This document summarizes Mint, a personal finance management tool. It allows users to track spending, savings goals, and net worth. Mint makes money through referral fees when users switch financial products based on Mint's recommendations. The document outlines Mint's market size and opportunity, competitors, value proposition, user and partner acquisition strategies, business model, and projected financials. It expects rapid user and revenue growth as it acquires users through viral and partnership channels and converts them through intelligent suggestions.

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Mint.com Pre-Launch Pitch Deck

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  Joanne Chen |Michael D’Orazio | Victor Ho | Alan Rutledge April 20, 2007
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  Mint: Save Time& Money Transactions • List of detailed transactions grouped my category • All assets • All debt • Current net worth •Tags, to customize transactions into folders • Line graph plotting spending over time Goals • List of goals • Current net worth allocated to goals • How much of goal is achieved • All assets • All debt • Current net worth • Notes 2
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  Team & AdvisorsAaron Patzer Lead Architect, Nascentric (chip simulation software) CEO & Founder Founder, GetAWebsite (search engine optimization)David Michaels Director of Technology, ShockMarket Corporation VP Engineering Director of Engineering, PGP (security software)Dave McClure Director of Marketing, PayPal (micro-payments)Director Marketing Director of Marketing, Simply Hired (job search) Jason Putorti CTO & Founder, Novaroura (acquired by FittingGroup) Lead Designer Co-Founder, Six Madison (anti-fraud SAS) Investors & AdvisorsFirst Round Capital, Felicis Ventures, Ron Conway, Scott Cook (Intuit Founder & CEO) 3
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  Market Size -US 49 Million People 31 Million Prospective Mint Users 22 to 35 age range 64% of target demographic use online banking Referrals (CPA) Advertising (CPC) $8 RPU per year w/ 14% CAGR $4.50 RPU per year w/ 22% CAGRConversion CPA Referral Data to Leverage 0.75% $50.00 Savings Accounts Zip Code (feasibly: School or Workplace) 1.00% $75.00 Internet Age (feasibly: Gender) 0.50% $75.00 Credit Cards Income (propensity to spend) 0.25% $50.00 Cell Phone Where and when you shop 0.10% $200.00 Bank Accounts What brands you buy $388 Million Total Addressable Market Opportunity w/ 16% CAGR 4
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  CompetitorsKey Competitor: Wesabe Potential Entrants • No revenue model – Freemium • Develop simple, easy-to- • Community based - limited use, free personal finance source of information from online application to cater “wisdom of the crowds” to mainstream • Poor traction • Acquire Wesabe or • Unspecific suggestions similar online applicationMint’s Comp. Advantages Mint’s Defensibility• User-specific saving opportunities • High service switching costs• Compelling AI-based auto-sorting • 3 non-pending technology patents• Easy and intuitive user interface • Integration partnerships (TurboTax) 5
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  Value to User Finance Online Finance Social Software Banking NetworksEase of Steep learning Inconsistent layout; Easily tracks and logs Intuitive interfaces; Use curve; UI cluttered difficult to aggregate data from multiple sites with excessive simplified features other sites features Free to use;Costs Required initial Automated billing Integrated with bank Users must contribute investment and account and bill pay to add value and categorization update feesBenefits Powerful feature International presence; Saves time Low quality user- set for keeping strong advertiser Save money finances organized generated advice network, existing users Mint offers the most compelling and easy way to manage your personal finances. 6
