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A website console for a restaurant with the home page displayed on the screen.

Salesforce for Restaurants

Serve up digital success and exceed guest expectations with Salesforce CRM software for restaurants. Transform engagement with guests, franchises, and employees. With your data united, your teams can deliver the right experience, at the right time – every time.

See how restaurants activate data and AI with Salesforce.

Casey's customer story
Buffalo Wild Wings customer story
McDonald's customer story
Uber Eats customer story
Zerocater customer story
A Pinterest post of a restaurant with options to save and follow it.

Win new and profitable guests with personalized marketing.

Unlock the full value of your guest data so you can personalize every moment. Use trusted customer data and AI to improve personalization across channels. Grow relationships by aligning marketing and loyalty around VIP guest experiences.

How it works:

Activate your guest data with Data 360 for Marketing, powered by the #1 CRM. Scale insights with AI, unify data from across your entire business into a single profile, and power unparalleled guest success. Engage smater with dynamic audience segments to send them the right message at the right time.

A console outlining a host of data stream sources.

Build relationships with Marketing Cloud Personalization powered by AI. Activate your data to deliver personalized campaigns at scale and increase customer lifetime value. Design and deliver personalized guest journeys that improve engagement and conversions across the entire lifecycle.

A dashboard outlining intent based purchase journey.

Foster relationships and create loyalty with AI predictive capabilities built directly into your CRM with Loyalty Management. Earn continuous customer loyalty with personalized rewards, powered by behavioral data. Easily analyze members at risk for disengagement and launch campaigns to re-engage them.

A dashboard outlining all campaigns and overall member engagement.
A console outlining a host of data stream sources.
A dashboard outlining intent based purchase journey.
A dashboard outlining all campaigns and overall member engagement.

Build your personalized marketing solution with these Salesforce products:

Marketing Cloud

Fuel creativity with data insights. Grow efficiency with AI. Personalize customer relationships with Marketing Cloud.

Loyalty Management

Nurture relationships and create lasting loyalty on the world’s #1 CRM.

Data 360 for Marketing

Activate your data, scale insights with AI, and unify all your data in a single customer profile.

Marketing Cloud Personalization

Automate dynamic offers for each customer in real time across each moment in the customer journey.

A portal for a restaurant where customers can order food with a chat window for them to connect with the restaurant.

Elevate connected and consistent service.

Transform how service teams deliver value across every guest touchpoint – from guest experience to engagement, processes, automation, and service operations. If guests need to speak to customer service, agents already have relevant information about the customer on their preferred channel.

How it works:

Deliver personalized experiences across every service channel to increase guest satisfaction. Utilize our trustedCustomer Service AI to create seamless conversational, predictive, and generative AI experiences for your agents and customers.

Service console with customer feedback on a meal.

Deliver personalized service and save time with AI built directly into your flow of work. Meet guests on their preferred channels. Speed up issue resolution using AI-powered Einstein Bots to handle common requests.

A console outlining a customer’s voice call with the summary.

Transform yourcontact center into an omni-channel engagement center with every channel on one platform. Drive operational efficiency and productivity with data and AI-powered insights built directly into your CRM.

A console outlining the voice call between a customer and customer support.
Service console with customer feedback on a meal.
A console outlining a customer’s voice call with the summary.
A console outlining the voice call between a customer and customer support.

Build your guest service solution with these Salesforce products:

Service Cloud

Drive productivity, reduce costs, and increase customer satisfaction at scale with Service Cloud.

Customer Service AI

Increase customer satisfaction and boost service team productivity with trusted AI solutions.

MuleSoft

Connect everything. Automate anything. Empower everyone with AI.

Slack

Power productivity with automation, knowledge, AI, and collaboration at the center of an open, extensible platform in Slack.

A website portal for a restaurant staff with a search bar and options to plan the day and check safety measures.

Grow and optimize franchise management.

Streamline franchise management. Grow your franchise footprint, onboard locations, and coordinate communication and policies from corporate.

How it works:

Recruit new franchise owners, engaging the right leads at the right time with Sales Cloud. Focus on the hottest franchise leads with automated lead scoring and lead pass from marketing. Reach out to prospects first. Get real-time updates when leads show interest.

Insights on customer engagement and EInstein scoring on the latest engagement.

Salesforce gives team members easy access to a unified platform to drive engagement from hire-to-retire. Equip your team with access to tasks, product insight, and collaboration. Facilitate on-boarding, training, and Q&A.

Dashboard with modules outlining relocation information.

Integrate all your data and systems for better operational efficiency across your restaurant chain. Provide real-time and AI-infused insight and analytics on marketing campaigns and channels for corporate or franchises to pivot and plan faster.

A portal with metrics, such as media cost, revenue, weekly trend, and units sold per week.
Insights on customer engagement and EInstein scoring on the latest engagement.
Dashboard with modules outlining relocation information.
A portal with metrics, such as media cost, revenue, weekly trend, and units sold per week.

Build your franchise management solution with these Salesforce products:

Sales Cloud

Max out efficiency with better automation, data, and intelligence.

MuleSoft

Connect everything. Automate anything. Empower everyone with AI.

Tableau

Make better business decisions with the world's leading data and analytics platform.

Service Cloud

Drive productivity, reduce costs, and increase customer satisfaction at scale with Service Cloud.

Keep up with the latest retail trends, insights, and conversations.

Ready to take the next step with the #1 AI CRM for retail?

Salesforce for Restaurants FAQ

Our portfolio of products, built on the trusted Agentforce 360 Platform, helps you connect with your customers in a whole new way. Now everyone — your marketing, sales, commerce, service, IT, and data teams — can augment their work to be more productive with connected data, trusted AI, and the #1 AI CRM.

With a restaurant CRM, restaurants have access to a unified engagement platform that provides a single source of truth across their entire partner ecosystem – marketing, commerce, service, and IT. This allows you to focus on driving costs down and increasing loyalty.

Salesforce CRM software for restaurants gives you a 360-degree view of guests. Boost loyalty with connected marketing, commerce, and service experiences delivered via the Agentforce 360 Platform. Empower employees and associates with digital tools and data to serve shoppers at all touchpoints.

We offer a range of capabilities across the Agentforce 360 Platform for the restaurant industry, such as creating precise segments fast using natural language prompts and generative AI, recommending products to customers, and maximizing agent productivity with AI-powered insights from Einstein.

Consider your specific business needs. Salesforce has solutions for winning new and profitable customers, simplifying and scaling omni-channel commerce, elevating connected and consistent service, supercharging your store and HQ employees, and optimizing partner relationships.

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