In 2024, the ranking of the world’s largest car brands was topped by Toyota with a market share of around**** percent. The Toyota brand is owned by Japan's Toyota Motor Corporation, the world's largestmotor vehicle manufacturer.
New trends in the auto industry
In light of growing environmental awareness and increasing efforts to connect vehicles, automotive manufacturers are faced with a variety of new challenges. Market trends such as the shift to lighter materials, as well as the trend towards electric and autonomous vehicles are set to revolutionize the industry. Palo Alto-based Tesla Motors is currently among those at the vanguard of the trend towards electrification, along with the Chinese car manufacturer BYD. Tesla delivered nearly**** million vehicles in 2024, meaning thatVolkswagen Group's sales tally is over**** times as much.
The state of the global auto industry
Car sales worldwide have dipped between 2019 and 2020 as a result of the economic downturn generated by the COVID-19 pandemic. 2021 sales recovered, despite remaining below 2019 levels, but supply chain shortages led to a slow recovery of sales in 2022. By the end of 2023, the global car sales volume had grown over pre-pandemic levels. China was thelargest automobile market based on new passenger car registrations, recording close to**** million units sold. It was followed by the United States and Europe. China was also theleading passenger car producing country in 2024.
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Statista. (January 29, 2025). Global automobile market share in 2024, by brand [Graph]. InStatista. Retrieved February 14, 2026, from https://www.statista.com/statistics/316786/global-market-share-of-the-leading-automakers/?__sso_cookie_checker=failed
Statista. "Global automobile market share in 2024, by brand." Chart. January 29, 2025. Statista. Accessed February 14, 2026. https://www.statista.com/statistics/316786/global-market-share-of-the-leading-automakers/?__sso_cookie_checker=failed
Statista. (2025).Global automobile market share in 2024, by brand.Statista. Statista Inc.. Accessed: February 14, 2026. https://www.statista.com/statistics/316786/global-market-share-of-the-leading-automakers/?__sso_cookie_checker=failed
Statista. "Global Automobile Market Share in 2024, by Brand."Statista, Statista Inc., 29 Jan 2025, https://www.statista.com/statistics/316786/global-market-share-of-the-leading-automakers/?__sso_cookie_checker=failed
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Global automobile market share in 2024, by brand [Graph], Statista, January 29, 2025. [Online]. Available: https://www.statista.com/statistics/316786/global-market-share-of-the-leading-automakers/?__sso_cookie_checker=failed