- SMERGERS
- Industry Watch
- Restaurant Industry
Market Size
Rs. 75,000 Crores in CY12
Organized Segment
Rs. 10,500 Crores in CY12
Expected Annual Growth Rate
Overall: 7% Annual
Organized: 16% Annual
QSR: 21% Annual
Average Eating Out
India: 2 times a month
Singapore: 40 times a month

Indian Restaurant Industry | What’s On Your Menu?
The Indian restaurant industry is worth Rs.75,000 crores and is growing at an annual rate of 7%. The industry is highly fragmented with 1.5 million eating outlets, of which a little more than 3,000 outlets form the organized segment. However, the organized segment is rapidly growing at an annual rate of 16%. Quick service segment is the clear winner in the eating out market with a growth rate of 21%.
Organized Segment is expected to reach Rs.22,000 crore by 2017, driven by:
- Rising disposable income
- Nuclear family structure
- Increasing working population
- Rapid urbanization and consumerism
- Increased private equity interest
| Segment | Market Size (Rs Cr) | Expected Growth Rate |
| Quick service Resturants | 4675 | 21.5% |
| Casual dining | 2365 | 11.9% |
| Cafes | 1265 | 12.3% |
| Fine dining | 1045 | 12.0% |
| Pubs, bars, clubs and lounges | 963 | 11.0% |
"Indians on an average eat out lesser than 2 times a month, compared to 40 times in Singapore. Even a small increase in this number provides a huge market opportunity for restaurants in India."
Brands By Segments
- Quick Service Restaurants (QSR): Domino's, KFC, McDonalds
- Casual dining restaurants: Pizza Hut, Yo! China, Sagar Ratna
- Cafes: Cafe Coffee Day, Barista Lavazza, Costa Coffee
- Fine Dining Restaurants: Mainland China, Sahib Sindh Sultan, Copper Chimney
- Pubs, bars, clubs, lounges: Hard Rock Cafe, Xtreme Sports Bar, TGIF
Key Private Equity (PE) & Venture Capital (VC) Firms which have invested in the Restaurant Industry
- NSR: Coffee day (360cr), Adiga’s (200cr), Ohri’s (200cr)
- India Equity Partners : Sagar Ratna (180cr)
- SAIF Partners: Specialty Rest. (120cr), Ammi’s Biryani (40cr)
- Everstone Capital: Pind Balluchi (110cr)
- ICICI Venture: Devyani Intrnl–Pizza Hut, KFC, Costa (250cr)
- Aditya Birla PE: Olive Bar (54cr)
- Premji Invest: JSM Corp-HRC, Shiro, CPK (130cr)
- TVS Capital: Om Pizza (50cr), Indian Cookery-Yellow Chili
- Helion Venture: Mast Kalandar (33cr), Booster Juice (16cr)
- Sequoia Capital: Faaso’s (28cr)
- VenturEast: Goli Vadapav (26cr)
- IncuCapital: Steammo (40lakhs)
- Matrix India: Yo! China (27cr)
- Accel Partners : Kaati Zone
For a 30-40% stake, a typical PE investment is Rs.150-200 crores and a typical VC investment is Rs.20-30 crores. Funds are used for brand building, to open new outlets, standardize, and to expand to other geographic locations.
India | |||
Segment | Companies | EV*/Revenue | EV/EBITDA** |
Fine Dining Restaurants | Speciality Restaurants | 3.8x | 19.6x |
Quick Service Restaurants | Jubilant FoodWorks | 5.8x | 31.7x |
Worldwide | |||
Segment | Companies | Median EV/Revenue | Median EV/EBITDA |
Fine Dining Restaurants | China Bistro, Cheesecake Factory and 3 other restaurants | 0.9x | 7.7x |
Casual Dining Restaurants | Darden Restaurants, Buffalo Wild Wings and 15 other restaurants | 1.0x | 7.8x |
Quick Service Restaurants | Domino's, Yum! Brands, McDonalds & 7 other restaurants | 2.1x | 9.9x |









