Hotel industry worldwide - statistics & facts
As a home away from home, hotels play a significant role in many travelers’ lives. From luxurious resorts to budget chains, there are hotels to match all consumer needs. Some establishments are even known across the world, such as the classic Waldorf Astoria in New York or the awe-inspiring Burj Al Arab Jumeirah in Dubai. While other accommodation options likeAirbnb have become extremely popular, hotels are still a huge business globally. In 2025, thehotel market’s revenue worldwide was expected to exceed 450 billion U.S. dollars, showing an increase over the previous year.Global hotel occupancy rates have also seen growth over the last years, rebounding back to pre-pandemic levels.
What are the biggest hotel companies in the world?
Battling for the top spot are a few key players in the hotel industry. When looking at theleading global hotel brands by value, Hilton ranked first, with a brand value of over 11.5 billion U.S. dollars in 2024. Incidentally, the CEO of Hilton Worldwide, Christopher Nassetta, was thehighest-paid hotel CEO worldwide that year. Meanwhile, in a ranking of theleading hotel and resort companies worldwide by sales, Marriott International took the leading spot, with sales amounting to roughly 25 billion U.S. dollars. While sales and brand value are important indicators, they are not the only figures that can be used to measure a hotel company's success. For instance, Wyndham Hotels & Resorts surpassed Hilton and Marriott International in a ranking of thehotels with the most properties worldwide, reporting almost 9,300 units in 2025.
Markets with the most hotel projects in the pipeline worldwide
Thenumber of hotels in the construction pipeline worldwide that were already under construction was around 6,300 in 2025. Some regions, however, were predicted to experience stronger growth than others. As of 2025, the United States and China were by far the countries with the highest number of hotel projects and thehighest number of hotel rooms in the pipeline. It therefore comes as no surprise that the top five cities with the most rooms in the construction pipeline worldwide were located in these two markets.
As evidenced by not only the significant number of projects under development but also by upward trends in revenue and occupancy, the outlook for the hotel industry in the coming years is one of growth.
Key insights
- Revenue of the hotel market worldwide
- 455bn USD

Detailed statistics
Revenue of the hotel market worldwide 2017-2030
- Number of hotels currently under construction worldwide
- 6,257

Detailed statistics
Number of hotels in the construction pipeline worldwide 2025
- Hotel and resort company with the highest market value worldwide
- Marriott International

Detailed statistics
Market value of biggest global hotel and resort companies 2025
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Overview
5
Overview
- Revenue of the hotel market worldwide 2017-2030

Revenue of the hotel market worldwide 2017-2030
Revenue of the hotel market worldwide from 2017 to 2030 (in billion U.S. dollars)
- Revenue of the hotel market worldwide 2017-2030, by country

Revenue of the hotel market worldwide 2017-2030, by country
Revenue of the hotel market worldwide from 2017 to 2030, by selected country (in billion U.S. dollars)
- Revenue share of the hotel market worldwide 2017-2030, by sales channel

Revenue share of the hotel market worldwide 2017-2030, by sales channel
Revenue share of the hotel market worldwide from 2017 to 2030, by sales channel
- Monthly occupancy rate of hotels worldwide 2019-2025

Monthly occupancy rate of hotels worldwide 2019-2025
Monthly occupancy rate of hotels worldwide from 2019 to 2025
- Monthly hotel occupancy rates worldwide 2020-2025, by region

Monthly hotel occupancy rates worldwide 2020-2025, by region
Monthly hotel occupancy rates worldwide from January 2020 to September 2025, by region
Key players
6
- Leading hotel companies worldwide 2025, by number of properties
- Leading hotel companies worldwide 2025, by number of guestrooms
- Market value of biggest global hotel and resort companies 2025
- Sales of biggest global hotel and resort companies 2025
- Most valuable hotel brands worldwide 2025
- Highest earnings among hotel CEOs worldwide 2024
Key players
- Leading hotel companies worldwide 2025, by number of properties

Leading hotel companies worldwide 2025, by number of properties
Leading hotel companies worldwide in 2025, by number of properties
- Leading hotel companies worldwide 2025, by number of guestrooms

Leading hotel companies worldwide 2025, by number of guestrooms
Leading hotel companies worldwide in 2025, by number of guestrooms
- Market value of biggest global hotel and resort companies 2025

