In 2024, global retail e-commerce sales reached an estimated************ U.S. dollars. Projections indicate a** percent growth in this figure over the coming years, with expectations to come close to************** dollars by 2028. 

World players

Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly*********** U.S. dollars in 2024. Amazon was also themost valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot.

Leading e-tailing regions

E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone wasmeasured at nearly************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as theswiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing** percent.

Additional Information