGER.DECIMAL |
average_cpc SINGER.DECIMAL |
average_cpe SINGER.DECIMAL |
average_cpm SINGER.DECIMAL |
average_cpv SINGER.DECIMAL |
campaign_advertising_channel_type STRING |
campaign_id INTEGER |
campaign_labels STRING |
campaign_name STRING |
campaign_status STRING |
click_type STRING |
clicks INTEGER |
conversions SINGER.DECIMAL |
conversions_from_interactions_rate SINGER.DECIMAL |
conversions_value SINGER.DECIMAL |
cost_micros INTEGER |
cost_per_conversion SINGER.DECIMAL |
cross_device_conversions SINGER.DECIMAL |
ctr SINGER.DECIMAL |
date DATE-TIME |
day_of_week STRING |
device STRING |
engagement_rate SINGER.DECIMAL |
engagements INTEGER |
impressions INTEGER |
interaction_event_types STRING |
interaction_rate SINGER.DECIMAL |
interactions INTEGER |
landing_page_view_unexpanded_final_url STRING |
mobile_friendly_clicks_percentage SINGER.DECIMAL |
month DATE-TIME |
month_of_year STRING |
quarter DATE-TIME |
slot STRING |
speed_score INTEGER |
valid_accelerated_mobile_pages_clicks_percentage SINGER.DECIMAL |
value_per_conversion SINGER.DECIMAL |
video_view_rate SINGER.DECIMAL |
video_views INTEGER |
week DATE-TIME |
year INTEGER |
{{ system-column.record-hash }} STRING |
language_constant
Thelanguage_constant table contains info about about languages.
Note: In order to replicate this table, you must also set thecampaign_criterion table to replicate.
Full Table | |
Primary Key | id |
campaign_criterion | |
| Useful links |
code STRING |
id INTEGER |
name STRING |
resouce_name STRING |
targetable BOOLEAN |
mobile_app_category_constant
Themobile_app_category_constant table contains info about mobile application categories.
Note: In order to replicate this table, you must also set the following tables to replicate:
Full Table | |
Primary Key | id |
campaign_criterion ad_group_criterion | |
| Useful links |
id INTEGER |
name STRING |
resource_name STRING |
mobile_device_constant
Themobile_device_constant table contains info about mobile devices.
Note: In order to replicate this table, you must also set thecampaign_criterion table to replicate.
Full Table | |
Primary Key | id |
campaign_criterion | |
| Useful links |
id INTEGER |
manufacturer_name STRING |
name STRING |
operating_system_name STRING |
resource_name STRING |
type STRING |
operating_system_verison_constant
Theoperating_system_verison_constant table contains info about mobile operating system versions.
Note: In order to replicate this table, you must also set thecampaign_criterion table to replicate.
Full Table | |
Primary Key | id |
campaign_criterion | |
| Useful links |
id INTEGER |
name STRING |
operator_type STRING |
os_major_version INTEGER |
os_minor_version INTEGER |
resource_name STRING |
placement_performance_report
Theplacement_performance_report table contains
This is aReport table. See theReplication section for information on how data is replicated and loaded for this table.
Key-based Incremental | |
Primary Key | _sdc_record_hash |
Replication Key | date |
| Useful links |
active_view_cpm SINGER.DECIMAL | |
active_view_ctr SINGER.DECIMAL | |
active_view_impressions INTEGER | |
active_view_measurability SINGER.DECIMAL | |
active_view_measurable_cost_micros INTEGER | |
active_view_measurable_impressions INTEGER | |
active_view_viewability SINGER.DECIMAL | |
ad_group_base_ad_group OBJECT, STRING | |
ad_group_criterion_bid_modifier SINGER.DECIMAL | |
ad_group_criterion_criterion_id INTEGER | |
ad_group_criterion_effective_cpc_bid_micros INTEGER | |
ad_group_criterion_effective_cpc_bid_source STRING | |
ad_group_criterion_effective_cpm_bid_micros INTEGER | |
ad_group_criterion_effective_cpm_bid_source STRING | |
ad_group_criterion_final_mobile_urls STRING | |
ad_group_criterion_final_urls STRING | |
ad_group_criterion_negative BOOLEAN | |
ad_group_criterion_placement OBJECT | |
ad_group_criterion_status STRING | |
ad_group_criterion_tracking_url_template STRING | |
ad_group_criterion_url_custom_parameters OBJECT, STRING | |
ad_group_id INTEGER | |
ad_group_name STRING | |
ad_group_status STRING | |
ad_group_targeting_setting OBJECT
| |
ad_network_type STRING | |
all_conversions SINGER.DECIMAL | |
all_conversions_from_interactions_rate SINGER.DECIMAL | |
all_conversions_value SINGER.DECIMAL | |
average_cost SINGER.DECIMAL | |
average_cpc SINGER.DECIMAL | |
average_cpe SINGER.DECIMAL | |
average_cpm SINGER.DECIMAL | |
average_cpv SINGER.DECIMAL | |
