Women's Sports
In-depth reporting and analysis on the leagues, teams, athletes, executives and other stakeholders shaping the business of women’s sports.
Data Drive: NCAA gymnastics vaulting over previous viewership, attendance records
The Data Drive feature for the Feb. 3, 2026, edition of the SBJ Women's Sports newsletter charts the attendance records falling in women's college gymnastics so far this season at universities such as LSU, Utah and Michigan State.
Data Drive: What a potential WNBA work stoppage could look like
For the Data Drive for the Jan. 20, 2026, SBJ Women's Sports newsletter, SBJ pro basketball writer Tom Friend analyzes the labor situation between the WNBA and its players and what could be next in their impasse.
Winter Games a showcase for PWHL
The Feb. 3, 2026, edition of the SBJ Women's Sports newsletter reports on the PWHL's efforts to tap into the Winter Olympics in Milan Cortina for even more fan engagement and growth, data on the rising audience for women's college gymnastics and the philanthropic efforts supporting Team USA in Italy
Shifting the gears of growth
The Jan. 20, 2026, edition of the SBJ Women's Sports NL looks at the research reinforcing not just the value of investment in teams and leagues but also fans and how they spend, data on what an WNBA work stoppage could look like, and promising finance trends in women's sports.
Boston Legacy FC unveils inaugural home uniform
NWSL expansion club Boston Legacy FC on Friday unveiled its inaugural home uniform, dubbed the “First Light” kit in a nod to the team’s first season.
Unrivaled to take semifinals to Barclays Center
Unrivaled will host its semifinal games at the Barclays Center as part of a push to expand its fanbase during its second season.
Tempo seeking to ignite women’s basketball pipeline in Canada
The Toronto Tempo plan to represent all of Canada by staging inaugural-season games in multiple cities, including Vancouver and Montreal, a strategy expected to boost the women’s basketball pipeline.
Just Women’s Sports launches two new shows amid WNBA labor dispute
Just Women's Sports is betting on the WNBA season to carry on as expected in May as the media company is launching two new shows.
Angel Reese rejoining Unrivaled for a potential midseason boost
Chicago Sky F Angel Reese is rejoining 3x3 basketball league Unrivaled for the remainder of the season.
Oregon launches GoDucksW platform to centralize women’s sports coverage, NIL opportunities
Univ. of Oregon athletics has launched GoDucksW, a dedicated social media platform for its women’s sports programs, as part of a broader effort to expand visibility and long-term NIL opportunities for female student-athletes.
American Express renews NBA pact, expands WNBA support
American Express renewed its multiyear partnership with the NBA, expanding support to the WNBA, USA Basketball’s Men’s and Women’s National Teams, and NBA Take-Two Media.
Bay Area aims to be one of the 2031 FIFA Women’s World Cup cities in U.S. bid
The Bay Area Host Committee -- fresh off hosting Super Bowl LX on Sunday -- has already set its aim on landing the 2031 FIFA Women’s World Cup as part of the U.S. bid.
Can the U.S. sustain multiple women’s pro volleyball leagues?
The Pro Volleyball Federation, launched in 2024, is no longer the only traditional U.S. professional women’s volleyball league after the debut of League One Volleyball in 2025 -- and everyone involved in the sport acknowledges that America cannot sustain multiple leagues.
On My Mind: Karen Leetzow
Chicago Stars President Karen Leetzow discusses why women’s sports deserve equal investment.
They are the 900-pound gorilla. I think it’s obviously widely seen that way by everybody who has any interest in our sport. They are seen as that.-- D-backs owner Ken Kendrick, on how the Dodgers are widely perceived.