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  Value to Partners Prospective Product or Customer Acquisition Mint Value Partner Service Cost1 Referral Proposition Wamu Savings Accounts $200.00 $50.00 $150.00 Comcast Internet $200.00 $75.00 $125.00 Capital One Credit Cards $150.00 $75.00 $75.00 Cingular Cell Phone $325.00 $50.00 $275.00 Wells Fargo Bank Accounts $175.00 $125.00 $50.00 E-Trade Brokerage Accounts $475.00 $100.00 $375.00 Blue Cross Insurance $225.00 $100.00 $125.00 Bank of America Mortgage $550.00 $325.00 $225.00 Partners can increase revenue via cost-effect customer acquisition1. http://www.emetrics.org/articles/acquisition.shtml 7
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  User Acquisition Launch Growth Maturity Word of mouth & viral, Blogosphere referral badges, sharable website tagsDirect email Distribution partners Internet advertising• Targeted opt-in email lists • Affiliate networks • Overture + Adwords• College list serves • Mutual linking sites• Symposium & events• Personal finance lists PR • Buzz marketingSEO • Company blog• Organic search • PR tactics• Optimized page markup 8
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  Business Model User Gather User Intelligent User Switches Acquisition Information Suggestions = Referral FeeFrom Includes Based On Fee Types• Advertising • Account Types • History • Bank Account• E-mail • Spending Patterns • Usage • Credit Card• Viral Marketing • Credit History • Spending Habits • Cell Phone Carrier• Distribution • Demographics • Current Market • ISPPartners and Preferences Deals/Rates • Loan Mint makes money when users make money rather than relying on creating value through added services Future Potential: AdvertisingLarge expected High quality Premium High Profit user base + user data + targeted ads = Potential 9
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  Financials Projected Year Ending December 31, Assumptions 2007 2008 2009 2010 Investment $3.0M Stake 15% Total Users 100.0 180.0 309.6 510.2 Hurdle Rate 5% Referrals Credit Cards $56.3 $111.4 $210.7 $382.0 Savings Accounts 50.0 101.3 195.9 363.2 Bank Accounts 30.0 62.1 122.8 232.8 Internet Service Provider 97.5 193.1 365.3 662.1 Cell Phone 17.5 33.3 60.4 104.6 Targeted Advertising 500.0 1,012.5 1,959.2 3,632.3 Total Revenue $751.3 $1,513.6 $2,914.3 $5,377.1 IRR: 25% Sales and Marketing Expense 225.4 302.7 291.4 268.9 General and Administrative Expense 300.0 544.0 942.7 1,565.3 Research and Development Expense 187.8 340.6 590.1 980.0 EBIT $38.1 $326.3 $1,090.1 $2,562.9 Expected Earnings Revenue by Source 5.0 $5.0 4.5 $4.0 4.0 3.5 Dollars (Millions)Dollars (Millions) $3.0 3.0 2.5 $2.0 2.0 $1.0 1.5 1.0 $0.0 0.5 2007 2008 2009 2010 0.0 ($1.0) 2007 2008 2009 2010 Dow nside Expected Upside Targeted Advertising Savings Accounts Credit Cards Bank Accounts Cell Phone 10
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  Exit Strategy Allows Google Low switching Expand personal Expand personalentrance into personal costs for current finance presence by finance presence by finance industry by product set; desire bringing personal bringing personalproviding simple, free to increase lock-in finance software to finance software to application mainstream mainstream More targeted More targeted Increase product Integration with MSadvertising; increased advertising; increased upsell; augment Money by providing customer lock-in customer lock-in patented technology online interface Seamless integration Integration with Increase productSeamless integration with Yahoo Finance Quicken by providing upsell; augmentwith Google Finance site online interface patented technology site 11
