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A short introduction to Semantic Web - 2012

The document provides an introduction to the semantic web, explaining that it aims to allow computers to interpret data on the internet by modeling information and relationships between data using metadata and implicit deductions, which will enable machines to better understand context, answer questions, and accomplish tasks without human involvement. It discusses how explicit metadata standards like RDF and implicit deductions are used to build semantic models and provides examples of how semantic searching and aggregation of content can be more useful than traditional methods.

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A Basic Introduction toSemantic Web
Introduction
Hi!My name isMike Darnell.I was born in 1974My 1st job wasmodeling underwear& Roman toys
My partner is                            Virode Imtarnasan -                            Thai, 38 years old,                            married, studied law                            Career: EA, Sega, IRM…                            Web: Cnngo, Vertu,                            Playboy…Is your websitetargeting and engaging prospects?
Where we dobusiness
The Fun Bit
What do we need in order to  have a conversation?
Our ability to processlanguage is dependent   on two elements:
Syntax…
…& Semantics
But what is“Semantics”?
Semantics   The study ofmeaning, focused on the relation    betweensignifiers, such aswords, and what  they stand for
What is a“Semantic Web”?
Today’s web enables    computers tocommunicate using a  common SYNTAX
The semantics needed forUNDERSTANDING are still handled by us HUMANS
But this isn’t the plan…
“I dream of a  web wherecomputers are  capable ofanalyzing ALL the data“Sir Tim Berners-Lee (1999)
On the Semantic Web data isinterpreted by machines, allowing themto perform the work involved in finding,      combining, and acting upon      information on the Internet
How?
By moving from this
To this
Semantic Web models arecurrently based either on   Explicit Meta Data or    Implicit Deductions regarding the content on          the page
Explicit Meta Data
“Regular” HTML
HTML with Schema.org microdata semantic    annotations
The Explicit Meta Data is the model      supported by the W3C via it’sResource Description Framework (RDF)              specifications:   Subject > Predicate > Object   Thailand’s capital is Bangkok
Implicit Deductions
Many sites allow    triplet-like   deductionswithout requiringformal meta data   annotations
Why do we want it?
A machine-friendly web = more free human time
A semantic web will empower us to understand context without      resorting to “search”
It will empower    computers to accomplish tasks     and answer   questions that currently requirehuman involvement
Searching SEMANTICALLY  rather than SYNTACTICALLY    is particularly useful for: Content in ContextAnswering questionsBest product, Ideal booking, etc.
Content in Context
A Star Trek sequel is a   seriousENTERPRISE
But Which One?
Google isn’tvery helpful
Neither isWikipedia
But a little structureddata goes a long way…
As does somecontext
Servicesto check out
Search Engines
Freebase is:“An entity graph of people, places and things, built by a community      that loves open data.”
Hakia
Sigma
Lexxe
Qwiki
Aggregating andcurating content
“Topic Pages” are popping up on   publications everywhere
WSJ
Mashable
NYT
Reader apps
Semantic veteran Evri is moving from being a search engine…
…to a content aggregator  and interest curator
Flipboard acquiredEllerdale to power it’srelevance and interest
Answering questions
Wolfram Alpha
True Knowledge
Assistants
Siri
Evi
What’s next?
Statistical Analysis     NLP
“…Over the next few months,Google will begin spitting outmore facts and direct answers to queries at the top of the   search-results page…”                      WSJ.com
Google’s Knowledge Graph =   200,000,000 entities       (= ~10*Freebase)
The “Internet of Things”  Your fridge knows you’re  about to run out of milk  Your toilet know you’re    lactose intolerant            Etc…
The Next Big Thing may be  enabled by new Technology
But its success is  dependent on its ability to match ofour most basic needs
Questions?
Thanks! …I’m at mi@vimi.co              Mike

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A short introduction to Semantic Web - 2012


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