Most Visited Sporting Goods Websites in Belgium, Updated January 2026

Key Insights on Top Sporting Goods Websites in Belgium on January 2026

As of January 2026, decathlon.be leads Sporting Goods in Belgium with 2.56M monthly visits. Its audience skews mobile-first (37.14% desktop / 37.14% mobile), and traffic is down month over month -5.91% and down year over year -2.27%. asadventure.com holds second with 1.09M visits and a mobile-leaning mix (38.73% desktop / 61.27% mobile), while nike.com ranks third with 1.05M visits.

Across the leaders, ekinsport.com is the most mobile-first (99.77% of visits), whereas stromer-portal.ch is the most desktop-reliant (100%). Momentum favors buyshengelsport.be in the latest month (9,094.04%), while ekosport.be shows the steepest pullback. On a yearly view, sssports.com posts the strongest expansion (1,647.68%), contrasted with ekinsport.com (-85.09%).

Acquisition patterns also differ: decathlon.be is driven primarily by search, decathlon.be by direct, and decathlon.be by referral; overall, 81 of the top 100 sites are direct-led, 15 are search-led, and 2 lean on social.

These insights come from theTraffic & Market Toolkit, enriched with extensiveclickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information pagehere.

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