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  Q&AProduct Product ComparisonsTeam Alternative Revenue StreamsMarket Size Management ExpertiseValue to Users Potential AcquirersBusiness Model 5-Year Revenue ProjectionsUser AcquisitionFinancialsAcquirersRisks & Precautions 12
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  Risks & Precautions Risks Mitigate Precautions Develop name brand to assure highLow barriers to entry; new market penetration and growth rates;competitors patent proprietary technologies Leverage high value, low timeLack of user commitment investment proposition for users; develop user community Push high monetary value of utilizingLow user referral rate suggestions; offer multiple choices Technology patents filed;Existing competitors adding similar feature set would be difficult tofeatures integrate with a boxed product Utilize management team’s superiorSlow initial growth know-how and clear viral marketing potential to ensure growth 13
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  Competitive Response Microsoft Result MyMint Delays MicrosoftAttempts to copy MyMint’s market entry and Enforce patent protection ofwebsite and business model increases costs proprietary technologyLeverages brand name and User base safe, Satisfied users have littlemarket reach competition for new incentive to switch users may occurExtensive experience and Highly experienced No advantagesoftware specialization management teamSynergies with current MyMint offers a Technology extends beyondsoftware such as Quicken unique product reach of existing software Defensibility 14
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  Financial AssumptionsUser Base Adoption Rate 80.0% 72.0% 64.8% Step 1 80.0% 68.0% 57.8% (15.0%) 2 80.0% 72.0% 64.8% (10.0%) 3 100.0% 90.0% 81.0% (10.0%)Referrals Credit Cards 0.75% 0.83% 0.91% 1.00% Step 1 0.50% 0.55% 0.61% 0.67% 10.0% 2 0.75% 0.83% 0.91% 1.00% 10.0% 3 1.00% 1.10% 1.21% 1.33% 10.0% Savings Accounts 1.00% 1.13% 1.27% 1.42% Step 1 0.75% 0.83% 0.91% 1.00% 10.0% 2 1.00% 1.13% 1.27% 1.42% 12.5% 3 1.25% 1.44% 1.65% 1.90% 15.0% Bank Accounts 0.15% 0.17% 0.20% 0.23% Step 1 0.10% 0.12% 0.13% 0.15% 15.0% 2 0.15% 0.17% 0.20% 0.23% 15.0% 3 0.20% 0.23% 0.26% 0.30% 15.0% Internet Service Provider 1.3% 1.4% 1.6% 1.7% Step 1 1.0% 1.1% 1.2% 1.3% 10.0% 2 1.3% 1.4% 1.6% 1.7% 10.0% 3 1.6% 1.8% 1.9% 2.1% 10.0% Cell Phone 0.35% 0.37% 0.39% 0.41% Step 1 0.25% 0.25% 0.25% 0.25% (15.0%) 2 0.35% 0.37% 0.39% 0.41% (10.0%) 3 0.45% 0.45% 0.45% 0.45% (10.0%)Advertising Targeted Advertising $5.0 $5.6 $6.3 $7.1 Step 1 $5.0 $5.5 $6.1 $6.7 10.0% 2 $5.0 $5.6 $6.3 $7.1 12.5% 3 $5.0 $5.8 $6.6 $7.6 15.0%Costs Sales and Marketing Expense 30.0% 20.0% 10.0% 5.0% General and Administrative Expense 39.9% 35.9% 32.3% 29.1% (10.0%) Research and Development Expense 25.0% 22.5% 20.3% 18.2% Step 1 25.0% 23.8% 22.6% 21.4% (5.0%) 2 25.0% 22.5% 20.3% 18.2% (10.0%) 3 25.0% 21.3% 18.1% 15.4% (15.0%) 15
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  Exit CalculationMultiples Analysisfor MyMintDollars in Millions (MyMint in Thousands) Company Ticker Enterprise Value 2007 Sales 2007 EBIT EV/Sales EV/EBITPlanetOut.inc LGBT $61.9 $76.0 ($7.2) .8x N/ADealerTrack TRAK $940.2 $219.8 $57.3 4.3x 16.4xSynchronoss Technologies SNCR $490.8 $101.8 $24.0 4.8x 20.5x 1 High 4.8x 20.5x 2 Average 3.3x 9.4x 3 Median 4.3x 16.4x 4 Low .8x N/AMyMint 2007 2008 2009 2010 2011 2012 EVSales 751.3 1,513.6 2,914.3 5,377.1 9,532.4 16,278.8 Sales Year 3 $25,914EBIT 38.1 326.3 1,090.1 2,562.9 4,994.7 9,223.1 Method 1 $52,414 1 2 3 4 5Cash Flows (3,000) $49 $164 $6,259 $0 $0 Assumptions Average EV Investment $3.0M $39,164Reinvested IRR 25% Stake 15% Hurdle Rate 5% 16