bidding_strategy_name STRING | |
bidding_strategy_type STRING | |
campaign_base_campaign OBJECT, STRING | |
campaign_bidding_strategy OBJECT, STRING | |
campaign_id INTEGER | |
campaign_labels STRING | |
campaign_name STRING | |
campaign_status STRING | |
click_type STRING | |
clicks INTEGER | |
conversion_action OBJECT, STRING | |
conversion_action_category STRING | |
conversion_action_name STRING | |
conversions SINGER.DECIMAL | |
conversions_value SINGER.DECIMAL | |
cost_micros INTEGER | |
cost_per_all_conversions SINGER.DECIMAL | |
cost_per_conversion SINGER.DECIMAL | |
cross_device_conversions SINGER.DECIMAL | |
ctr SINGER.DECIMAL | |
customer_currency_code STRING | |
customer_descriptive_name STRING | |
customer_id INTEGER | |
customer_time_zone STRING | |
date DATE-TIME | |
day_of_week STRING | |
device STRING | |
engagement_rate SINGER.DECIMAL | |
engagements INTEGER | |
external_conversion_source STRING | |
gmail_forwards INTEGER | |
gmail_saves INTEGER | |
gmail_secondary_clicks INTEGER | |
impressions INTEGER | |
interaction_event_types STRING | |
interaction_rate SINGER.DECIMAL | |
interactions INTEGER | |
month DATE-TIME | |
month_of_year STRING | |
quarter DATE-TIME | |
value_per_all_conversions SINGER.DECIMAL | |
value_per_conversion SINGER.DECIMAL | |
video_quartile_p100_rate SINGER.DECIMAL | |
video_quartile_p25_rate SINGER.DECIMAL | |
video_quartile_p50_rate SINGER.DECIMAL | |
video_quartile_p75_rate SINGER.DECIMAL | |
video_view_rate SINGER.DECIMAL | |
video_views INTEGER | |
view_through_conversions INTEGER | |
week DATE-TIME | |
year INTEGER | |
{{ system-column.record-hash }} STRING |
search_query_performance_report
Thesearch_query_performance_report table contains all statistics aggregated at the search term level.
This is aReport table. See theReplication section for information on how data is replicated and loaded for this table.
Key-based Incremental | |
Primary Key | _sdc_record_hash |
Replication Key | date |
| Useful links |
absolute_top_impression_percentage SINGER.DECIMAL | |||
ad_group_id INTEGER | |||
ad_group_name STRING | |||
ad_group_status STRING | |||
ad_network_type STRING | |||
all_conversions SINGER.DECIMAL | |||
all_conversions_from_interactions_rate SINGER.DECIMAL | |||
all_conversions_value SINGER.DECIMAL | |||
average_cost SINGER.DECIMAL | |||
average_cpc SINGER.DECIMAL | |||
average_cpe SINGER.DECIMAL | |||
average_cpm SINGER.DECIMAL | |||
average_cpv SINGER.DECIMAL | |||
campaign_id INTEGER | |||
campaign_labels STRING | |||
campaign_name STRING | |||
campaign_status STRING | |||
clicks INTEGER | |||
conversion_action OBJECT, STRING | |||
conversion_action_category STRING | |||
conversion_action_name STRING | |||
conversions SINGER.DECIMAL | |||
conversions_from_interactions_rate SINGER.DECIMAL | |||
conversions_value SINGER.DECIMAL | |||
cost_micros INTEGER | |||
cost_per_all_conversions SINGER.DECIMAL | |||
cost_per_conversion SINGER.DECIMAL | |||
cross_device_conversions SINGER.DECIMAL | |||
ctr SINGER.DECIMAL | |||
customer_currency_code STRING | |||
customer_descriptive_name STRING | |||
customer_id INTEGER | |||
customer_time_zone STRING | |||
date DATE-TIME | |||
day_of_week STRING | |||
device STRING | |||
engagement_rate SINGER.DECIMAL | |||
engagements INTEGER | |||
external_conversion_source STRING | |||
final_urls STRING | |||
id INTEGER | |||
impressions INTEGER | |||
interaction_event_types STRING | |||
interaction_rate SINGER.DECIMAL | |||
interactions INTEGER | |||
keyword OBJECT
| |||
month DATE-TIME | |||
month_of_year STRING | |||
quarter DATE-TIME | |||
search_term_match_type STRING | |||
search_term_view_search_term STRING | |||
search_term_view_status STRING | |||
top_impression_percentage SINGER.DECIMAL | |||
tracking_url_template STRING | |||
value_per_all_conversions SINGER.DECIMAL | |||
value_per_conversion SINGER.DECIMAL | |||
video_quartile_p100_rate SINGER.DECIMAL | |||
video_quartile_p25_rate SINGER.DECIMAL | |||
video_quartile_p50_rate SINGER.DECIMAL | |||
video_quartile_p75_rate SINGER.DECIMAL | |||
video_view_rate SINGER.DECIMAL | |||
video_views INTEGER | |||
view_through_conversions INTEGER | |||
week DATE-TIME | |||
year INTEGER | |||
{{ system-column.record-hash }} STRING |
shopping_performance_report
Theshopping_performance_report table contains
This is aReport table. See theReplication section for information on how data is replicated and loaded for this table.
