Harness data and build unified audience profiles.
Data Cloud
Activate all your audience data across Salesforce applications with Data Cloud. Empower teams to engage segments at every touchpoint, with relevant insights and contextual data in the flow of work.
Get to know your audiences through unified profiles. Personalize offers across any channel with AI. Build lasting relationships that drive business growth with audience engagement tools.
Discover the fan engagement platform that drives customer relationships and revenue. Seamlessly connect your experience with your audience data.
Deliver personalized support at scale with trusted AI.
Service Cloud
Increase customer satisfaction and reduce agent handle time with AI-generated replies on SMS, WhatsApp, and more. Use Einstein Service Replies on any channel to analyze content from customer conversations in real time. Receive AI-generated replies crafted from data from the conversation or from your company's trusted knowledge base. Enable agents to share these replies with customers with one click, or edit them before sending.
Speed up issue resolution using AI-powered chatbots to handle common requests.
Delight your customers and save your teams time automating routine tasks and end-to-end business processes.
Complete your audience engagement solution with products from across the Salesforce Customer 360.
Media Cloud
Rapidly launch, automate, and monetize media experiences with a unified, agile platform purpose-built for media and entertainment.
Sales Cloud
Maximize rep productivity, unlock valuable insights across the advertising sales cycle, and automate processes and workflows on one platform to accelerate growth bringing together the power of humans with agents.
Tableau
Get actionable insights, everywhere, with Tableau Next. Empower everyone and enrich agents to make data-driven decisions with the #1 analytics platform — now on the #1 AI CRM.
MuleSoft
Seamlessly integrate any system, orchestrate complex workflows, and secure mission-critical APIs to extend the power of Agentforce across your IT environment.
Slack
Bring together humans with agents, data, workflows, and apps right where they love to work. Empower your teams to speed up processes and deliver big results.
Frequently Asked Questions
A fan engagement platform is designed to connect, interact, and build relationships with an audience, especially fans or supporters. These platforms help media and entertainment companies to create an immersive and interactive experience for fans, fostering a sense of community and loyalty. Fan engagement platforms are commonly used by sports teams, entertainment entities, brands, and gaming companies to enhance their relationship with their audience.
Driving fan andaudience engagement involves implementing strategies that create meaningful interactions, foster a sense of community, and offer valuable content. Some ways to drive audience engagement include delivering personalized experiences, providing great customer service, building a loyalty platform, and giving fans exclusive access to experiences.
Some benefits include community building, loyalty and retention, data-driven insights, and social advocacy.