Digital Retail
Brick & Click
Integrated Digital Retailing platform with best-in-class digital engagement foe both in-store and online
Overview
The rising competition and the waning brand loyalty among consumers are posing major challenges for retailers. As consumers are seamlessly moving between online and stores for shopping, they are becoming more open to retailers who can best facilitate these.
Traditional retail was conceptualized and designed to champion in-store transactions and was never designed to handle sales beyond the physical store. The supply chain network and movable and immovable assets were shaped with the physical store in the center.
As additional channels evolved, the first reaction of the brick-and-mortar retailers was to have an online presence which of course is not enough in the next wave of retail innovation for a seamless phygital experience.
Digital-born companies have played a major role in changing customers’ buying behavior and interaction across channels. They have been successful in making the first impression, influencing and consistently delivering, and exceeding customer expectations.
This has been possible as these businesses are designed to deliver a cohesive shopping experience to the shopper. To remain competitive, it is a must for traditional retailers to adopt a robust multichannel strategy by transforming their systems and re-looking at the business models.
To enable retailers, to achieve this, Sonata offers a unified commerce platform “Brick & Click” which provides digital-ready operations capability and best-in-class digital engagement both in-store and online with smart unified commerce and operations systems.
Digital ready distribution - Retail E-Commerce is transforming distribution
- Companies are doing product research online
- Goods are being shipped directly to retailers or consumers by manufacturers
- Online purchases are shipped directly from manufacturers with the entry of drop shippers
- Mega retailers buy most of their merchandise directly from manufacturers
What does this mean for traditional distributors?
It’s time to transform into a digital-ready, modern operator. We can make this happen with robust technology infrastructure that enables seamless collaboration with customers and provides real-time visibility.
Product segments
World Class Service Offerings for Digital Retail
Unified Customer Experience
With Social Engagement, Clienteling, and Personalized loyalty programs. Advanced promotions engine with Contextual Promotions type. Guided selling tools for associates.With Social Engagement, Clienteling, and Personalized loyalty programs. Advanced promotions engine with Contextual Promotions, 50+Promotion type. Guided selling tools for associates.
Modern store operations
Contextual promotions through IoT. Assisted Sales with digital associates. In-store shopping through the mobile assistant app. Queue busting for quicker checkouts.Contextual Promotions through IoT. Assisted Sales with Digital Associates. In-store shopping through the mobile assistant app. Queue busting for quicker checkouts.
Omni Channel Commerce Orchestration
Integrated B2B & B2C Store Fronts for consistent product, pricing, and promotion information across channels. Mobile Commerce, Modern Payments, Ready Third-Party Integrations. Real Time Inventory locator.Integrated B2B & B2C Store Fronts for consistent product, pricing, and promotion information across channels. Mobile Commerce, Modern Payments, Ready Third-Party Integrations. Real Time Inventory locator.
Cognitive & Intelligent Retail Platform
A cognitive and intelligent Retail platform with 70+ Pre-built KPIs/ Reports to address Retail business. With advanced algorithms to understand and engage with customers better.A cognitive and intelligent Retail platform with 70+ Pre-built KPIs/ Reports to address Retail business. With advanced algorithms to understand and engage with customers better.
Systems of Engagement
Omni-channel commerceDynamic promotionsMulti-channel order fulfillmentCustomer analyticsSocial analyticsLoyalty managementAdvanced store technologies- Omni-channel commerce
- Dynamic promotions
- Multi-channel order fulfillment
- Customer analytics
- Social analytics
- Loyalty management
- Advanced store technologies
Enterprise Efficiency
ERP implementationPOS solutionsMerchandise analyticsCampaign analysis- ERP implementation
- POS solutions
- Merchandise analytics
- Campaign analysis
IT Cost Management
AMS, L1, L2, L3 Support, Data center management, Network support, Infrastructure support- AMS
- L1, L2, L3 Support
- Data center management
- Network support
- Infrastructure support
Sonata Advantage
The Equipped Customer
Consumers demand access to information anytime, anywhere, posing challenges for traditional 9-5 retailers.
The Mobile Influence
Increased competition through mobile price comparison is prompting retailers to develop effective mobility strategies to better influence customers and improve employee productivity.
The Data Burst
The increasing inflow of data from various channels is helping retailers gain deeper business insights, informing their strategic planning and delivering a sustainable business advantage.
The Social Shopper
Sharing shopping experiences and seeking recommendations on social media is typical of today's consumer, presenting retailers with broader customer engagement opportunities.
Our team of experts is ready to connect with you.Schedule a Meeting