Consumerism is being disrupted by new tech, environmental change, economic hardship, and new generations of shoppers. As a result, 2024's consumers can no longer be reached with last-decade retail and e-commerce solutions - producers, retailers, and online players need to change their approach to reach the consumer of the future.

Fashion for all

• Genderless fashion
• Inclusive sizing

• Celebrity brands
• Male cosmetics
• Unisex beauty

• Inflation/price changes for FMCG
• Changed spending plans
• Compounding effects of inflation
• Private label and discount stores

• The sober curious movement
• Next generation coffee drinkers
• Cannabis legalization and hotspots of interest

• The shopper
• The product
• The shop
• The order
• Payment
• Delivery