Market value of biggest global hotel and resort companies 2025
Leading hotel and resort companies worldwide as of April 2025, by market value (in billion U.S. dollars)
- Sales of biggest global hotel and resort companies 2025

Sales of biggest global hotel and resort companies 2025
Leading hotel and resort companies worldwide as of April 2025, by sales (in billion U.S. dollars)
- Most valuable hotel brands worldwide 2025

Most valuable hotel brands worldwide 2025
Leading hotel brands worldwide in 2025, by brand value (in billion U.S. dollars)
- Highest earnings among hotel CEOs worldwide 2024

Highest earnings among hotel CEOs worldwide 2024
Highest-paid hotel company CEOs worldwide in 2024 (in million U.S. dollars)
Impact of technology
7
- Areas where hotel chains are currently using or planning to use AI worldwide 2025
- AI solutions that hotel chains are currently using or planning to use worldwide 2025
- AI applications that hotel chains are currently using or plan to use worldwide 2025
- Areas in which hotel chains see AI innovation arising worldwide 2025
- Expected time of the impact of AI on hospitality worldwide 2024, by hotel category
- Share of IT budget allocated for AI by hoteliers worldwide 2024
- Hoteliers' opinions on the impact of AI on hospitality worldwide 2024, by department
Impact of technology
- Areas where hotel chains are currently using or planning to use AI worldwide 2025

Areas where hotel chains are currently using or planning to use AI worldwide 2025
Business areas where hotel chains are currently using or planning to use artificial intelligence (AI) within the next one to two years worldwide in 2025
- AI solutions that hotel chains are currently using or planning to use worldwide 2025

AI solutions that hotel chains are currently using or planning to use worldwide 2025
Artificial intelligence (AI) solutions that hotel chains are currently using or planning to use worldwide in 2025
- AI applications that hotel chains are currently using or plan to use worldwide 2025

AI applications that hotel chains are currently using or plan to use worldwide 2025
Leading artificial intelligence (AI) applications that hotel chains are currently using or plan to use in the next one to two years worldwide in 2025
- Areas in which hotel chains see AI innovation arising worldwide 2025

Areas in which hotel chains see AI innovation arising worldwide 2025
Areas in which hotel chains see artificial intelligence (AI) innovation arising in the next two years worldwide in 2025
- Expected time of the impact of AI on hospitality worldwide 2024, by hotel category

Expected time of the impact of AI on hospitality worldwide 2024, by hotel category
Expected time of the impact of artificial intelligence (AI) on hospitality according to hoteliers worldwide as of 3rd quarter 2024, by hotel category
- Share of IT budget allocated for AI by hoteliers worldwide 2024

Share of IT budget allocated for AI by hoteliers worldwide 2024
Share of IT budget allocated for artificial intelligence (AI) by hoteliers worldwide as of 3rd quarter 2024
- Hoteliers' opinions on the impact of AI on hospitality worldwide 2024, by department

Hoteliers' opinions on the impact of AI on hospitality worldwide 2024, by department
Opinions on the impact of artificial intelligence (AI) on hospitality according to hoteliers worldwide as of 3rd quarter 2024, by department
Consumers
4
- People booking hotels in selected countries worldwide 2025
- People booking hotel/private accommodation online selected countries worldwide 2025
- Travelers' main priorities when choosing a hotel for a trip abroad worldwide 2024
- Travelers' opinions on technologies that would improve a hotel stay worldwide 2024
Consumers
- People booking hotels in selected countries worldwide 2025

People booking hotels in selected countries worldwide 2025
Share of people booking hotels in 32 countries & territories worldwide, as of September 2025
- People booking hotel/private accommodation online selected countries worldwide 2025

People booking hotel/private accommodation online selected countries worldwide 2025
Share of people booking hotel or private accommodation online in 31 countries & territories worldwide, as of September 2025
- Travelers' main priorities when choosing a hotel for a trip abroad worldwide 2024

Travelers' main priorities when choosing a hotel for a trip abroad worldwide 2024
Main priorities for travelers when selecting a hotel for a trip abroad worldwide as of 4th quarter 2024
- Travelers' opinions on technologies that would improve a hotel stay worldwide 2024