Key-based Incremental | |
Primary Key | _sdc_record_hash |
Replication Key | date |
| Useful links |
ad_group_id INTEGER |
ad_group_name STRING |
ad_group_status STRING |
ad_network_type STRING |
all_conversions SINGER.DECIMAL |
all_conversions_from_interactions_rate SINGER.DECIMAL |
all_conversions_value SINGER.DECIMAL |
average_cpc SINGER.DECIMAL |
campaign_id INTEGER |
campaign_labels STRING |
campaign_name STRING |
campaign_status STRING |
click_type STRING |
clicks INTEGER |
conversion_action OBJECT, STRING |
conversion_action_category STRING |
conversion_action_name STRING |
conversions SINGER.DECIMAL |
conversions_from_interactions_rate SINGER.DECIMAL |
conversions_value SINGER.DECIMAL |
cost_micros INTEGER |
cost_per_all_conversions SINGER.DECIMAL |
cost_per_conversion SINGER.DECIMAL |
cross_device_conversions SINGER.DECIMAL |
ctr SINGER.DECIMAL |
customer_descriptive_name STRING |
customer_id INTEGER |
date DATE-TIME |
day_of_week STRING |
device STRING |
external_conversion_source STRING |
impressions INTEGER |
month DATE-TIME |
product_aggregator_id INTEGER |
product_category_level1 OBJECT, STRING |
product_category_level2 OBJECT, STRING |
product_category_level3 OBJECT, STRING |
product_category_level4 OBJECT, STRING |
product_category_level5 OBJECT, STRING |
product_brand STRING |
product_channel STRING |
product_channel_exclusivity STRING |
product_condition STRING |
product_country OBJECT, STRING |
product_custom_attribute0 STRING |
product_custom_attribute1 STRING |
product_custom_attribute2 STRING |
product_custom_attribute3 STRING |
product_custom_attribute4 STRING |
product_item_id STRING |
product_language OBJECT, STRING |
product_merchant_id INTEGER |
product_store_id STRING |
product_title STRING |
product_type_l1 STRING |
product_type_l2 STRING |
product_type_l3 STRING |
product_type_l4 STRING |
product_type_l5 STRING |
quarter DATE-TIME |
search_absolute_top_impression_share SINGER.DECIMAL |
search_click_share SINGER.DECIMAL |
search_impression_share SINGER.DECIMAL |
value_per_all_conversions SINGER.DECIMAL |
value_per_conversion SINGER.DECIMAL |
week DATE-TIME |
year INTEGER |
{{ system-column.record-hash }} STRING |
topic_constant
Thetopic_constant table contains info about topics.
Note: In order to replicate this table, you must also set the following tables to replicate:
Full Table | |
Primary Key | id |
campaign_criterion ad_group_criterion | |
| Useful links |
id INTEGER | |
path ARRAY
| |
resource_name STRING | |
topic_constant_parent STRING |
user_interest
Theuser_interest table contains info about user interests to be targeted.
Note: In order to replicate this table, you must also set the following tables to replicate:
Full Table | |
Primary Key | id |
campaign_criterion ad_group_criterion | |
| Useful links |
availabilities ARRAY
| |||||||||||
id INTEGER | |||||||||||
launched_to_all BOOLEAN | |||||||||||
name STRING | |||||||||||
resource_name STRING | |||||||||||
taxonomy_type STRING | |||||||||||
user_interest_parent STRING |
user_list
Theuser_list table contains info about lists of user that can be targeted.
Note: In order to replicate this table, you must also set the following tables to replicate:
Full Table | |
Primary Key | id |
campaign_criterion ad_group_criterion | |
| Useful links |
access_reason STRING |
account_user_list_status STRING |
closing_reason STRING |
customer_id INTEGER |
description STRING |
eligible_for_display BOOLEAN |
eligible_for_search BOOLEAN |
id INTEGER |
integration_code STRING |
match_rate_percentage INTEGER |
membership_life_span INTEGER |
membership_status STRING |
name STRING |
read_only BOOLEAN |
resource_name STRING |
size_for_display INTEGER |
size_for_search INTEGER |
size_range_for_display STRING |
size_range_for_search STRING |
type STRING |
user_list OBJECT |
user_location_performance_report
Theuser_location_performance_report table contains
This is aReport table. See theReplication section for information on how data is replicated and loaded for this table.
