Promote
Promotional toolkits for your content and your library
There are a variety of ways of sharing, informing and encouraging the use of your library’s online content, as well as communicating the role of the librarian, library services, and content acquisition decisions. Our promotional toolkits offer a variety of ready-made marketing materials designed to raise visibility of your Springer Nature content, including email templates, posters, banner ads and more. In addition, we can provide resources, tools and conversation starters to help frame your discussions with your stakeholders.
The Critical Role of Marketing
To ensure the library is the first place your users go to for information, you’ll have to build partnerships with your users as well as your faculty and administrators. Developing a proper marketing strategy will help with maintaining a central position within your institution, so you can make better decisions and request adequate funding.
But how do you develop a marketing strategy for your library?
Content Promotion
In our 2018 customer survey, 72% of librarians said they are actively engaged in promoting greater content usage in their library. Our user guides and best practices help you find creative methods to highlight content, and our promotional toolkits allow you to reach your users in and out of the library.
By Subject
By Books & Journals
By Platforms & Databases
Library Promotion and Decision Making
Whether direct or indirect, library strategies are often shaped by instruction and research faculty. We understand the value of holding collaborative sessions with faculty to review acquisition decisions. These tools aim to help you structure and enhance these conversations and promote your content needs and decisions to other stakeholders.
Further Tools & Services
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