Top Sporting Goods Websites in Switzerland
Based on data from theSemrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Sporting Goods Websites in Switzerland, Updated January 2026
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Key Insights on Top Sporting Goods Websites in Switzerland on January 2026
As of January 2026, zalando.ch leads Sporting Goods in Switzerland with 4.01M monthly visits. Its audience skews mobile-first (35.31% desktop / 35.31% mobile), and traffic is up month over month 24.45% and up year over year 9.02%. decathlon.ch holds second with 2.1M visits and a mobile-leaning mix (28.13% desktop / 71.87% mobile), while ochsnersport.ch ranks third with 669.93K visits.
Across the leaders, vortexoptik.de is the most mobile-first (100% of visits), whereas on-running.com is the most desktop-reliant (100%). Momentum favors vortexoptik.de in the latest month (35,613.82%), while arcteryx.com shows the steepest pullback. On a yearly view, vortexoptik.de posts the strongest expansion (1,063.77%), contrasted with burton.com (-71.49%).
Acquisition patterns also differ: zalando.ch is driven primarily by search, zalando.ch by direct, and zalando.ch by referral; overall, 80 of the top 100 sites are direct-led, 19 are search-led, and 1 lean on social.
These insights come from theTraffic & Market Toolkit, enriched with extensiveclickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information pagehere.
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