Travelers' opinions on technologies that would improve a hotel stay worldwide 2024
Opinions of travelers on technologies that would improve a hotel stay during a trip abroad worldwide as of 4th quarter 2024
Construction outlook
7
- Number of hotels in the construction pipeline worldwide 2025
- Number of hotel rooms in the construction pipeline worldwide 2025
- Hotel types with the most lodging projects in the pipeline worldwide 2025
- Countries with the most hotel construction projects in the pipeline worldwide 2025
- Countries with the largest amount of hotel rooms in the construction pipeline 2025
- Cities with the most lodging projects in the pipeline worldwide 2025
- Cities with the largest amount of lodging rooms in the pipeline worldwide 2025
Construction outlook
- Number of hotels in the construction pipeline worldwide 2025

Number of hotels in the construction pipeline worldwide 2025
Number of hotels in the construction pipeline worldwide as of the 2nd quarter of 2025
- Number of hotel rooms in the construction pipeline worldwide 2025

Number of hotel rooms in the construction pipeline worldwide 2025
Number of hotel rooms in the construction pipeline worldwide as of the 2nd quarter of 2025
- Hotel types with the most lodging projects in the pipeline worldwide 2025

Hotel types with the most lodging projects in the pipeline worldwide 2025
Hotel types with the highest number of lodging projects in the construction pipeline worldwide as of the 2nd quarter of 2025
- Countries with the most hotel construction projects in the pipeline worldwide 2025

Countries with the most hotel construction projects in the pipeline worldwide 2025
Countries with the highest number of hotel construction projects in the pipeline worldwide as of the 2nd quarter of 2025
- Countries with the largest amount of hotel rooms in the construction pipeline 2025

Countries with the largest amount of hotel rooms in the construction pipeline 2025
Countries with the highest number of hotel rooms in the construction pipeline worldwide as of the 2nd quarter of 2025
- Cities with the most lodging projects in the pipeline worldwide 2025

Cities with the most lodging projects in the pipeline worldwide 2025
Cities with the highest number of lodging projects in the construction pipeline worldwide as of the 2nd quarter of 2025
- Cities with the largest amount of lodging rooms in the pipeline worldwide 2025

Cities with the largest amount of lodging rooms in the pipeline worldwide 2025
Cities with the highest number of lodging rooms in the construction pipeline worldwide as of the 2nd quarter of 2025
Key insights
- Revenue of the hotel market worldwide
- 455bn USD

Detailed statistics
Revenue of the hotel market worldwide 2017-2030
- Number of hotels currently under construction worldwide
- 6,257

Detailed statistics
Number of hotels in the construction pipeline worldwide 2025
- Hotel and resort company with the highest market value worldwide
- Marriott International

Detailed statistics
Market value of biggest global hotel and resort companies 2025
Relatedtopics
Related topics
- Travel and tourism worldwide
- Marriott International
- Hotel industry in the U.S.
- Hilton
- Travel and tourism in the U.S.
- Hotel industry in Europe
- InterContinental Hotels Group
- Hotel industry in the United Kingdom
- Travel and tourism in Europe
- Tourism industry in China
- Hotel industry in France
- Hotel industry in China
Report on the topic

Report on the topic

Relatedtopics
Related topics
- Travel and tourism worldwide
- Marriott International
- Hotel industry in the U.S.
- Hilton
- Travel and tourism in the U.S.
- Hotel industry in Europe
- InterContinental Hotels Group
- Hotel industry in the United Kingdom
- Travel and tourism in Europe
- Tourism industry in China
- Hotel industry in France
- Hotel industry in China
Keyfigures
Key figures
The most important key figures provide you with a compact summary of the topic of "Hotel industry worldwide" and take you straight to the corresponding statistics.
Leading companies
- Hotel company with the highest sales worldwide
- Marriott International
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Detailed statisticsSales of biggest global hotel and resort companies 2025
- Hotel company with the most establishments worldwide
- Wyndham Hotels & Resorts
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Detailed statisticsLeading hotel companies worldwide 2025, by number of properties
- Hotel brand with the highest value worldwide
- Hilton
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Detailed statisticsMost valuable hotel brands worldwide 2025
Key performance indicators
- Monthly occupancy rate of hotels worldwide
- 70%
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Detailed statisticsMonthly occupancy rate of hotels worldwide 2019-2025
- Region with the highest occupancy rate worldwide
- Europe
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Detailed statisticsMonthly hotel occupancy rates worldwide 2020-2025, by region
- Average daily rate of Marriott worldwide
- 211 USD
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Detailed statisticsMarriott average daily rate worldwide 2010-2024, by region
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