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Countries with biggest share of consumers engaging with beauty live shopping 2025
Published byStatista Research Department, Nov 25, 2025
A survey conducted in February 2025 revealed that China remains the most developed live commerce market globally, with** percent of beauty consumers having attended a show on a live selling platform such as Douyin and Kuaishou, in the last 12 months. In contrast, only** percent of consumers in the United States had done so, while** percent of American consumers have never heard about beauty live commerce.
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Countries with the biggest share of consumers engaging with beauty live shopping in 2025
Other statistics on the topicCosmetics industry
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Statistics on " Cosmetics industry worldwide "
The most important statistics
- Revenue of the cosmetics industry worldwide 2018-2030
- Revenue of the prestige cosmetics industry worldwide 2018-2030
- Revenue growth of cosmetics worldwide 2019-2030
- Revenue per capita of prestige cosmetics worldwide 2018-2030
- Number of announced M&A transactions in the beauty & personal care industry 2022-2024
- M&A deal volume in beauty & personal care by area 2019-2024
- Personal care products contract manufacturers worldwide by category 2025
- Color cosmetics contract manufacturers worldwide by category 2025
The most important statistics
- Revenue of the leading ten beauty companies worldwide 2024
- Brand value of the leading personal care brands worldwide 2025
- Brand value of the leading 10 cosmetic brands worldwide 2025
- Unilever revenue 2007-2024
- Procter & Gamble's operating income worldwide 2012-2025
- Estée Lauder gross profit 2011-2025
- Net revenue of Coty Inc. worldwide 2012-2025
- L'Oréal revenue 2009-2024
The most important statistics
- K-beauty popularity worldwide 2024
- Most searched skincare ingredients on Google 2024
- Number of TikTok posts of leading fragrances worldwide 2024
- Most searched beauty trends worldwide on social media 2024
- Share of online beauty spend over the last six months 2025, by channel
- Countries with biggest share of consumers engaging with beauty live shopping 2025
- Consumers who listed a mass beauty brand as their most-purchased brand 2025
The most important statistics
- Revenue of the cosmetics market worldwide 2024, by segment
- Revenue of the skin care industry worldwide 2018-2030
- Revenue in the hair care segment worldwide 2018-2030
- Revenue in the fragrances segment worldwide 2018-2030
- Revenue of the prestige fragrances industry worldwide 2018-2030
- Revenue of the natural cosmetics industry worldwide 2018-2030
- Revenue of the prestige skin care industry worldwide 2018-2030
The most important statistics
- Breakdown of the cosmetic market worldwide 2024, by geographic zone
- Revenue in the beauty & personal care market worldwide 2018-2030, by country
- Revenue of the skin care industry worldwide 2018-2030, by country
- Revenue of prestige cosmetics and fragrances market worldwide, by country 2024
- Revenue of the cosmetics market in the United States 2024, by segment
- Cosmetics retail sales China 2018-2028
- Leading European cosmetics markets in value 2014-2024
Other statistics that may interest youCosmetics industry worldwide
Market overview
8
- Premium StatisticRevenue of the cosmetics industry worldwide 2018-2030
- Premium StatisticRevenue of the prestige cosmetics industry worldwide 2018-2030
- Premium StatisticRevenue growth of cosmetics worldwide 2019-2030
- Premium StatisticRevenue per capita of prestige cosmetics worldwide 2018-2030
- Premium StatisticNumber of announced M&A transactions in the beauty & personal care industry 2022-2024
- Premium StatisticM&A deal volume in beauty & personal care by area 2019-2024
- Premium StatisticPersonal care products contract manufacturers worldwide by category 2025
- Premium StatisticColor cosmetics contract manufacturers worldwide by category 2025
Leading players
8
- Premium StatisticRevenue of the leading ten beauty companies worldwide 2024
- Premium StatisticBrand value of the leading personal care brands worldwide 2025