Key-based Incremental | |
Primary Key | _sdc_record_hash |
Replication Key | date |
| Useful links |
ad_group_id INTEGER |
ad_group_name STRING |
ad_group_status STRING |
ad_network_type STRING |
all_conversions SINGER.DECIMAL |
all_conversions_from_interactions_rate SINGER.DECIMAL |
all_conversions_value SINGER.DECIMAL |
average_cost SINGER.DECIMAL |
average_cpc SINGER.DECIMAL |
average_cpm SINGER.DECIMAL |
average_cpv SINGER.DECIMAL |
campaign_id INTEGER |
campaign_labels STRING |
campaign_name STRING |
campaign_status STRING |
clicks INTEGER |
conversion_action OBJECT, STRING |
conversion_action_category STRING |
conversion_action_name STRING |
conversions SINGER.DECIMAL |
conversions_from_interactions_rate SINGER.DECIMAL |
conversions_value SINGER.DECIMAL |
cost_micros INTEGER |
cost_per_all_conversions SINGER.DECIMAL |
cost_per_conversion SINGER.DECIMAL |
cross_device_conversions SINGER.DECIMAL |
ctr SINGER.DECIMAL |
customer_currency_code STRING |
customer_descriptive_name STRING |
customer_id INTEGER |
customer_time_zone STRING |
date DATE-TIME |
day_of_week STRING |
device STRING |
external_conversion_source STRING |
geo_target_city OBJECT, STRING |
geo_target_metro OBJECT, STRING |
geo_target_most_specific_location OBJECT, STRING |
geo_target_region OBJECT, STRING |
impressions INTEGER |
interaction_event_types STRING |
interaction_rate SINGER.DECIMAL |
interactions INTEGER |
month DATE-TIME |
month_of_year STRING |
quarter DATE-TIME |
user_location_view_country_criterion_id INTEGER |
user_location_view_targeting_location BOOLEAN |
value_per_all_conversions SINGER.DECIMAL |
value_per_conversion SINGER.DECIMAL |
video_view_rate SINGER.DECIMAL |
video_views INTEGER |
view_through_conversions INTEGER |
week DATE-TIME |
year INTEGER |
{{ system-column.record-hash }} STRING |
video_performance_report
Thevideo_performance_report table contains statistics for your account’s videos.
This is aReport table. See theReplication section for information on how data is replicated and loaded for this table.
Key-based Incremental | |
Primary Key | _sdc_record_hash |
Replication Key | date |
| Useful links |
ad_group_ad_status STRING |
ad_group_id INTEGER |
ad_group_name STRING |
ad_group_status STRING |
ad_network_type STRING |
all_conversions SINGER.DECIMAL |
all_conversions_from_interactions_rate SINGER.DECIMAL |
all_conversions_value SINGER.DECIMAL |
average_cpm SINGER.DECIMAL |
average_cpv SINGER.DECIMAL |
campaign_id INTEGER |
campaign_labels STRING |
campaign_name STRING |
campaign_status STRING |
click_type STRING |
clicks INTEGER |
conversion_action OBJECT, STRING |
conversion_action_category STRING |
conversion_action_name STRING |
conversions SINGER.DECIMAL |
conversions_value SINGER.DECIMAL |
cost_micros INTEGER |
cost_per_all_conversions SINGER.DECIMAL |
cost_per_conversion SINGER.DECIMAL |
cross_device_conversions SINGER.DECIMAL |
ctr SINGER.DECIMAL |
customer_currency_code STRING |
customer_descriptive_name STRING |
customer_id INTEGER |
customer_time_zone STRING |
date DATE-TIME |
day_of_week STRING |
device STRING |
engagement_rate SINGER.DECIMAL |
engagements INTEGER |
external_conversion_source STRING |
id INTEGER |
impressions INTEGER |
month DATE-TIME |
month_of_year STRING |
quarter DATE-TIME |
value_per_all_conversions SINGER.DECIMAL |
video_channel_id STRING |
video_duration_millis INTEGER |
video_id STRING |
video_quartile_p100_rate SINGER.DECIMAL |
video_quartile_p25_rate SINGER.DECIMAL |
video_quartile_p50_rate SINGER.DECIMAL |
video_quartile_p75_rate SINGER.DECIMAL |
video_title STRING |
video_view_rate SINGER.DECIMAL |
video_views INTEGER |
view_through_conversions INTEGER |
week DATE-TIME |
year INTEGER |
{{ system-column.record-hash }} STRING |
| Related | Troubleshooting |
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