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Let Non-Developers Develop your Site. Manu Raivio
Frosmo is a SaaS platform enabling non-developers to create targeted website versions directly in users' browsers using a JavaScript layer, achieving faster and more cost-effective development. It provides tools for personalization, data integration, and dynamic content, supporting various analytics and CRM systems with minimal backend integration. Frosmo aims to accelerate site/service development, enhance customer focus, and streamline organizational alignment.
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Let Non-Developers Develop your Site. Manu Raivio
- 1.Let non-developers developyour siteManu Raivio - Frosmo
- 2.Let non-developers developyour siteManu Raivio - FrosmoDON’T
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- 4.2 versions ofanywebsite:- Deprecated- Not yet built4
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- 6.+ Segment, track,runvariations…oh and…!!6
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- 8.“Don’t speak Klingontome and just use themagic force Gandalf!!!”8- Every Steve Jobs wannabe ever -
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- 12.Root access toallemployees12
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- 15.…ok. No.Don’t dothat.15
- 16.FROSMO16Frosmo is aSaaS platform that allowsyou to use a Javascript layer todevelop targeted versions of yourservice on the end users’ browser ormobile application.It’s 10x faster and more cost-effectivecompared to other methods
- 17.WITH FROSMOYOUR SERVICEISDEVELOPED AT THEEND USERS’BROWSER17
- 18.BACKEND CONSISTING OFMULTIPLE SOLUTIONSDATA-LAYER18HOW?BROWSER OF THE END USEREVEN MOST COMPLEXMODIFICATIONS ARE POSSIBLEPERSONALISED TARGETEDINTELLIGENCE IN THELOCAL STORAGE
- 19.19Frosmo Javascript built-infeatures• Immediately usable features• New features every month• Stable releasesFrosmo Javascript custom• Allows totally custom modification percustomer• Totally independent from Frosmo’s normalrelease cycleArchitectureAPI• Frosmo reads DOM (DocumentObject Model) hence we canunderstand the service structure inthe browser and modify anyelement/part• Frosmo uses Datalayer tounderstand communication ofdifferent systems in the browser• Frosmo supports feeds for any datathat is not available from thebrowser to create any kind ofdynamic contentModular structure
- 20.Integrations:• Analytics: GA,Piwik, SAS• Email: MailChimp, Apsis,• Ad-servers: Double Click,Google Adwords, FB,Adtech,• CRMs: SAPScalable database:• All content is on thecustomer’s servers, thus ourcosts are minimal• MySql, Redis, Infini DB• Script is loaded throughAmazon S3, or independentlyfrom any serverSecure and fast:• Audited at bank-level againsthacks and a acks by 3rdparty• Choose load method toensure fast load-times• Doesn’t interfere with coreplatform functionalityArchitectureFrosmo Javascript built-in features• Immediately usable features• New features every month• Stable releasesFrosmo Javascript custom• Allows totally custom modification percustomer• Totally independent from Frosmo’s normalrelease cycleAPIArchitectureModular structure
- 21.Implementation is easyOneJavascript tagNo integrations, no changes to your CMS.On any page where you place the tag you can modifyanything.21
- 22.and YES ITWORKSWITH Single PageApplications LIKEAngular, responsive sites,mobile apps…YOU NAME IT22
- 23.Boolean Operator SegmentBuilder+ Control GroupAlways isolated for transparent comparison inorder to learnMust be segment based23
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- 26.26"At first Ididn't believe half of what Frosmo promised to be able todo and achieve. A er working with them for a while I'vediscovered that with Frosmo we can test and learn significantlyfaster what works and what doesn't.With Frosmo it's very fast to create and manage multiple testssimultaneously. They are also a very innovative team. So far therehasn't been a request they haven't been able to fulfil - and whatcounts the most is that results have been (really) promising."Tomi MaaniemiE-Commerce Manager at Finnair
- 27.BACKEND CONSISTING OFMULTIPLE SOLUTIONSDATA-LAYER27THE FROSMO APPROACHBROWSER OF THE END USEREVEN MOST COMPLEXMODIFICATIONS ARE POSSIBLEPERSONALISED TARGETEDINTELLIGENCE IN THELOCAL STORAGE
- 28.FROSMO DATA-LAYER28THE FROSMOAPPROACHBROWSER OF THE END USEREVEN MOST COMPLEXMODIFICATIONS ARE POSSIBLEPERSONALISED TARGETEDINTELLIGENCE IN THELOCAL STORAGEBACKEND CONSISTING OF MULTIPLE SOLUTIONSA POPULAR CMS?A CUSTOM WEBSITE?3rd PARTY INTEGRATIONNOBODY KNOWS?NO PROBLEM!!
- 29.BACKEND CONSISTING OFMULTIPLE SOLUTIONSFROSMO DATA-LAYER29THE FROSMO APPROACHBROWSER OF THE END USEREVEN MOST COMPLEXMODIFICATIONS ARE POSSIBLEPERSONALISED TARGETEDINTELLIGENCE IN THELOCAL STORAGE
- 30.Get your fingerout ofyour back-end!30
- 31.A real lifeexample:Saunalahti31
- 32.Mobile and ISP•Part of Elisa• €1.54 Billion Revenue, Nasdaq Helsinki• 2,3 million customers• Vodafone’s partner network• Saunalahti is the consumer devices branch32
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- 42.42WebsiteCMS Shop CMSShopBack-endInventoryCookiesRecsEngine3(or more) simple steps:1) Convince IT of your little project2) Get them to stop EVERYTHING ELSE3) Get a project manager!4) Allow 4 months technical development5) LAUNCH !!!! Measurable results half ayear later!6) Realise a problem with initial setup7) Convince IT that your little project isstill a good idea…
- 43.43WebsiteCMS Shop CMSShopBack-endInventoryCookiesRecsEngine5simple steps:1) Conduct feasibility and ROIassessment2) Meet Product Management andEngineering3) Prioritise feature ahead of all otherproduct plans4) Allocate resources5) GET Measurable results in half a year!!!THEMETHODIntroducing:
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- 46.Result• Gangstas• 1.4%CTR • Shopping cart• 33% CTR !!!!46
- 47.The Frosmo way•~15 hours work for Frosmo• 3-4 hours work for Saunalahti• No IT-integration needed, simply placing the Frosmotag on their site• And…it took 3 weeks from IDEA to LAUNCH!47
- 48.IT’S A COMPLETELYNEWWAY TODEVELOP YOURSITE/SERVICE48
- 49.1. DEVELOP SERVICE10XFASTER2. BECOME CUSTOMERCENTRIC3. ALIGNORGANISATION49
- 50.The Story ofFrosmo50NordicTechnology+60 employees Founded in 2008150 clientsInvestors - Chairman of the board Nokia70% market share in the NordicsBased in HelsinkiUK, France, Spain, Germany/Austria/Switzerland, Italy, Poland, Turkey,Malta, Russia and Nordic Countriesin-browserdevelopmentsolutionSaaS
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