- Premium StatisticBrand value of the leading 10 cosmetic brands worldwide 2025
- Basic StatisticUnilever revenue 2007-2024
- Premium StatisticProcter & Gamble's operating income worldwide 2012-2025
- Premium StatisticEstée Lauder gross profit 2011-2025
- Premium StatisticNet revenue of Coty Inc. worldwide 2012-2025
- Basic StatisticL'Oréal revenue 2009-2024
Industry trends
7
- Premium StatisticK-beauty popularity worldwide 2024
- Premium StatisticMost searched skincare ingredients on Google 2024
- Premium StatisticNumber of TikTok posts of leading fragrances worldwide 2024
- Premium StatisticMost searched beauty trends worldwide on social media 2024
- Premium StatisticShare of online beauty spend over the last six months 2025, by channel
- Premium StatisticCountries with biggest share of consumers engaging with beauty live shopping 2025
- Premium StatisticConsumers who listed a mass beauty brand as their most-purchased brand 2025
Segments
7
- Premium StatisticRevenue of the cosmetics market worldwide 2024, by segment
- Premium StatisticRevenue of the skin care industry worldwide 2018-2030
- Premium StatisticRevenue in the hair care segment worldwide 2018-2030
- Premium StatisticRevenue in the fragrances segment worldwide 2018-2030
- Premium StatisticRevenue of the prestige fragrances industry worldwide 2018-2030
- Premium StatisticRevenue of the natural cosmetics industry worldwide 2018-2030
- Premium StatisticRevenue of the prestige skin care industry worldwide 2018-2030
Leading markets
7
- Premium StatisticBreakdown of the cosmetic market worldwide 2024, by geographic zone
- Premium StatisticRevenue in the beauty & personal care market worldwide 2018-2030, by country
- Premium StatisticRevenue of the skin care industry worldwide 2018-2030, by country
- Premium StatisticRevenue of prestige cosmetics and fragrances market worldwide, by country 2024
- Premium StatisticRevenue of the cosmetics market in the United States 2024, by segment
- Premium StatisticCosmetics retail sales China 2018-2028
- Premium StatisticLeading European cosmetics markets in value 2014-2024
Further Content: You might find this interesting as well
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The statistic on this page is aPremium Statistic and isincluded in this account.
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
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McKinsey & Company. (June 9, 2025). Countries with the biggest share of consumers engaging with beauty live shopping in 2025 [Graph]. InStatista. Retrieved February 15, 2026, from https://www.statista.com/statistics/1619944/top-countries-engagement-with-beauty-live-shopping/?__sso_cookie_checker=failed
McKinsey & Company. "Countries with the biggest share of consumers engaging with beauty live shopping in 2025 ." Chart. June 9, 2025. Statista. Accessed February 15, 2026. https://www.statista.com/statistics/1619944/top-countries-engagement-with-beauty-live-shopping/?__sso_cookie_checker=failed
McKinsey & Company. (2025).Countries with the biggest share of consumers engaging with beauty live shopping in 2025.Statista. Statista Inc.. Accessed: February 15, 2026. https://www.statista.com/statistics/1619944/top-countries-engagement-with-beauty-live-shopping/?__sso_cookie_checker=failed
McKinsey & Company. "Countries with The Biggest Share of Consumers Engaging with Beauty Live Shopping in 2025 ."Statista, Statista Inc., 9 Jun 2025, https://www.statista.com/statistics/1619944/top-countries-engagement-with-beauty-live-shopping/?__sso_cookie_checker=failed
McKinsey & Company, Countries with the biggest share of consumers engaging with beauty live shopping in 2025 Statista, https://www.statista.com/statistics/1619944/top-countries-engagement-with-beauty-live-shopping/?__sso_cookie_checker=failed (last visited February 15, 2026)
Countries with the biggest share of consumers engaging with beauty live shopping in 2025 [Graph], McKinsey & Company, June 9, 2025. [Online]. Available: https://www.statista.com/statistics/1619944/top-countries-engagement-with-beauty-live-shopping/?__sso_cookie_checker=failed
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