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Amazon - statistics & facts

There is a stark difference in the e-commerce industry before and after the rise of Amazon. The international e-commerce behemoth has redefined standards of online retail and shopping services, making the most out of the marketplace business model. The steadily increasing sales figures speak for themselves — Amazon hit nearly 638 billion U.S. dollars in net sales revenue worldwide in 2024. Due to its global scope and reach, Amazon is considered one of themost valuable brands worldwide.

Selling strategies and operations

Most ofAmazon's revenue is generated through e-retail sales of different categories of products, followed by third-party seller revenues, retail and media subscriptions, and AWS cloud services. Amazon serves as a global platform forthird-party sellers (3P), which are independent sellers using Amazon as an e-commerce site to offer their products. 3P sales account for roughly 60 percent of total paid units on Amazon’s marketplace.Amazon also provides sellers withend-to-end logistics services. The fulfilled-by-Amazon (FBA) option includes order picking, packing, shipping, and handling and it is now used to distribute about half of the units sold in most Amazon’s markets.

Milestones for a business empire

Over 100mergers and acquisitions have paved the way for Amazon’s commerce empire. Since the enormous take-over of grocer Whole Foods worth 13.7 billion U.S. dollars in 2017, Amazon has invested in several industries, from entertainment to tech, from logistics to healthcare. The latest acquisitions show Amazon’s strategic interest in artificial intelligence. In August 2024, the e-commerce giant acquired Perceive, a startup providing AI microprocessors with low power consumption.

Amazon’s patent filing activity is intense and signals that the company will stay at the forefront of technology innovations. Drone delivery services – branded with ‘Prime air’ – are being tested in the United States, Italy, and the UK. In addition to that, Generative AI is already being used for personalization and content management purposes. Predictive models based on environmental factors and road safety are being tested to ease the hectic work of drivers participating in Amazon’s Delivery Service Partner program.

Nearly perfect logistics

Amazon raised the bar of delivery standards in e-commerce by heavily investing in the logistics business Amazon Freight – one of the biggest and most efficient logistics providers worldwide. The company does not just manage a volume ofnearly six billion packages in the United States, but it implemented AI-powered automation able to evaluate shipping costs by considering multiple factors: distance from Amazon’s fulfillment centers, inventory balance, seasonality, and so on. Delivery costs are eventually lower for consumers more and more appreciating Amazon’s convenience when it comes to delivery options.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published byDaniela Coppola,Feb 24, 2025
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Key insights

Amazon revenue
716.92bn USD
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Revenue of Amazon from 2005 to 2025 (in billion U.S. dollars)

Detailed statistics

Amazon revenue 2005-2025

Amazon net income
77.7bn USD
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Net income of Amazon from 2005 to 2025 (in million U.S. dollars)

Detailed statistics

Amazon net income 2005-2025

Amazon's brand value
576.6bn USD
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Amazon's global brand value from 2006 to 2025 (in billion U.S. dollars)

Detailed statistics

Amazon: brand value 2006-2025

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Overview

Financials

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Key insights

Amazon revenue
716.92bn USD
Log in or register to access full data.
Revenue of Amazon from 2005 to 2025 (in billion U.S. dollars)

Detailed statistics

Amazon revenue 2005-2025

Amazon net income
77.7bn USD
Log in or register to access full data.
Net income of Amazon from 2005 to 2025 (in million U.S. dollars)

Detailed statistics

Amazon net income 2005-2025

Amazon's brand value
576.6bn USD
Log in or register to access full data.
Amazon's global brand value from 2006 to 2025 (in billion U.S. dollars)

Detailed statistics

Amazon: brand value 2006-2025

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Amazon
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Keyfigures

Key figures

The most important key figures provide you with a compact summary of the topic of "Amazon" and take you straight to the corresponding statistics.

Company data

  • Number of employees
    1,576k
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    Employees of Amazon from 2007 to 2025
    Detailed statistics

    Amazon employees 2007-2025

  • Annual fulfillment expenses
    109.07m USD
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    Annual fulfillment expenses of Amazon from 2001 to 2025 (in million U.S. dollars)
    Detailed statistics

    Amazon annual fulfillment spending 2001-2025

  • Quarterly revenue from subscription services
    13.1m USD
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    Global net revenue of Amazon.com from 4th quarter 2017 to 4th quarter 2025, by product group (in million U.S. dollars)
    Detailed statistics

    Quarterly global net revenue of Amazon 2017-2025, by product group

  • Annual net income in North America business
    29.6m USD
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    Annual operating income/loss of Amazon from 2015 to 2025, by segment (in million U.S. dollar)
    Detailed statistics

    Amazon operating income 2015-2025, by segment

  • Global ad spend
    23.5bn USD
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    Annual advertising costs of Amazon from 2015 to 2025 (in billion U.S. dollars)
    Detailed statistics

    Amazon: global ad spend 2015-2025

Competitors

  • Most visited marketplace in Europe
    Amazon
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    Leading online marketplaces in Europe as of April 2023, based on number of monthly visits (in millions)
    Detailed statistics

    Leading online marketplaces in Europe 2023, by monthly visits

  • Cross-border shoppers buying on AliExpress
    8%
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    Online retailers from which global shoppers made their most recent cross-border purchase in 2025
    Detailed statistics

    Merchants where global shoppers made their latest cross-border purchase 2025

  • Most downloaded shopping app in the U.S.
    Temu
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    Leading shopping apps in the United States in 2024, by number of downloads (in millions)
    Detailed statistics

    Most downloaded shopping apps in the U.S. 2024

  • Leading marketplace in Brazil
    Mercado Livre
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    Leading online marketplaces in Brazil in 2024, by Gross Merchandise Value (in million U.S. dollars)
    Detailed statistics

    Leading online marketplaces in Brazil 2024, by GMV

  • Most visited apparel website worldwide
    Shein
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    Most popular fashion and apparel websites worldwide in December 2023, based on share of visits
    Detailed statistics

    Leading fashion and apparel websites worldwide 2023, based on visit share

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