Most Visited Banking Websites in the Netherlands, Updated January 2026

Key Insights on Top Banking Websites in the Netherlands on January 2026

As of January 2026, ing.nl leads Banking in the Netherlands with 27.02M monthly visits. Its audience skews mobile-first (14.85% desktop / 14.85% mobile), and traffic is down month over month -0.83% and down year over year -13.47%. rabobank.nl holds second with 23.15M visits and a mobile-leaning mix (18.58% desktop / 81.42% mobile), while tikkie.me ranks third with 18.42M visits.

Across the leaders, tikkie.me is the most mobile-first (99.15% of visits), whereas ing.net is the most desktop-reliant (93.32%). Momentum favors magyarorszag.hu in the latest month (1,882.03%), while veiliginternetten.nl shows the steepest pullback. On a yearly view, raisin.com posts the strongest expansion (2,528.02%), contrasted with hypotheekberekenen.nl (-62.62%).

Acquisition patterns also differ: ing.nl is driven primarily by search, ing.nl by direct, and ing.nl by referral; overall, 89 of the top 100 sites are direct-led, 5 are search-led, and 6 lean on social.

These insights come from theTraffic & Market Toolkit, enriched with extensiveclickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information pagehere.

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