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A grocery store journey dashboard with info on journey mapping, data extension, and schedule.

Salesforce for Grocery, Drug and Convenience Stores

Unify shopper profiles to power personalized engagement with grocery and convenience store software. Transform grocery, drug, and convenience shopping with personalized service at scale. Elevate loyalty through tailored interactions and fulfillment options. It's not just shopping; it's a journey of satisfaction, loyalty, and growth.

See how leading grocery and convenience retailers activate data and AI.

Casey's customer story
Waitrose customer story
Target customer story
Ahold Delhaize customer story
Whole Foods customer story
A website portal for a grocery store displayed on laptop and phone screen.

Grow basket size with data and AI-powered personalized marketing.

Activate data and AI to power seamless shopper engagement across channels with grocery and convenience store software. Create personalized journeys easily, automate experiences for scale, and ensure consistent satisfaction on multiple platforms.

How it works:

Harness all your data, from any source across the business, to gain insight into customers and increase their lifetime value. Increase speed to market with the trusted data you need to segment audiences, power AI, and analyze performance at your fingertips.

Unifying customer data into a single profile.

Deliver personalized customer journeys that improve engagement and conversions. Simple drag-and-drop tools streamline journey creation with messaging, content, and AI-decisioning built into a single workflow. Automate and optimize experiences using various data sources to ensure relevancy.

Build relationships with engagement marketing tools, powered by AI. With native integrations across Salesforce products, you can build connected journeys, regardless of whether your customers are engaging with marketing channels, service centers, sales reps, or loyalty programs.

Relevant and engaging offers for the shopper.
Unifying customer data into a single profile.
Relevant and engaging offers for the shopper.

Build your grocery and convenience store software solution with these Salesforce products:

Data Cloud for Marketing

Activate your data, scale insights with AI, and unify all your data in a single customer profile.

Marketing Cloud

Fuel creativity with data insights. Grow efficiency with AI. Personalize customer relationships with Marketing Cloud

MuleSoft

Connect any data into your CDP with reusable connectors and API designs for Salesforce, SAP, Oracle, and more.

A desktop and mobile view mockup of an e-commerce site showcasing their products.

Simplify and scale omni-channel commerce.

Use AI to drive growth, cut costs, and adapt with ease. Elevate your brand, manage traffic, and launch swiftly. Deliver user-friendly commerce experiences to build customer loyalty.

How it works:

Boost revenue, scale globally, and see value fast. Get easy-to-use tools for ecommerce, innovating swiftly through clicks or code. Effortlessly manage peak traffic surges and adapt to dynamic market demands.

A tab for deployment updates.

Equip your team for rapid launches and cost-efficient operations. Deliver commerce experiences seamlessly across all customer touchpoints, strengthening brand engagement and loyalty through consistent, responsive interactions.

A dashboard for personalized page designs.

Unlock new revenue channels by enabling retailers to meet customers anywhere. Headless commerce can use connected customer data and weave commerce into any touchpoint, from social media to in-store kiosks.

Conversations with chatbot at every touchpoint.
A tab for deployment updates.
A dashboard for personalized page designs.
Conversations with chatbot at every touchpoint.

Build your omni-channel commerce solution with these Salesforce products:

Commerce Cloud

Achieve goals faster, unlock new revenue, and drive automation with the most flexible ecommerce platform.

Digital Storefronts

Deliver commerce your way with templates, composable storefronts, headless APIs, or all three.

Headless Commerce

Turn every touchpoint into a conversion and leverage existing storefront investments with our headless APIs.

A dashboard showing a customer’s past orders along with the total purchase value.

Elevate connected and consistent service.

Get to the heart of service with connected, efficient, and personalized shopper experiences using Salesforce convenience store software.

How it works:

Connect every channel to create a consistent experience that delights shoppers and lowers costs.

Connected engagement with customer across channels.

Deliver proactive omni-channel service, empower associates to personalize interactions, and unlock productivity and faster time to value.

Call center representative assisting a customer.

Simple inventory visibility, efficient order management, and flexible fulfillment options provide a seamless customer experience, all leading to the ultimate achievement – customer loyalty.

Actions and recommendations tab for seamless order management.
Connected engagement with customer across channels.
Call center representative assisting a customer.
Actions and recommendations tab for seamless order management.

Build your customer service solution with these Salesforce products:

Service Cloud

Personalize support across self-service, your contact center, and the field with AI and real-time data on the #1 CRM.

Order Management

Cut costs and drive efficient growth with the customer-first order management system.

Customer Service AI

Increase customer satisfaction and boost service team productivity with trusted AI solutions.

Store manager dashboard

Supercharge the employee experience with an in-store CRM.

Empower your store associates with the latest digital tools and real-time data and insights to help them be more efficient and better serve shoppers.

How it works:

Connect stores – both to each other and corporate – with Slack, ensuring smooth communication and collaboration. Enhance the employee experience with better tools and boost store productivity.

Unifying customer data into a single profile.

Unlock insights with store-level analytics with Tableau. Utilize real-time data for increased profitability, streamlined operations, strengthened vendor relationships, and delightful shopper experiences.

Call center representative assisting a customer.

Leverage brick-and-mortar inventory for online orders, easily handle curbside pickup, ship from store, receive returns, and more.

A dashboard containing timely status updates.
Unifying customer data into a single profile.
Call center representative assisting a customer.
A dashboard containing timely status updates.

Build your in-store CRM solution with these Salesforce products:

Slack

Power productivity with automation, knowledge, AI, and collaboration at the center of an open, extensible platform in Slack.

Tableau

Make better business decisions with the world's leading data and analytics platform.

MuleSoft

Connect everything. Automate anything. Empower everyone with AI.

Keep up with the latest retail trends, insights, and conversations.

Ready to take the next step with the #1 AI CRM for retail?

Salesforce for Grocery, Drug, and Convenience Stores FAQ

Our portfolio of products, built on the trusted Agentforce 360 Platform, helps you connect with your customers in a whole new way. Now everyone — your marketing, sales, commerce, service, IT, and data teams — can augment their work to be more productive with connected data, trusted AI, and the #1 AI CRM.

Grocery and convenience stores have access to a unified engagement platform that provides a single source of truth across their ecosystem – marketing, commerce, service, and IT – allowing you to focus on engaging with customers across channels, providing fulfillment options, and delivering personalized service.

Boost loyalty with connected experiences across marketing, commerce, and service, delivered through the Agentforce 360 Platform. Empower employees and associates with grocery and convenience store software to effectively engage with and serve shoppers at all touchpoints and across channels.

We offer a range of capabilities across the Agentforce 360 Platform for grocery, drug, and convenience stores, such as creating precise segments using natural language prompts and generative AI, product recommendations, fulfillment options, and personalized service with AI-powered recommendations.

Consider your specific business needs. Salesforce has solutions for winning new and profitable customers, simplifying and scaling omni-channel commerce, elevating connected and consistent service, supercharging your store and HQ employees, and optimizing partner relationships.


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