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Internet usage in India - statistics & facts

India is among the largest and fastest growing internet markets globally. However, compared to the Netherlands, Norway, and Saudi Arabia where about 99 percent of the population had access to the internet, India’sinternet penetration rate trailed far behind. The country’s mobile-first approach, government initiatives, and affordable 4G and 5G plans were a combination of factors aimed at improving internet accessibility.

Internet revolution

In recent years, the number of internet users has increased with the majority residing in rural areas. One of the main reasons forrapid internet adoption across socio-economic structures was the launch of Digital India in 2015. This was a campaign to make government services available digitally to citizens, establishing the necessary infrastructure with the cheap availability of 4G. Key playersAirtel andReliance Jio ensured the quick rollout of 5G technology at economical rates and drastically improved internet speeds nationwide.

AI-assisted internet usage

With an almost complete shift to the digital ecosystem, there was an increase instreaming videos and music, consuming news, playing games, and ordering groceries and food online. With affordable data plans and budget brands across companies,smartphones remained the key device to accessing the online world. E-commerce, however, was dominated by urban centers, specifically among the more affluent classes. Consequently, this reflected in the use of online banking anddigital payments as well.

While knowledge seeking remained the primary activity on the Internet among Indian users, the introduction of AI chatbots and virtual assistants changed how users surfed the web. Apart from simply seeking information online, Indian netizens used AI platforms,primarily ChatGPT, to find information that was hard to find via search engines. Moreover, many were quick to hop on to the trend of generative AI, using it to create and edit images, text, and video. However, users’ wariness of AI-generated information and accuracy compared to search engines as well as a reluctance to subscribe to these platforms pose hurdles to India realizing its potential as a global AI hub.

The complexity of connecting all Indians

The main challenge of integrating India’s digital population was addressing its different layers of diversity. Internet inclusion meant the addition of regional languages along with English, addressing the need for digital literacy across socio-economic layers, specifically among women. What added to this challenge was the government’s clampdown on free speech and content regulation within the digital ecosystem. India ranked among the countries with themost internet restrictions worldwide in recent years. Despite these constraints, the Indian internet market was a game-changer for the economy with improving internet infrastructure and internet speeds as well as the quick adaption to new technologies.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Daniel Slotta
Research expert covering Greater China
Published byDaniel Slotta,Dec 17, 2025
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Key insights

Internet penetration
70%
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Internet penetration rate in India from 2015 to 2025

Detailed statistics

Internet penetration rate in India 2015-2025

Number of active internet users
806m
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Digital population across India as of February 2025, by type (in millions)

Detailed statistics

Digital population in India 2025, by type

Main reason for internet usage
Finding information
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Main reasons for internet usage in India as of the third quarter of 2024

Detailed statistics

Reasons to use the internet India Q3 2024

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Internet usage worldwide

Internet in India

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Other uses

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Key insights

Internet penetration
70%
Log in or register to access full data.
Internet penetration rate in India from 2015 to 2025

Detailed statistics

Internet penetration rate in India 2015-2025

Number of active internet users
806m
Log in or register to access full data.
Digital population across India as of February 2025, by type (in millions)

Detailed statistics

Digital population in India 2025, by type

Main reason for internet usage
Finding information
Log in or register to access full data.
Main reasons for internet usage in India as of the third quarter of 2024

Detailed statistics

Reasons to use the internet India Q3 2024

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Keyfigures

Key figures

The most important key figures provide you with a compact summary of the topic of "Internet usage in India" and take you straight to the corresponding statistics.

Mobile internet

  • Monthly average of data consumption per user
    27.5 GB
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    Average data consumption per user per month in India from 2015 to 2024 (in gigabytes)
    Detailed statistics

    Average data consumption per user per month in India 2015-2024

  • Mobile internet users
    700.58m
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    Number of mobile internet users in India from 2010 to 2029 (in millions)
    Detailed statistics

    Mobile internet users in India 2010-2029

  • Leading mobile app category by time spent
    Social media (communication)
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    Leading mobile app categories in India in 2023, by time spent (in billion hours)
    Detailed statistics

    Popular mobile app categories India 2023, by time spent

Social media

  • Number of active social media users
    500m
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    Number of active social media users in the Asia-Pacific region as of October 2025, by country or territory (in millions)
    Detailed statistics

    Number of active social media users APAC 2025, by country

  • Leading social media activity
    Private messaging
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    Most common social media activities in India as of September 2025
    Detailed statistics

    Most common social media activities in India 2025

  • Leading social networking site
    WhatsApp
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    Penetration of leading social networks in India in 3rd quarter of 2024
    Detailed statistics

    Social network penetration India Q3 2024

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