Only 14% of companies have a 360-degree view of their customers.

Without Statista

Campaigns miss the mark due to:

• Relying on outdated audience data
• Overlooking market shifts and missing growth opportunities
• Wasting budget on reactive strategies that fail to deliver ROI

With Statista

Data-backed insights that elevate your marketing:

• Pinpoint your audience with precise insights for better targeting
• Stay ahead of trends and capture market opportunities before competitors
• Boost ROI with campaigns that engage, convert, and deliver impact

Access actionable market and consumer intelligence inone place

Get fast, AI-powered access to key performance indicators, proprietary consumer studies, and curated reports. Statista helps marketers find industry data, regional forecasts, and audience insights—eliminating the need for fragmented tools.

• Explore survey data, brand metrics, and media trends in minutes
• Unlock KPIs on ad spend, customer segments, and category performance
• Centralize data from 50,000+ sources—without industry or region limitations

Analyze market shifts with verified trends and competitor insights

Statista empowers marketing teams to anticipate change and track performance across markets. Compare regional trends, industry forecasts, and macroeconomic shifts to understand the forces driving your audience and competitors.

• Track consumer sentiment, product category trends, and economic forecasts
• Compare ad spending and brand loyalty metrics across geographies
• Access industry outlooks to stay ahead of changing market dynamics

Use insights to buildhigh-impact GTM strategies and audience targeting

Optimize every marketing decision with cross-market insights and audience analytics. Statista helps allocate ad spend, craft messaging, and align strategies based on detailed consumer behavior and market conditions.

• Use audience segments and sentiment analysis to target effectively
• Identify high-growth regions and product opportunities with confidence
• Back campaign strategies with validated insights and updated benchmarks
  
   

Put Statista data in thetools you already use

Expert insights from over 50,000 trusted sources—delivered seamlessly into your in‑house tools, AI ecosystem, and the external platforms your teams rely on.

Ready to build winning campaigns with trusted insights?

The trusted platform for data-driven marketing