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Anime industry in Japan - statistics and facts

The animation industry is one of Japan’s most visually distinctive media industries. While animation works are generally referred to as “anime” in the Japanese language, the term is used in other countries to describe animation specifically produced in Japan or a certain aesthetic associated with Japanese animations and related products. Regular anime programs became a staple of television broadcasting, partly due to the pioneering endeavors of Osamu Tezuka, whose animation series “Astro Boy” premiered on Fuji TV in 1963 and became a major success. Targeted initially at children, anime became more sophisticated as a storytelling medium throughout the decades, making it increasingly compelling for adult audiences. Due to the strong growth of the overseas market since the mid-2010s,total anime industry revenue reached a record-setting 3.35 trillion Japanese yen in 2023.

Current state of the anime industry

As a result of high demand from domestic and overseas audiences, the anime industry currently produces a large number of shows every year. New broadcast programs clearly outnumber long-running shows, resulting in high content turnover. Animated works also play a significant role in thefilm industry, with anime movies regularly ranking at thetop of the box office. One particularly noteworthy example is the theatrical adaptation of “Demon Slayer,” which became Japan’s highest-grossing movie to date despite being released during the COVID-19 pandemic in October 2020.

The boom in animation has led to an increase in animation companies since the turn of the millennium. Animation works are often produced by so-called production committees, which consist of different corporations specializing in certain business fields. While this reduces each company's risk and enables specialization in a market where success remains difficult to predict, the actual production companies frequently earn only a fraction of the generated revenue. As a result, animators are often severely underpaid, and many quit in the first years of their careers.

Anime and the video streaming business

Abreakdown of the industry revenue by segment shows that merchandising is by far the most valuable business within the domestic market. However, in recent years, particularly high growth has been observed in the anime streaming business. The competition between major platforms, such as Netflix, Amazon Prime Video, and Disney+, has spurred on theJapanese video-on-demand (VOD) market and opened up new possibilities for animation production companies, which are increasingly in demand as content creators. Cooperations with major video streaming services have become a lucrative business, leading to many shows being created with international audiences in mind. To better position itself in the distribution business, Sony acquiredanime streaming service Crunchyroll for almost 1.2 billion U.S. dollars in 2021. This purchase can be considered a further indicator of the importance streaming will likely have for the anime industry in the coming years.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published byStatista Research Department,Feb 5, 2025
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Key insights

Total revenue of the animation industry
3.4tn JPY
Total revenue of the animation industry in Japan from 2014 to 2023 (in trillion Japanese yen)

Detailed statistics

Total revenue of the anime industry Japan 2014-2023

Most valuable domestic segment of the animation industry
Merchandising
Revenue of the animation industry in Japan in 2023, by segment (in billion Japanese yen)

Detailed statistics

Revenue of the anime industry Japan 2023, by segment

Domestic anime streaming revenue
250.1bn JPY
Revenue of the animation video streaming market in Japan from 2014 to 2023 (in billion Japanese yen)

Detailed statistics

Anime streaming market size Japan 2014-2023

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Overview

Broadcasting

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Streaming and videograms

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Consumer behavior and preferences

Key insights

Total revenue of the animation industry
3.4tn JPY
Total revenue of the animation industry in Japan from 2014 to 2023 (in trillion Japanese yen)

Detailed statistics

Total revenue of the anime industry Japan 2014-2023

Most valuable domestic segment of the animation industry
Merchandising
Revenue of the animation industry in Japan in 2023, by segment (in billion Japanese yen)

Detailed statistics

Revenue of the anime industry Japan 2023, by segment

Domestic anime streaming revenue
250.1bn JPY
Revenue of the animation video streaming market in Japan from 2014 to 2023 (in billion Japanese yen)

Detailed statistics

Anime streaming market size Japan 2014-2023

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Anime industry in Japan
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Keyfigures

Key figures

The most important key figures provide you with a compact summary of the topic of "Anime industry in Japan" and take you straight to the corresponding statistics.

Animation companies

  • Net sales of Kadokawa Corporation
    258.1bn JPY
    Net sales of Kadokawa Corporation from fiscal year 2015 to 2024 (in billion Japanese yen)
    Detailed statistics

    Kadokawa net sales FY 2015-2024

  • Net sales of Toei Animation
    88.65bn JPY
    Net sales of Toei Animation Co., Ltd. from fiscal year 2016 to 2024 (in billion Japanese yen)
    Detailed statistics

    Toei Animation's net sales FY 2016-2024

  • Net sales of IG Port
    11.84bn JPY
    Net sales of IG Port, Inc. from fiscal year 2015 to 2023 (in billion Japanese yen)
    Detailed statistics

    IG Port's net sales FY 2015-2023

Virtual YouTuber (VTuber) companies

  • Revenue of Anycolor
    32bn JPY
    Revenue of Anycolor Inc. from fiscal year 2018 to 2024 (in billion Japanese yen)
    Detailed statistics

    Anycolor's revenue FY 2018-2024

  • Number of VTubers managed by Anycolor
    158
    Number of virtual YouTubers (VTubers) managed by Anycolor Inc. from fiscal year 2021 to 2024
    Detailed statistics

    Anycolor's number of VTubers FY 2021-2024

  • Revenue of Cover
    43.4bn JPY
    Revenue of Cover Corporation from fiscal year 2018 to 2024 (in billion Japanese yen)
    Detailed statistics

    Cover's revenue FY 2018-2024

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