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Salesforce for Mass Merchants and Department Stores

Lead the future of retail by seamlessly integrating physical and digital shopping for a seamless customer experience. Unify data and use AI to elevate the shopper experience with personalized recommendations, superior service, and a seamlessly connected retail environment.

See how top retailers activate data and AI with Salesforce.

 

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AI journey automation dashboard outlining relevant offers and a 360 profile of a customer.

Win new and profitable customers with personalized marketing.

Integrate generative and predictive AI into your marketing campaign lifecycle to deliver the right message, on the right channel, to the right person, at the moment they are ready to buy.

How it works:

Activate your customer data with Data Cloud for Marketing, powered by the #1 AI CRM. Connect and unify data from any source into a single profile using our department store software. Deliver personalized marketing, commerce, and service at scale with AI.

An overview of a customer’s information and their purchase journey.

Create personalized, connected experiences that grow relationships and increase customer lifetime value.

A customer engagement platform showcasing member engagement, loyalty points, and an invite to join the program.

Use AI and data to deliver relevant, individualized content to each customer. Connect the entire journey across every channel.

AI automation journey outlining a customer profile and personalized offer.
An overview of a customer’s information and their purchase journey.
A customer engagement platform showcasing member engagement, loyalty points, and an invite to join the program.
AI automation journey outlining a customer profile and personalized offer.

Build your personalized marketing solution with these Salesforce products:

Marketing Cloud

Fuel creativity with data insights. Grow efficiency with AI. Personalize customer relationships at scale with Marketing Cloud.

Loyalty Management

Nurture relationships and create lasting loyalty on the world’s #1 CRM.

Data Cloud

Create a single, dynamic view of every customer and asset by unifying all your data in real time.

An integration of API, code, and the web page showcasing scalability of an online marketplace.

Simplify and scale omni-channel commerce.

Scale commerce with confidence on the most complete department store software for retailers. With AI, simplify everything from setting up Digital Storefronts to delivering ecommerce to emerging shopper touchpoints.

How it works:

Boost revenue, scale globally, and see value fast. Get easy-to-use tools for ecommerce, innovating swiftly through clicks or code. Effortlessly manage peak traffic surges and adapt to dynamic market demands.

Deployment dashboard outlining the status of recent deployments.

Equip your team for rapid launches and cost-efficient operations. Deliver commerce experiences seamlessly across all customer touchpoints, strengthening brand engagement and loyalty through consistent, responsive interactions.

Responsive chatbot that addresses customer queries about products.

Increase loyalty with seamless post-purchase experiences. Service orders, fulfill faster, and simplify order routing at scale on an agile platform.

Omni-channel inventory dashboard that outlines the status of all orders.
Deployment dashboard outlining the status of recent deployments.
Responsive chatbot that addresses customer queries about products.
Omni-channel inventory dashboard that outlines the status of all orders.

Build your omni-channel commerce solution with these Salesforce products:

Commerce Cloud

Achieve goals faster, unlock new revenue, and drive automation with the most flexible ecommerce platform.

Order Management

Cut costs and drive efficient growth with the customer-first order management system.

MuleSoft

Connect everything. Automate anything. Empower everyone with AI.

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Elevate connected and consistent service.

Get to the heart of exceptional service with connected, efficient, and personalized customer experiences offerings through our department store software.

How it works:

Connect every channel to create a consistent experience that delights shoppers and lowers costs.

Chat window showing customer chat

Connect commerce and service to unify order history and customer records on a single pane of glass. Unify customer data and automate order servicing to deliver a great experience after the purchase.

A chatbot interacting with a customer by offering product recommendations.

Deliver proactive omni-channel service, empower agents to personalize interactions, and unlock productivity and faster time to value.

Multiple chat windows outlining chat history between the chatbot and customer.
Chat window showing customer chat
A chatbot interacting with a customer by offering product recommendations.
Multiple chat windows outlining chat history between the chatbot and customer.

Build your guest service solution with these Salesforce products:

Service Cloud

Drive productivity, reduce costs, and increase customer satisfaction at scale with Service Cloud.

Slack

Power productivity with automation, knowledge, AI, and collaboration at the center of an open, extensible platform in Slack.

MuleSoft

Connect everything. Automate anything. Empower everyone with AI.

real-time inventory and shopper data dashboard

Supercharge your store and HQ employees.

Empower employees and associates with digital tools and data to effectively serve shoppers at all touchpoints. Bring online and offline shopping together with Retail Cloud with Modern POS.

How it works:

Connect stores – both to each other and corporate – ensuring smooth communication and collaboration. Enhance employee experience with better tools and boost store productivity.

Unite transactions from anywhere with modern Point-of-Sale dashboard

Connect stores – both to each other and corporate – ensuring smooth communication and collaboration. Enhance employee experience with better tools and boost store productivity.

Store manager dashboard outlining performance metrics.

Leverage brick-and-mortar inventory for online orders, easily handle curbside pickup, ship from store, receive returns, and more.

Multiple chat windows outlining chat history between the chatbot and customer.
Unite transactions from anywhere with modern Point-of-Sale dashboard
Store manager dashboard outlining performance metrics.
Multiple chat windows outlining chat history between the chatbot and customer.

Build your customer service solution with these Salesforce products:

Retail Cloud

Unlock a unified commerce platform — and elevate the shopping experience for your customers.

Slack

Power productivity with automation, knowledge, AI, and collaboration at the center of an open, extensible platform in Slack.

Tableau

Make better business decisions with the world's leading data and analytics platform.

Service Cloud

Drive productivity, reduce costs, and increase customer satisfaction at scale with Service Cloud.

Keep up with the latest retail trends, insights, and conversations.

Ready to take the next step with the #1 AI CRM for retail?

Salesforce for Mass Merchants and Department Stores FAQ

Retail Cloud is a cloud native POS that brings online and offline shopping experiences together on the #1 AI CRM. It is an all-in-one point of sale software revolutionizing the way in which retailers can process orders and transactions from anywhere in-store.

It’s crucial for retailers to provide a seamless shopping experience across channels, but having two distinct technology stacks - one for in-store and one for online - makes this a difficult task. Retail Cloud provides retailers with a single, unified platform that bridges the gap between online and in-store with ease. Retail Cloud software solutions enable store associates to engage shoppers and complete transactions from anywhere in the store via a mobile device. In addition to modern POS, the store solutions, including Clienteling, Endless Aisle, Store Fulfillment, and Store Operations capabilities, empower store associates and streamline and personalize the shopping experience across physical and digital touchpoints.

Our portfolio of products, built on the trusted Agentforce 360 Platform, helps you connect with your customers in a whole new way. Now everyone — your marketing, sales, commerce, service, IT, and data teams — can augment their work to be more productive with connected data, trusted AI, and the #1 AI CRM.

Retailers have access to department store software that provides a single source of truth across their entire partner ecosystem, marketing, commerce, service, and IT. This allows for AI and data-driven personalized engagement and impactful interactions, helping drive costs down and loyalty up.

Department stores and mass merchants can enhance loyalty with connected marketing, commerce, and service experiences delivered through the Agentforce 360 Platform. Empower employees with department store software to effectively serve shoppers across departments, channels, and locations.

We offer a range of capabilities for mass merchants with department store software. Examples include creating precise segments fast using natural language prompts and generative AI, product recommendations across departments, and AI-powered recommendations for sales and service.

Consider your specific business needs. Salesforce has solutions for winning new and profitable customers, simplifying and scaling omni-channel commerce, elevating connected and consistent service, supercharging your store and HQ employees, and optimizing partner relationships.

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