Most Visited Websites in Nigeria, Updated January 2026

Key Insights on Top Websites in Nigeria on January 2026

As of January 2026, google.com leads in Nigeria with 353.29M monthly visits. Its audience skews mobile-first (19.83% desktop / 19.83% mobile), and traffic is down month over month -4.81% and down year over year -7.29%. sportybet.com holds second with 63.05M visits and a mobile-leaning mix (2.47% desktop / 97.53% mobile), while youtube.com ranks third with 48.85M visits.

Across the leaders, dentistdwarka.co.in is the most mobile-first (100% of visits), whereas msn.com is the most desktop-reliant (98.25%). Momentum favors nexira.ai in the latest month (6,056,070%), while bet9ja.com shows the steepest pullback. On a yearly view, moviebox.ph posts the strongest expansion (2,033,972%), contrasted with legit.ng (-72.64%).

Acquisition patterns also differ: google.com is driven primarily by search, google.com by direct, and google.com by referral; overall, 93 of the top 100 sites are direct-led, 2 are search-led, and 5 lean on social.

These insights come from theTraffic & Market Toolkit, enriched with extensiveclickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information pagehere.

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