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TikTok - statistics & facts

TikTok has established itself as one of the most influential social media platforms in the world. The app shapes how millions create, consume, and share content. Its success as a short-form video leader is matched by the challenges it faces, with ongoing regulatory scrutiny over security and content standards. Despite these dilemmas, its story demonstrates the staying power of short-form video and the constant need for social media to evolve alongside its audiences.

Who is on TikTok?

In 2025, TikTok stands as one of themost popular social media platforms worldwide, attracting a massive and diverse user base. The app had around1.59 billion global users at the start of the year, with projections estimating growth to approximately 1.9 billion by 2029. Within country rankings,the United States led with 135 million users, followed by Indonesia with 107 million and Brazil with 92 million.

Demographically, the largest share of TikTok’s audience consisted ofmen aged 25 to 34, making up over 20 percent of its global user base. The platform’s popularity declined among older demographics, reinforcing its strong appeal to younger audiences.

Content is king

By early 2025, TikTok continued to showcase the strong influence of its top creators and shifting user engagement trends. Comedian Khabane Lame held the title of themost-followed creator on the platform in January 2025, amassing 162.4 million subscribers. Close behind was influencer Charli D’Amelio, who ranked second with 155.8 million followers.

Meanwhile, video content on the platform has been steadily getting longer. In 2024, theaverage TikTok video ran for 42.7 seconds, up from 39 seconds in 2023. However, the engagement rate of the platform dropped from5.77 percent in 2023 to 4.64 percent in 2024.

Record success, real challenges

In June 2025, TikTok was one of the most popular apps in the world, ranking as thesecond most downloaded app globally and outranking market leaders such as WhatsApp, Facebook, and Instagram. It only fell short of ChatGPT, which led the charts with 50 million downloads compared to TikTok’s 37 million.

In the second quarter of 2025 alone,TikTok was downloaded around 192 million times worldwide. During the same period, the platform alsogenerated more than one billion U.S. dollars in direct user revenue, highlighting its rapid growth and sustained global popularity, as well as its role inglobal digital advertising.

Even though it dominates globally, TikTok faces constant challenges. In the United States, the platform is grappling with political pressure and legal battles, asthe threat of a nationwide ban continues to loom. But with its growing user base, creator-driven influence, appeal to younger generations, and impressive revenue streams, TikTok keeps its status as one of the most defining platforms of the digital era.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Daniel Slotta
Research expert covering Greater China
Published byDaniel Slotta,Jan 13, 2026
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Key insights

TikTok videos uploaded every minute
16,000
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Media usage in an internet minute as of December 2024

Detailed statistics

Media usage in an online minute 2024

Brand value of TikTok
75.67bn USD
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Leading media and entertainment brands worldwide in 2025, by brand value (in billion U.S. dollars)

Detailed statistics

Most valuable media & entertainment brands worldwide 2025

Number of global TikTok users
1.99bn
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Most popular social networks worldwide as of February 2025, by number of monthly active users (in millions)

Detailed statistics

Most used social networks 2025, by number of users

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Overview

Benchmark

Usage and demographics

Creators and content

Downloads

Marketing and advertising

Community guidelines enforcement

Spotlight: U.S. TikTok ban

Key insights

TikTok videos uploaded every minute
16,000
Log in or register to access full data.
Media usage in an internet minute as of December 2024

Detailed statistics

Media usage in an online minute 2024

Brand value of TikTok
75.67bn USD
Log in or register to access full data.
Leading media and entertainment brands worldwide in 2025, by brand value (in billion U.S. dollars)

Detailed statistics

Most valuable media & entertainment brands worldwide 2025

Number of global TikTok users
1.99bn
Log in or register to access full data.
Most popular social networks worldwide as of February 2025, by number of monthly active users (in millions)

Detailed statistics

Most used social networks 2025, by number of users

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Keyfigures

Key figures

The most important key figures provide you with a compact summary of the topic of "TikTok" and take you straight to the corresponding statistics.

Usage and demographics

  • Number of TikTok users
    1.36bn
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    Number of TikTok users worldwide from 2017 to 2029 (in millions)
    Detailed statistics

    Global TikTok users 2017-2029

  • Country with the most TikTok users
    Indonesia
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    Countries with the largest TikTok advertising audience as of October 2025 (in millions)
    Detailed statistics

    Countries with the most TikTok users 2025

  • TikTok's largest demographic
    Male users aged 25-34 years
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    Distribution of TikTok users worldwide as of October 2025, by age and gender
    Detailed statistics

    Age and gender distribution of TikTok audience worldwide 2025

Creators and content

  • Most popular TikTok content creator
    Khabane Lame
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    Most popular social networks worldwide as of February 2025, by number of monthly active users (in millions)
    Detailed statistics

    Most used social networks 2025, by number of users

  • TikTok average video duration
    42.7 seconds
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    Average TikTok video length in 2023 and 2024 (in seconds)
    Detailed statistics

    TikTok: video duration 2024

  • TikTok average engagement rate
    4.42%
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    Average TikTok content engagement rate in 2024 and 2025
    Detailed statistics

    TikTok: content engagement rate 2024-2025

Marketing and advertising

  • Main TikTok advertising objective
    Reach
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    Most used TikTok advertising campaign objectives worldwide in the 1st quarter 2025
    Detailed statistics

    Most used TikTok ad campaign objectives worldwide 2025

  • Share of global marketers who use TikTok
    26%
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    Most used social media platforms by marketers worldwide as of January 2025
    Detailed statistics

    Leading social media platforms used by marketers worldwide 2025

  • Share of global marketers who use Facebook
    83%
    Log in or register to access full data.
    Most used social media platforms by marketers worldwide as of January 2025
    Detailed statistics

    Leading social media platforms used by marketers worldwide 2025

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