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SVP, Global Customer Success, OpenTable

George Pokorny

People don’t want to wait to get their question answered. What would happen if the diners aren’t getting what they need? Now they’re angry. “Hey, you sloughed me off to a bot. It didn’t answer me, and I’m grumpy.” And so now when you have that interaction with a human agent, we have to dig ourselves out of this hole. Maybe we answer the question very quickly, but they’re always going to remember, “hey that didn’t work out well the first time.” The dream I have is that Agentforce answers more questions, more quickly. Success with Agentforce is deflecting the questions that our customers have, so fewer things get escalated to a human, the diners are getting their questions answered quickly, and we’re able to take care of it without a human resource.

An infographic describing the architecture of Salesforce products. The base in the Salesforce platform, with workflows, AI, and security. Built on that is Data Cloud, where we bring in information from additional sources. We place of products in the next layer, so all this data and trust supports their functionality. And across it all sits Agentforce.

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Frequently Asked Questions

Salesforce is the#1 AI CRM (customer relationship management) platform. We bring companies and customers together by providing a unified set of applications — powered byagentic AI and data — that help every department, including sales, service, marketing, commerce, and IT, work as one. You can learn more aboutwhat Salesforce is andwhat Salesforce does by visitingour official resources. Our cloud-based agentic solutions help you find more leads, close more deals, and provide better service to your customers, all on a single, integrated agentic platform.

CRM stands forcustomer relationship management.It’s a technology for managing all your company’s relationships and interactions with customers and potential customers. A CRM system helps you:

• Organisecontact information, leads, and customer service data
• Automate tasks like logging calls and sending follow-up emails
• Analyse
data to understand customer behaviour and business performance

A CRM, especially one powered by AI like Salesforce, is essential for growth because it gives you a single,360-degree view of every customer, allowing you to build stronger, more profitable relationships at scale.

Agentic AI refers to advanced artificial intelligence systems that can actautonomously to achieve a specific goal with minimal human intervention. Unlike traditionalAI that only generates content or analyses data, agentic AI can reason, plan multistep actions, and execute tasks.

In Salesforce, agentic AI — part of ourAgentforce technology — is used to:

• Automatecomplex workflows like lead qualification or service case resolution
• Predict business outcomes, such as which deals are likely to close
• Personalise every customer interaction across marketing, sales, and service channels

Salesforce offers agentic CRM solutions tailored for companies of all sizes, fromstartups and small businesses to large global enterprises. Our Agentforce 360 Platform isflexible andscalable, allowing you to start with the essentials you need — like sales, service, commerce, or marketing — and easily add more functionality as your business grows. This ensures you only pay for what you use and have anAI and CRM platform that can grow with your business.

The UK’s largest airport is using autonomous AI agents to deliver a "digital concierge" experience for 83 million annual travelers. By grounding Agentforce in real-time data, Heathrow has improved digital contact efficiency by 40% and now resolves 90% of passenger queries without a human handoff.
https://www.salesforce.com/uk/customer-stories/heathrow-airport/


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