Grow fast with ourfree CRM.
See value from day one withour free, all-in-one CRM built for small businesses. Stop juggling spreadsheets and disconnected apps. Bring customer activity, pipeline, marketing campaigns, and service cases into one place. Start getting more done day-to-day and get full visibility into your business. Free.
Get it for free.See full pricing
Financial Services
Connect with customers proactively to deliver AI-powered, high-value experiences.
Retail
Acquire profitable customers faster with unified, real-time data.
Professional Services
Increase client trust, recruit and retain the right talent and build a vibrant work culture.
Healthcare & Life Sciences
Elevate your workforce with AI agents for healthier businesses, outcomes and communities.
Construction & Real Estate
Streamline processes and achieve operational excellence to drive profitability and growth.
Education
Boost productivity and enhance 24/7 student support with purpose-built AI for education.
Technology
Automate workflows, unify and integrate data and thrive in a new era of tech, powered by trusted AI.
Manufacturing
Integrate all your data across a unified value chain to better serve customers and channel partners.
See why analysts agree Salesforce should be your Agentic AI partner.
Frequently Asked Questions
Salesforce is the#1 AI CRM (customer relationship management) platform. We bring companies and customers together by providing a unified set of applications — powered byagentic AI and data — that help every department, including sales, service, marketing, commerce, and IT, work as one. You can learn more aboutwhat Salesforce is andwhat Salesforce does by visitingour official resources. Our cloud-based agentic solutions help you find more leads, close more deals, and provide better service to your customers, all on a single, integrated agentic platform.
CRM stands forcustomer relationship management.It’s a technology for managing all your company’s relationships and interactions with customers and potential customers. A CRM system helps you:
• Organisecontact information, leads, and customer service data
• Automate tasks like logging calls and sending follow-up emails
• Analyse data to understand customer behaviour and business performance
A CRM, especially one powered by AI like Salesforce, is essential for growth because it gives you a single,360-degree view of every customer, allowing you to build stronger, more profitable relationships at scale.
Agentic AI refers to advanced artificial intelligence systems that can actautonomously to achieve a specific goal with minimal human intervention. Unlike traditionalAI that only generates content or analyses data, agentic AI can reason, plan multistep actions, and execute tasks.
In Salesforce, agentic AI — part of ourAgentforce technology — is used to:
• Automatecomplex workflows like lead qualification or service case resolution
• Predict business outcomes, such as which deals are likely to close
• Personalise every customer interaction across marketing, sales, and service channels
Salesforce offers agentic CRM solutions tailored for companies of all sizes, fromstartups and small businesses to large global enterprises. Our Agentforce 360 Platform isflexible andscalable, allowing you to start with the essentials you need — like sales, service, commerce, or marketing — and easily add more functionality as your business grows. This ensures you only pay for what you use and have anAI and CRM platform that can grow with your business.
The UK’s largest airport is using autonomous AI agents to deliver a "digital concierge" experience for 83 million annual travelers. By grounding Agentforce in real-time data, Heathrow has improved digital contact efficiency by 40% and now resolves 90% of passenger queries without a human handoff.
https://www.salesforce.com/uk/customer-stories/heathrow-airport/























