May 2024
BEAUTY HALL RENOVATION
A much anticipated 12-month renovation of the Selfridges London Beauty Hall is completed, becoming home to over 300 industry-leading beauty brands and over 1,000 beauty experts. The launch is celebrated with the campaign ‘Big City Beauty’.
April 2024
PERMANENT RESELFRIDGES DESTINATIONS
At Selfridges, new, second hand and circular continue to coexist as a part of a seamless shopping experience, with the opening of expanded Reselfridges accessories destinations in every store.
Spring/summer 2023
WORN AGAIN
Selfridges launches Worn Again, the retailer’s first season dedicated to secondhand and circular shopping. The scheme brings new destinations, collaborations, and events to customers through Reselfridges, with the aim of making shopping secondhand and circular easy, exciting, and desirable.
July 2023
SELFRIDGES UNLOCKED
Selfridges introduces Selfridges Unlocked, an open-to-all community that gives customers full access to the very best of Selfridges and a range of exclusive perks via their ‘Selfridges Key’. The Key is inspired by founder Harry Gordon Selfridge, who handed out keys to the store’s very first customers in 1909, ensuring ‘everyone is welcome’.
August 2022
SELFRIDGES GROUP ACQUISITION
Central Group acquire Selfridges Group, with the Public Investment Fund (PIF) of Saudi Arabia becoming a minority shareholder in 2024.
March 2022
INTO THE METAVERSE
Selfridges opens a department store in the virtual world of Decentraland, as part of Metaverse Fashion Week.
July 2021
SELFRIDGES BIRMINGHAM GETS A MAKEOVER
Artist Osman Yousefzada wraps Selfridges Birmingham in a giant black-and-pink canvas, creating a monumental public art commission for the city.
August 2020
PROJECT EARTH & RESELFRIDGES
Selfridges introduced ambitious sustainability targets to change the way we shop through Project Earth in 2020. This later evolved into RESELFRIDGES, our ecosystem of products, services, and activities that are helping us to build a more sustainable future and drive reinvention for our business.
November 2019
THE BIG YELLOW SCREEN
Selfridges London opens the world’s first permanent cinema in a department store: The Cinema at Selfridges.
November 2016
THE NEW ACCESSORIES HALL
Selfridges opens the £300 million Accessories Hall at Selfridges London, designed by architect David Chipperfield.
January 2013
SELFRIDGES MAKES NO NOISE
Selfridges launches the No Noise campaign, celebrating the power of quiet in a highly stimulating world. During the campaign, Selfridges also launched the de-branded yellow bag and the Silence Room installation to promote peace and mindfulness.
May 2011
PROJECT OCEAN
Selfridges launches the Project Ocean initiative with The Zoological Society of London to take ocean conservation issues to new audiences, and help to protect and restore the ocean.
September 2002
SELFRIDGES LANDS IN MANCHESTER EXCHANGE SQUARE
Selfridges Manchester Exchange Square opens its doors.
September 1998
SELFRIDGES ARRIVES IN MANCHESTER
Selfridges Manchester Trafford opens for business.
1972
THE SELFRIDGES HOTEL
Selfridges opens a hotel at the back of the flagship store. It’s now known as The Old Selfridges Hotel, providing a dynamic creative space for extraordinary events and experiences.
1926
ARCHITECTURAL ACHIEVEMENT
Architectural Design & Construction magazine names Selfridges London the most imperial building in London.
