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Propel your business growth as a Salesforce partner.
Become a Salesforce partner today to get access to theAgentforce 360 Platform - the trusted AI Platform, tools and resources to build apps, grow expertise, drive demand, and sell more efficiently.
Become a Salesforce Partner
Grow your app business on AppExchange.
Accelerate sales cycles by up to 20% when you become an AppExchange ISV partner. Get access to over 150,000 Salesforce customers that trust AppExchange.
Supercharge your Salesforce expertise.
Enhance your Salesforce skills with our consultant tools and resources. Get discounts on instructor-led classes, preinstalled product tools, and more.
Join us in a growing ecosystem.
Partner with the #1 AI CRM. Deliver more value for your customers.
AppExchange is the leading enterprise cloud marketplace that helps customers solve business challenges. Become a partner to build ready-to-install apps on theAgentforce 360 Platform and/or provide strategic consulting services to customers build, integrate, and implement Salesforce.
Drive business growth across the globe
Tap into Salesforce's reach across the globe to rapidly scale into new markets and meet growing demand across 95+ countries.
Innovate with trusted AI
Take advantage of the powerfulAgentforce 360 Platform features and extensible APIs to build innovative AI apps. Attend events and programs featuring hands-on learning on Customer 360, and how you can innovate with trusted AI.
Boost business demand.
Benefit from free and paid marketing resources, one-to-one technical consults, and AppExchange listings to help customers easily find your apps and services.
“With Salesforce technology and AppExchange partner apps and experts, we’ve been able to hone in on actual data analysis, which enables us to take quicker action.”
Jen HabermanChief Operating Officer, Beyond Better Foods
"Combining Salesforce solutions with partner apps on AppExchange has helped us meet our business goals and keep track of our activities and priorities along the way."
Federico BeyerCorporate Special Projects Manager, Royal Resorts
Explore these resources to get on the path to growth.
Explore the partner benefits of AppExchange.
Read a recent Valoir report about how AppExchange enables partners to speed up time-to-market and reduce ongoing technology management costs.
Start your AppExchange onboarding.
Discover five easy steps to turn your app idea into reality in our "AppExchange ISV Partner Onboarding Guide."
Find answers to your questions.
"You first submit your application by signing up for the Partner Community, you'll receive a Due Diligence Questionnaire to fill out and send back. Then your application will undergo a Partner Operations review and be passed to our Legal team for a final sign off. Once these approvals are complete, your partnership will be activated and your company will be a Provisional Partner.
After your partnership has been activated, you will be placed on an onboarding journey to help you reach the Registered partner tier. You will be invited to take Accelerate for Consulting Partners and complete a business plan. Once the course and plan are completed, a Partner Advisor will contact you to review your plan and put you on the fast track to ramp up.
Becoming a Salesforce ISV Partner involves a few key steps: Start by joining the Partner Community to access resources and build your solution with Salesforce technology. Next, review and sign the commercial agreement tailored to your app’s distribution model, and complete a thorough security review to meet Salesforce’s high standards. Once approved, you’ll publish your AppExchange listing, connecting with Salesforce customers and expanding your solution's reach in the ecosystem."
There are three categories of benefits: technical, sales and alliances, and marketing. These include ISV developer tools, product roadmap discussions, Sales Cloud and Service Cloud enterprise edition licenses, Google ads promoting your services, and much more.
There are three categories of benefits: technical, sales and alliances, and marketing. These include instructor training discounts, Trailhead and AP exam vouchers, referral incentives, a Marketing Cloud, Account Engagement Plus license, and much more.
To join the Partner Program and become an Independent Software Vendor (ISV) with Salesforce, the first step is to sign up for thePartner Community. This platform is where you will begin your journey, providing access to a wealth of tools and resources essential for building your solution. Leveraging these resources effectively allows you to develop a robust application tailored to meet the needs of Salesforce users.
Once your solution is built, the next steps involve formalizing your partnership and ensuring your application meets high standards. You will need to execute a commercial agreement that is relevant to your app distribution model, confirming your commitment and understanding of the partnership terms.
Following this, your solution must pass a rigorous security review to ensure it adheres to Salesforce's strict security requirements. Successfully navigating these steps allows you to publish your listing on the AppExchange, positioning your app in front of a vast audience of Salesforce customers, ready to benefit from your innovative solution.
To get started as a Consulting Partner, you first submit your application by signing up for the Partner Community, you will receive a Due Diligence Questionnaire to fill out and send back. Then your application will undergo a Partner Operations review and be passed to our Legal team for a final sign off. Once these approvals are complete, your partnership will be activated and your company will be a Provisional Partner.
After your partnership has been activated, you will be placed on an onboarding journey to help you reach the Registered partner tier. You will be invited to take Accelerate for Consulting Partners and complete a business plan. Once the course and plan are completed, a Partner Advisor will contact you to review your plan and put you on the fast track to ramp up.
Salesforce offers a standard revenue share pricing model – Percentage Net Revenue (PNR) – that is dependent on the app distribution model a partner chooses. A partner participates in revenue sharing with Salesforce only after they have reported their revenue for the first time to AppExchange. This supports the mutual success of the AppExchange Partner and Salesforce and allows us to offer various benefits as the partnership grows. Each partner that plans to commercially distribute their app will need to accept or sign a partnership agreement that is relevant to their partner category.
The AppExchange Marginal PNR Model, a partner program benefit, enables partners to expand their margins as their business scales. Enrolled partners become eligible for lower marginal royalty rates on future and add-on bookings when they achieve a certain Average Order Value (AOV) benchmark.